British Journalist’s mandate is ‘percolating and sifting the information of the world’

BritWeek
Journalist Richard Bence specializes in travel narratives and is a fixture among world-class publications.

 

British-born journalist Richard Bence has an elegant, energetic and always expressive professional style. His capable navigation of the oft challenging post-print landscape has earned Bence a solid reputation as a versatile writer with a comprehensive grasp of subject and clarity of presentation. These gifts have taken him from a solid decade-plus stint as a travel writer to the loftiest pinnacles of specialized prestige periodicals and web presences, serving both as a contributor and editor.

Bence, who is equally at ease creating in-depth magazine features and effective public relations campaigns, realized his calling at an early age, thanks to none other than Superman and his “mild-mannered newspaper reporter” alter ego, Clark Kent. “I distinctly remember watching “The New Adventures of Superman” with Dean Cain and Teri Hatcher in the mid ’90s and knew that is what I wanted to do,” Bence said. “It seemed incredibly glamorous and exciting, like having a kind of diplomatic immunity which gave you access to another world. Back then magazines held the keys to what was cool, they were the gatekeepers, the opinion-formers, the style makers. I wanted to be one of those people, percolating and sifting the information of the world.”

Bence wasted no time pursuing his vocation.

“I was fortunate to know someone at the Express Newspaper where I gained my first valuable work experience and never looked back. Every summer I would contact a magazine, GQ, Attitude, and get more experience, all the while becoming more and more certain that this was the career for me. It was my manifest destiny, and seemed like the ultimate rock and roll profession. It is ridiculously tough to make a go of it as a writer, but fortunately I have always been blessed with staff jobs.”

Gifted with two critical qualities—talent and instinct—Bence has distinguished himself at some very high profile outlets, as a contributor to the prestigious London Sunday Times Style, Condé Nast’s Tatler and as managing editor of Barclays Bank’s elite, invitation-only Little Book of Wonders website, among many others.

“I was a travel journalist for 12 years and that type of journalism will forever be part of my DNA, but things really took off in 2011 when I made the digital leap to become editor in chief of CoutureLab, a luxury e-commerce site for global nomads,” Bence said. “I was the conduit for Carmen Busquets, the high priestess of couture. That was interesting because I wasn’t so much telling my story but that of the chairman, a Venezuelan entrepreneur who entrusted me with communicating her message to the CoutureLab customer.”

From that auspicious assignment, Bence went on to become managing editor of Little Book of Wonders, where he specialized in developing inventive ways to help brands connect with Barclays’s ultra-high net-worth customers.

“This was a shift for me and allowed me to see the commercial power of content,” Bence said. “I had been helping places tell their stories for airlines as an inflight magazine editor. It was a natural progression to use those skills I learnt at the coalface of travel journalism to help enhance experiences for the global elite.”

He excelled in this new capacity, as Creative Director Laura Rule, whose clients have included Victoria Beckham and Mario Testino +, described:

“When Richard was at Couturelab, a leader in the field of online luxury, I commissioned him to consult on two luxury brand projects for Mario Testino +. Richard provided in depth and knowledgeable marketing research and inspired creative ideas, which in turn informed the brands vision on the projects,” Rule said. “Richard has achieved an incredible amount in a short space of time. Needless to say, I am always beyond excited by the results of our work together. Even as a consultant I consider him to be an excellent and highly valued part of my team.”

With a solid international reputation that’s made him a familiar, recognizable force at the highest altitudes of journalism, editing, promotion and marketing, when Bence relocated to Los Angeles he promptly began to expand his professional palette, adding broadcasting—for Monocle 24, a 24-hour online radio station with 400,000 listeners per month—to his already formidable resume.

“Since moving to the U.S. in 2014, I am fulfilling my ambition to become an expert on all things California and have found a special niche celebrating British creativity and innovation in Los Angeles,” Bence said. “As a print journalist, I focus mainly on travel, design and style, but more recently, I have gravitated towards the arts and on air journalism as the West Coast correspondent for Monocle 24. I get to talk about art, architecture, TV and film, which is a dream really. Radio is definitely having a ‘moment’ and I am glad to be part of its renaissance.”

The high flying Bence’s ambitions are matched only by his capabilities and his sterling roster of achievement is uniformly celebrated by professional associates.

“Richard has been an essential asset as a publicist and editor. His ability to establish connections and contribute to all aspects of editorial and creative direction at a high level has been fundamental to the success of our award-winning publications.” said Juliet Nilsson, Creative Director at Vind & Våg Publishing House. “I have no doubt moving forward that whatever journalistic role he will play his professional manner and highly skilled approach will be of significant benefits to future projects.”

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