Indian born guitarist Nipun Nair is a music purist…when it comes to being a great musician but not about the genre he is playing. Consider his latest work on Anthony Cruz’s premier major release “Cosas Del Destino”. Cruz is riding the wave of Latin pop artists whose ever increasing fan base is steadily taking over major radio and popular concert tours (Nair’s guitar work can be heard on the first single “Me Vuelas La Cabeza” currently in major rotation in New York, Miami, Chicago, Los Angeles, and many other markets). The songs are catchy and the musicianship is top grade. All of Nipun’s influences combine in a way that lifts the songs and supports the vocals. It’s no wonder that Tushar Menon (music journalist for Prog Magazine, Rolling Stone, and other music publications) referred to Nair’s playing as, “that elusive combination of technical and enjoyable. There is much in his music to satisfy seasoned musicians as well as excite non-musicians.” Top level music production and great recorded performances, combined with Cruz’s matinee good looks are a steady move towards a Hollywood ending; seemingly a world away from Nipun’s early success in India with his band Public Issue. Public Issue garners its identity from the world of rock and funk. Bordering on soulful and even progressive rock at times, the band started out as undergrad friends who wanted to play as a hobby. The group was as surprised as anyone when they immediately started winning competitions and fans, playing to crowds of 5,000 or more. Tours and television performances on music channels like VHI and Channel [v] followed. Press fast forward just a short amount of time and Nipun has travelled to the U.S. and, within days he was contacted to perform in a band, one of whose vocalists happens to be Anthony Cruz. Not only did Anthony take notice of Nair’s abilities, but the creative team behind him did so as well. This team includes Deborah Corday, Randy Phillips, and Rafael Esparza Ruiz (cumulatively they have worked with; Toni Braxton, Rod Stewart, Ricky Martin, Santana, Justin Timberlake, Prince, and many others). Their recognition of the guitarist’s talent and their desire to have him involved is quite an achievement in itself. The weight of the moment is not lost to Nipun who tells, “I was in disbelief at how I was able to come so far so soon. It felt like the moment I stepped into the country things started to happen. Now Anthony’s music is playing on all the Latin radio stations in the country; the songs for which I recorded guitars. The feeling is overwhelming and incredible.”
Some of the most successful artists in today’s music market are those who are the most diverse. Modern artists use their association with well known products and services (Apple, Kia, etc.) to jump start a new career or give new life to former glory years. Placement is as valid an avenue for artists as radio, possibly even more so due to the ubiquitous nature of music in our society. Many advertising agencies recognize this and employ contemporary artists as composers to create a sound canvas; artists like Nipun Nair. Nipun has enjoyed a successful career as a music composer with Rubecon Creative Solutions in India. Nair has created numerous scores for Rubecon’s campaigns which aired on major television networks (Zee TV, Star Plus, Channel V, etc) and in large cinemas like SPI Cinemas. Massive audiences were exposed to his work. Rubecon’s Alexander Zachariah confirms, “Not only did Nipun prove to be crucial to the success of the productions we did for our clients, but he also proved to be an integral part of the success of our agency.” Nipun has put these skills to use here in the U.S. working with Barbara Cohen to compose music for Dunkin Donuts and Hewlett Packard. Award-winning composer Luis Guerra is the founder of Terremoto Productions Inc., an audio production company that has compositions in feature films like Whiskey Tango Foxtrot (Tina Fey), Fallen Angel (CBS), and countless commercial campaigns for companies such as Honda, Samsung, and others. Guerra hopes to make use of Nair’s abilities creating music for projects with Mountain Dew, Disney Channel, and building the Terremoto Music Library.
For 2015’s Dreaming is a Private Thing, Nair was given a multitude of challenges. Filmmakers Alan Sardana and AJ Smith needed a score which would resemble and reinforce their film’s topic of corporal and electronic existence. They needed a modern sound with a sense of humanity. The film is based on the story by legendary science fiction writer Isaac Asimov and has a cast of three characters; Eli Lee (played by Leo Lee [Swordfish, The Replacement Killers, Contact]) the world’s last filmmaker and Sam’s creator, Sam (Dan Mousseau) the android/camera, and Samantha (Susie Park [Spider-Man 2, Miracle on 34th Street, The Chaos Factor]) the lead actress in Eli and Sam’s films. Due to the small size of the film’s cast, the score needed to become the fourth member of the ensemble, enabling the audience to further connect with the characters. Nipun’s score achieved this as well as complementing the characters. At times the music is dreamy and digital and yet, intermittently introduces overtly analog and “human” traits. Vacillating between man and machine was a goal the score achieved…all within three days! Nair reveals, “Short on time for submission to festivals, he [AJ Smith] would send me scene after scene and I was writing and recording as quick as possible. I’d watch the scene and compose something to capture the feel of it…but I didn’t have time to think about it. I was going on instinct and first impressions. It was exciting but a little crazy as well. I was happy that AJ and Alan were excited about the score. Dreaming…went on to be screened at the Toronto Short Film Festival as well as a win [for Best Production Design] at the Ryerson University Film Festival in Canada.”
In addition to composing for film, Nair has been a part of creating music for live theater for years. As any actor can tell you, the two are similar but very different animals at the same time. For many years, Nipun worked with The Little Theater and its founder (award winning director and playwright) Aysha Rau. The theater, which focuses on fostering the creativity of underprivileged children, has received worldwide acclaim for productions like The R.E.D.Bean Can which has toured internationally. The R.E.D. Bean Can was selected out of sixty productions from all over the world to be performed at the 22nd International Children and Young Adults Theater Festival in IRAN. This production was Nair’s most recent compositional offering to The Little Theater. Founder Aysha Rau comments on his work, “I am floored by Nipun’s ingenuity as a composer. He brings a sense of freshness to his work that galvanizes the theater time and time again through his original compositions. It is because of his talent and dedication that our productions have been immensely successful and garnered significant press coverage.” Nair has composed the music for countless productions at The Little Theater; one of the most popular is the annual Christmas Pantomime which has attracted sponsors including; Coca Cola, Ford, and Citibank, to name just a few.
Nipun has also used his skill as a composer in live theater to benefit the Theater of Will in southern California. This non-profit arts and education company is supported by LADWP and performs musicals about water conservation. Award winning author/playwright/actor/director and president of Theater of Will, Willard Simms, confirms, “As his diverse array of achievements clearly indicates, Nipun Nair is among the most elite composers and performing musicians working in the field today.” The success did not come as an easy happenstance for the India born composer. Nair emphasizes, “The Water Wizard shows and the concert series posed specific challenges as a musician. You are trying to educate kids through music in a way that is fresh, stimulating and entertaining…but in a not too obviously educational way. The key is great lyrics and catchy melodies. Having a charismatic stage presence really helps when you are performing for an audience of hundreds.” It seems that Nipun will soon be performing for crowds of thousands (or more) again alongside Anthony Cruz; that charisma on stage will come in quite handy.