Brazilian Event Producer Makes a Name for Himself in the U.S.

Today producer Sylvio Fagundes is known as the mastermind behind a long list of events. He’s not shy about his ambitions, admitting, “You have to take chances and risks in life if you want to make it to a place where you really want to be.”

A motto to live by that has clearly served him well, the Brazilian native has strategically used each and every one of the various roles that he’s taken on over the years in the event and media industries to build a dynamic foundation for his career as an event producer.

Fagundes began his journey as a journalist and photographer, covering events for the popular radio station Jovem Pan FM. Jovem Pan was something of a launch pad for him as it was there that he discovered his passion for music, but the call of event life was too great to ignore so when he was asked to go on tour with singer-songwriter Alex Band, best known for his work as lead singer of The Calling, Fagundes jumped on board.

The nine-city tour across Brazil was an unforgettable experience, and only further solidified Fagundes’s fascination with producing large-scale musical events.

“It motivated me to pursue a career as an event producer in the music industry”, he recalls.

After the tour, Fagundes was hired by Yahoo! as a staff photographer where he had the opportunity to photograph an extensive list of high profile concerts including Aerosmith, Bon Jovi, Gloria Gaynor, Diana Krall, Chris Brown, The Prodigy and Moby.

As his reputation as a sought after photographer in the industry grew, Fagundes continually found himself in the right place at the right time, allowing him to develop connections with prominent figures in the live event and public relations industries. Thanks to these connections, as well as his background in communications, media and journalism helped him build a strong foundation as an event producer, and in relatively no time at all Fagundes was working on monumental events like the 2011 Miss Universe beauty pageant, which was held in Sao Paulo, Brazil, and commemorated the event’s 60th anniversary.

Since then Sylvio Fagundes has also amassed an astonishing collection of producing credits for music festivals including Brazil’s first Lollapalooza edition, the 2012 Sao Paulo Live Music Rocks Festival featuring Maroon 5 and Keane, and the 2012 Pop Music Festival featuring Kelly Clarkson and Jennifer Lopez. He even had the opportunity to work on the production of rock and roll legend Sir Paul McCartney’s 2010 Up and Coming World tour.

After producing some of the largest and most notable events in Brazil, Fagundes moved to the U.S. to further his education in the music business at UCLA; but naturally, his proven track record of success caught the attention of those in the event industry in LA, which led him to assist in securing the talent the 2013 Los Angeles American Trend Vision Awards on behalf of leading cosmetics company Wella. The event, which featured music icon Blondie, was a rather synchronic development for the young event producer who by that time had barely been in the U.S. for a year.

A diehard concert lover even when he’s not at work, the first show he attended stateside as an audience member was Blondie.

“It felt like a full circle. I would have never imagined that the first concert I would help assist in the USA would also feature this artist,” admitted Fagundes.

In addition to music-based events, Fagundes’s skillset as an event producer has come to include producing film festivals and award shows like the 2013 Hollywood Brazilian Film Fest in Los Angeles and the Sao Paulo International Film Festival. But his list of production credits does not end there; in fact, it doesn’t seem like they end at all.

In addition to concerts, massive music festivals, film festivals and award shows Sylvio Fagundes has also produced street fairs, motorcycle rides and parades.

Fagundes currently works for Nuell Entertainment, where some of his recent production accomplishments include securing music from The Allman Brothers, ZZ Top, and The Wallflowers for GEICO national television campaigns as well as a nationwide celebrity image licensing campaign with Sebastian Professional and pop superstar Kesha to serve as the face of the “Rock Your Shaper” advertising campaign.

With his expertise in photography, journalism and public relations all blending together to give him an edge that sets him apart from other event producers, Fagundes’s diverse resume demonstrates that when a person is passionate about their work there is literally nothing they can’t accomplish.

(Pictured from left to right at MILK Studios : Sebastien Professional Prestige Brand Manager Becky Godlove (Sebastian/Wella/Nioxin Brands), Sebastian Professional Brand Manager Bailey Dyer, Education Director for Sebastian Professional Christina McCarver, singer-songwriter Kesha, P&G Salon Professional Education Director Carole Protat, Nuell Entertainment VP Global Partnerships Fred Sherman, Nuell Entertainment President Gary Nuell, Sylvio Fagundes.
(Pictured from left to right at MILK Studios : Sebastien Professional Prestige Brand Manager Becky Godlove (Sebastian/Wella/Nioxin Brands), Sebastian Professional Brand Manager Bailey Dyer, Education Director for Sebastian Professional Christina McCarver, singer-songwriter Kesha, P&G Salon Professional Education Director Carole Protat, Nuell Entertainment VP Global Partnerships Fred Sherman, Nuell Entertainment President Gary Nuell, Sylvio Fagundes.
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