There is no questioning the fact that the way the world disseminates and receives information and entertainment is forever changed. “Appointment TV”, a staple of the home viewing industry only ten short years ago, is almost nonexistent thanks to the DVR. You can watch a film that was released in the theater within almost three month’s time on a plane. Digital Downloads now result in more viewers watching on their computer or smartphone than any of the traditional means previously commanded. News and entertainment go everywhere on the planet and they get there quicker than ever before. While this has caused previous models to take a financial hit, it has also produced an industry that has more creative professionals involved in production that at any point in history. The belief is that that not everyone succeeds but, as the saying goes “the cream rises to the top.” Ana Arcioni is among this new breed of professionals. A highly in demand editor with a widely diverse resume, Arcioni has the ability to work with productions around the globe who seek out her consummate abilities. Empowered with a wider sphere of influence than that afforded to previous professionals means that editors like Ana are offered a host of diverse opportunities, something which is a part of Arcioni’s list of desirable qualities. Productions like the animated film Reality Takes Place, EATV (Educational Access Television), and Premiere Pictures International Inc. are just a short list of the employers who have enlisted this talented editor to make their creations even greater than before.
When Ron Merk, owner/president of San Francisco based Premiere Pictures International Inc. approached Ana about working on the company’s new S.E.Q.U.E.N.C.E. project (as a film/video Editor and Artistic Supervisor for Trailers, Promos, Teasers, and interviews), it seemed to her like an opportunity to be really creative and on the ground floor of something new to the industry. It also gave credence to the company’s belief that Arcioni could display their technology and approach to the best and brightest of the industry. The owner and president of Premiere Pictures International Inc. declares, “Ana’s work with S.E.Q.U.E.N.C.E. proves to the world that It does exactly what I had in mind; it gets the viewer intrigued and want to ask ‘what is this and when can we see it?’ Editing has its own rhythm and pace, and the project itself is going to tell you when to stop. I love that Ana can read my director’s mind and put together a video like if she was? reading my mind. We’re in the business of giving great editors great tools, look no further than Ana Arcioni as proof of this.” In addition, Ana participated in the projects Outrageous, Repeace, and Harvest during her time at Premiere Pictures International Inc..
Ana’s work with EATV is yet another example of the difference in content that she edits. Ana utilized a variety of skills at EATV; doing promos, intros and station ID’s. Some of her editing work with EATV has been viewed at the Festival of Moving Image 2016 (Roxie Theater in San Francisco) and the animation film festival at the Niles Essany Film Museum. Working with producer Jody Yvette Wirt, directed by Maya Prickett, and starring Maya K Chenille, Shoebox Circus was one of the most popular productions at EATV. Shoebox Circus’s content is meant to appeal to a mainly young audience, something that Ana sees as inconsequential to her role as editor. She states, “The fact that the programs are dedicated to children or adults is only a subtle difference, as in the case of a program of urbanism or any other nature. Politics, art, geography, travel, cooking, science, new discoveries, astronomy, there’s an infinity of things. I love them all as long as there is variety. What I love most is the absence of routine. One of the most appealing factors in my line of work is diversity. For Shoebox Circus, Jody raises the idea and gives the tone of the idea. I work with that idea with After Effects editing to have a product which matches that idea. I’m happy to be working with Jody because she has a unique voice and that makes it interesting for me.”
Proving that her work bridges the gap between child and adult is the animated production Reality Takes Place. This inspirational drama discusses friendship, positive perspective and thinking, as well as death vs. life. The topics can be light and then switch quickly to having substantial gravitas. Reality Takes Place was selected and screened at: City Shorts Film Festival at Diego Rivera, Artist Television Access, Festival of the Moving Image, and the Bernal Heights Outdoor Cinema. Ana felt that her work on this production revealed things to her about editing as well as the role of all filmmakers. She explains, “Reality Takes Place is drawn and animated by myself using the Adobe Flash program. The voices are recorded in a small studio through Pro Tools, as well as the Foley effects. The first-line editing was made with AVID. The tweaks, and retouches (including sound design) were made with Final Cut Pro. On and off it was a total one-year project. In my opinion (and I know that not everyone will agree) every independent filmmaking process starts from the editor’s point of view. The more you get to edit and the more you gain experience at it, the more expert you become in shooting and in directing because you know what you want, you know the type of shots that you need. If an editor has a say in the production, or has a good relationship with a director who listens to him/her then the film benefits. I think the editor is the one who understands the most because they have the film in their head and know what shots are needed in order to make the finished piece look good. The editor can advise the director with insight like “don’t do that because it will be impossible to fix in post” or the opposite, “don’t worry about that because I can fix it in post. Being a part of any production is about teamwork. Of course I see the importance of my role as an editor. I also understand that my greatest asset is my ability to make everyone else’s work look even better, that’s why I enjoy editing so much.”