Q & A with Brazil’s Top Tech Producer Gisele Góes

Gisele Góes
Brazilian Writer and Producer Gisele Góes

Despite her flawless beauty, Gisele Góes is actually the one behind the scenes, or rather screens, computer screens that is. Gisele is an incredibly motivated tech writer and content producer. As one of the lead producers and managers of content for the successful websites TechTudo.com, Globo.com and Socialbakers.com Gisele works tirelessly to bring the online community the most relevant and up-to-date news in the tech industry. She is also one of the creative individuals behind Blogo, an award-winning blogging app for Mac OSX.

Not only is she a talented tech-savvy writer, but Gisele has also begun extending her work as a tech producer into the world of film. To find out more about Gisele’s work in the tech industry, and how she managed to take her skills as a producer from one industry to another, read our interview below!

TTNN: What did you go to school for?

GG: Bachelors in Social Communication, Emphasis in Advertising & Marketing

TTNN: What do you do for TechTudo?

GG: Write articles covering real-time industry news, digital culture, social media, product reviews, ratings (software, hardware), how-to’s, tutorials, featured downloads. Also monitor new sources for topic proposals and make sure to follow the tight deadlines (timing is everything). Without competent and good qualified writers, TechTudo wouldn’t have good and updated content.

TTNN: Why do people use TechTudo/What is the website all about?

GG: TechTudo is the biggest tech website in Brazil and it’s part of Globo (largest media group in Latin America). TechTudo is separated by sessions: News, Articles, Special Articles (interviews, etc), Tutorials & Downloads.

The website covers all news about technology and digital culture making this kind of content accessible to general audience (more than 10 million unique visitors).

TTNN: Have you always wanted to be a writer?

GG: Actually I’ve wanted to be a photographer but writing started to become a good hobby when I created my first blog (Keep Calm and Blog On). After following my work with my blog the staff from TechTudo invited me to write for them and then everything made sense. I found out I could use my passion about photography to pick up cool images or even write about the subject and have fun writing at the same time!  

TTNN: What genre or category does your writing fall into?

GG: I love writing about everything but I like online focused content and approaching subjects like new products/services, games, tech culture, pop culture and entertainment. Even though I enjoy long articles I really love the challenge of trying to be straight but giving the right details to touch the audience. This is actually what prompted me to start working on an ebook about how technology is changing our writing habits.

TTNN: Why have you chosen to work and write in this field specifically?

GG: I’ve always been into tech. When I was little I used to spend a lot of time in the computer, my grandparents would call me out for that and tell my parents “this girl spends too much time on the computer”. I love having access to new information but more than that, I love sharing it with people from all over the world. And that wouldn’t be possible without technology. I’ve lived in 10 different cities in 2 different countries, so I’m fascinated about communication and how it changes from culture to culture. I guess what I’m trying to say is that I love talking to all kinds of people from different places about something that I love and exploring good content everyday that deserves to be shared with the world.  

TTNN: How did you begin working in app development?

 GG: I worked in a Globo.com’s affiliate company that developed apps and tech products. After getting expertise in the process behind the development I started writing for TechTudo about tech related news and studying more about startups and getting more into the field.

I was one of the 18 young talents selected for a summer program in Silicon Valley in 2013 called Startup Dream Team and had workshops about all the steps a startup or entrepreneur needs to follow to start a new business / app / service / product.

TTNN: What is your area of expertise in app development?

GG: Communication, Written production (UX interface), Copyhacking and growth. Everything that involves promoting, increasing the online performance and connecting with an audience and press.  

TTNN: What is the Blogo App all about? 

GG: Blogo is a desktop blogging app for Macs. It simplifies the blogging workflow by getting rid of everything that is not necessary. All the features were carefully thought, selected and designed to make blogging easier and faster. It’s the easiest way to manage multiple blogs and publish content.

TTNN: How did you come up with the idea for Blogo?

GG: Blogo was not my idea. In fact, Blogo was created in 2008 and gained a lot of attention, described by Mashable as a “bad ass blog editor,” but its development halted after a Mac OS update. Five years later, the original creator (Ivan) gathered with two new partners and got the project back on track. Ivan and I were friends already and he knew I was coming back from Silicon Valley and thought I was the perfect fit to give Blogo a “human touch” and take charge of their communication. 

TTNN: As a producer for Socialbakers, what specifically do you do?

GG: Produce and coordinate all the content distribution in Brazil. Pitch Socialbakers to Brazilian media, look for media opportunities and come up with ideas for country specific content, arrange special articles and interviews that increases Socialbakers’ brand performance in Brazilian territory in order to attract more attention from possible clients and public in general.

The Crystal Crypt

After reaching an incredible level of success as a writer and producer in the tech industry, Gisele Góes began extending her skills beyond the tech world. Drawing on her unparalleled ability to raise funds and publicity for projects she believes in, Gisele began applying her talents to the film industry. In addition to being an irreplaceable force in the creation of content and the overall management of TechTudo.com, Globo.com, and Socialbakers.com, she is also currently working as a producer for the films “The Umbrella”, “Crystal Crypt” and “Susannah’s Lesson.”

TTNN: How did you transition from working as a producer in the tech world to producing films?

GG: I’ve always wanted to work with film– that was one of my options while I was in college but I ended up focusing on technology. Today I believe that is possible to work with both. Technology is completely changing the film industry because it empowers the community and independent moviemakers to easily spread the word, and get the support and funding needed to make a project happen.

TTNN: What skills from your background as a tech producer do you use as a producer of films? What are the similarities?

GG: Writing and content distribution mainly; but also my expertise interacting and approaching the community and that’s because independent movies use a lot of crowdfunding to help raise enough money to produce their films.

For a crowdfunding campaign to succeed, it is crucial to understand how to promote the right content to a community in order to generate spontaneous communication, etc. Just like in technology, you have to understand your target and make sure you’re delivering the right content, on the right channel with the perfect approach.

TTNN: What are your strengths as a film producer?

GG: As I said before, technology is changing the film industry completely. Movies like Crystal Crypt had so much support from the community and that has everything to do with their success. I believe that my knowledge with online tools to promote content and experience with content distribution, writing and PR is really useful to help in the movie’s production, as well as when it comes time to pitch them to the media in the best way.

TTNN: What do you like about producing films?

 GG: I’ve always loved movies. I can’t spend a week without watching at least one movie, and it’s amazing being able to be a part of something like that. There’s a lot behind a movie and it combines everything I love– photography, music, writing. It’s fascinating to see all these amazing factors being worked out together and turned into a “piece of art”.

TTNN: What are your favorite kinds of films to produce?

GG: Independent ones. Mostly because they have a big influence from the online community and they’re directly related with technology. As far as genres go, I like Sci-fi (which is the case of Crystal Crypt) but I don’t have a specific genre that I prefer. I think it’s all about quality.

TTNN: How did you get involved with the upcoming films The Umbrella, Crystal Crypt and Susannah’s Lesson?

GG: Shahab Zargari, the director of the film Crystal Crypt, knew me from my work here in Brazil as a writer and he thought I could add a different approach to these projects, that is how it began. He wanted someone with a different perspective that could add a lot and seek different approaches to promote and produce something unique.

TTNN: What do you hope to achieve over the course of your career as a writer and producer?

GG: Of course I want to get involved with awesome projects, but I also want to be able to promote and create great communities around these projects to guarantee their success. Technology keeps empowering us and today funding or raising money is just a matter of getting the right people involved and working together to make great ideas happen.

 

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