Yayun Hsu talks pressure of producing first-ever American Influencer Awards

For award-winning film producer Yayun Hsu, being one step ahead of her work has always served her well in her field. Hsu understands better than most just how unpredictable a film set can be and learned the value of proactivity very early on in her career. She has since developed a style of producing whereby she strives to eliminate her proverbial “to-do” list on any and every set she works on. This is not to suggest that she wishes to kick up her feet and relax at work; however, it motivates her to meticulously plan each film shoot to such an extent that it could hypothetically run itself. By anticipating and accounting for any possible setbacks on set, she is always on her toes and ready to react when an issue arises. Her instinctive ability to problem solve, coupled with her desire to be an invaluable asset to any film project, makes her a force to be reckoned with in the entertainment industry, and she is taking her field by storm.

“I’m a problem solver at heart and I enjoy being a leader. In a book I read years back called Producer to Producer, the author noted that his students would often approach him to tell him that they could not afford a producer. To this he would reply, “You cannot afford not to have one.” This idea spoke to me and it became my goal to become invaluable as a producer in this industry. I like the idea of the crew needing me and I want to be that one producer that comes to mind whenever someone is looking to start a new project and to make it great,” told Hsu.

Throughout her career, Hsu has produced a number of highly acclaimed films, such as Because I Love You, and Caged Bird. In fact, after writing, directing, and producing the film Eli, she went on to receive prestigious awards such as Best Woman Filmmaker at the Los Angeles Independent Film Festival Awards in March 2017 and an Award of Distinction at the Canadian International Short Film Fest. Given that Eli was Hsu’s first major project for which she both directed and produced, she classifies it as a large accomplishment in her repertoire. It is one of the greatest highlights of her career thus far, and helped encourage her to continue pursuing filmmaking and producing for a living. In addition to Eli, Hsu considers producing the American Influencer Awards in November of this year as being another of her major career highlights to date.

“The American Influencer Awards were a unique accomplishment in my career. It represented my first “live” work, which came with its own new set of challenges. There were so many different responsibilities involved, from working with celebrities to coordinating with corporate sponsors, and more. I really learned a lot from the experience,” reflected Hsu.

The American Influencer Awards is an awards show for the online beauty influencer community. For the show, award-nominee video packages were played at the ceremony, and a live stream of the awards show was broadcasted on YouTube for fans of these wildly popular beauty influencers. With that, Hsu was responsible for conducting background research as it pertained to the nominees’ video packages, cutting demo video footage, securing an event location, a contact cast and crew, handling catering services, preparing props, and several other essential roles. In addition, during post-production, she helped edit and color-grade all of the event footage.

Interestingly, this was the first ever American Influencer Awards show and for that reason, Hsu was intrigued by the idea that she would be able to sculpt and shape something that would hopefully be such a success that its sponsors would like it to be replicated for years to come. Most importantly, however, she was both excited and nervous about the idea that she would be producing live content for the show. Her quest for perfection in her work grew with the understanding that there were no opportunities for re-dos. All of the content she was working with would be taken at face value, the first time and therefore, she exercised her best use of her skillset to ensure that her audiences could reap the benefits. She researched the show’s content, guests, and the style of live production heavily before she began planning, and after she gathered all of her ideas for nominee award packages, she and her team were able to narrow their ideas down to fifteen of the best packages for storyboarding. Her expertise was crucial in making sure that the entire production moved at a favorable pace and that the show’s events were shot with fluency. The show’s Executive Producer, Jay James, was blown away by Hsu’s contributions to the success of the show and hopes to be able to call on her again next year to make the show’s second annual awards ceremony as great as the first.

“Yayun demonstrated that she can listen well and perform under pressure. Her innate ability to multitask makes her a clear standout in my eyes. It also helped that many people that were in attendance at the event commented on how Yayun had helped them or made arrangements for them in advance, which totally gave the show an extra professional touch. We will definitely be calling her for our next American Influencer Awards show,” told James.

After months and months of tireless preparation, countless long hours, and ample effort, Hsu was relieved and grateful to hear the thanks and praise of her boss and clients. She felt proud and accomplished to know that she was responsible for the show’s success and she hopes to be able to continue that trend for future American Influencer Awards shows in years to come.

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