Annick Jaëgy talks dressing-up, showing up, and watching her dreams come true

Some say that playing dress-up begins during childhood and never truly ends. As we age, and we experience the ups and downs that life has to offer, we do our best to look our parts and to make our way in the world. For as long as she can remember, Annick Jaëgy has had a certain fascination with playing dress-up. When she was a child, her mother would allow Annick and her friends to explore her closet, trying on her 1960’s-style outfits and “playing pretend” in her wedding dress. Annick fondly recalls the way that way dressing-up in her mother’s old clothes made her feel; she felt alive in the stories that she and her friends created through the clothing and Annick knew that no matter where her life carried her, she would always have a desire to bring her ideas to life and to share them with the world around her.

Despite the fact that Annick and her friends no longer find themselves rummaging through her mother’s closet and pretending to be the characters in their make-believe worlds, she still feels a strong connection with the emotions and creativity that those memories instilled in her.

Nowadays, she spends her time nurturing her career as a successful film producer and does everything in her power to share the joys that she learned from a young age with audiences all over the world. With over fifteen years of experience in media and production, Jaëgy takes great pride in her ability to identify a great story when she sees one and works tirelessly to bring those stories to the big screen for film fanatics to enjoy at their leisure.

“I have learned that producers need to be able to tell a great script from a mediocre one, so having a creative spark has definitely helped me. As well, having vision has been crucial. Most importantly, however, having the business acumen and salesmanship necessary to execute that vision is paramount. You cannot turn a writer’s ground-breaking idea into reality without the right amount of funding, nor without a strong team behind it. You need to actually make it happen, by pulling together all the different strands,” shared Annick Jaëgy.

Fortunately for Annick, she has mastered each of those strands. Because she wasn’t always aware that production was her calling, she worked her way through the entertainment industry, trying her hand at various different jobs involved in filmmaking and learning the ins and outs of each one. It didn’t take her long to realize that she had a pressing desire to be involved in content and getting to have her hands on every aspect of the filmmaking process from one, single position. She always felt like there was something missing from her career and after producing her first film, Soledad Canyon, she knew exactly what it was. Since producing Soledad Canyon, Annick Jaëgy has gone on to work on hit films like Mackenzie and Gubagude Ko. In fact, in 2016, she became particularly excited about the opportunity to expand her skillset into the wonderful world of musical films when she was approached by renowned director, Dana Maddox, about her unique project, That Frank. Knowing of Annick’s love for music and costumes, Maddox was confident that Annick would help her execute her vision for the film and she was itching to watch the process unfold.

“Dana and I had worked on two projects together previously, including Mackenzie. She knew my style but, furthermore, she knew my love for musicals and how this love grew through my work at a London-based musical theatre company, as well as through my position as a co-producer of the show Cabaret in London,” Annick noted.

That Frank is a film adaptation of Stephen Sondheim and George Furth’s beloved musical, Merrily We Roll Along. It is set in 1976 Los Angeles where Franklin Shepherd, a once talented Broadway composer, abandons his songwriting career to become a Hollywood film producer. At the premiere of Frank’s latest blockbuster, his oldest friend and theatre critic, Mary Flynn, urges him to return to New York in order to regain his artistic credibility. Surrounded by the intoxicating adulation of his shallow admirers, Frank must choose between his new path and his old life that he worked so hard to achieve, as well as the friendships that got him there.

For Jaëgy, working on That Frank was unlike any other job she had ever done as a producer. She found that she had to alter her thinking a lot of the time to suit the unique nature of filming musical numbers. For instance, there are a lot of different elements involved in the rehearsal and filming process of a musical. Jaëgy loved learning about all of the intricacies involved in the film’s choreography, lyrics, timing, acting, etc. It was far more complex than she could have ever anticipated; however, she found that made the final product all the more rewarding. The biggest challenge came with ensuring that the production’s budget did not limit its potential. It was very important to her that That Frank did not appear to be a low budget musical and as a result of her devotion to this intention, the film far surpassed the expectations that its budget had set. She even managed to find an innovative solution to the question of fitting costumes into the budget, as her childhood dress-up days allowed her to put her 1970’s inspired fashion items to use. She felt a great joy in seeing her cast members clothed from head to toe in her own collection and was pleased to see the authenticity that they brought to the film.

After working with Annick on That Frank, Maddox had to keep reminding herself that this was Jaëgy’s first time taking the role of lead producer on a musical. She was astonished by her ability to improvise, lead, and go above and beyond what was expected of her for the betterment of the film.

“Going into this journey, I needed the support of a producer that could think creatively and fight for our project. There was only one person I wanted for the job and that was Annick. She knows how to satisfy the production needs without going over budget, yet still maintaining the artistic integrity and vision that I had for the piece. I knew she would be able to carry the burden of wrangling the cast, crew, and details of production. This, in turn, enabled me to concentrate on bringing my dream to the big screen. I could not have accomplished that without Annick’s support,” said Dana Maddox, Director.

Seeing That Frank successfully screen at the Palm Springs International ShortFest, as well as the Toronto International Independent Film Festival were dignifying reminders to Jaëgy that being a film producer is what she was born to do. In addition, she was humbled by the experience of seeing Maddox, as well as That Frank’s cast and crew beaming with joy for the duration of the film’s premiere. It was an emotional experience and one that Annick wouldn’t change for the world.

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