Tag Archives: Hip Hop

Australia’s Pauler Lam dances in Hotel Indigo’s newest national commercial

DSC04731 smaller 2
Dancer Pauler Lam

When Pauler Lam was 14 years of age, he did what most teenagers did to entertain themselves at the time; he watched MTV. Upon seeing the music video for Jason Nevins & RUN DMC’s hit song “It’s Like That”, the Australian native watched the two teams featured in the video breakdance, battling each other and executing incredible dance moves. It was from that moment on that he knew he wanted to learn how to breakdance. From there, he practiced almost every day with his high school friends, doing back flips and dancing on the grass. He began watching music videos not just for entertainment, but to watch the dancers and study their moves. He came across Korean Pop (KPOP) videos, which were filled with outstanding choreography, only expanding his passion from breakdance to dance itself. Now, he is trained in multiple genres, and as a celebrated Bboy who is also extremely skilled at Hip Hop choreography, he has achieved his dream that he set out on at just 14.

“For me personally, I love being a dancer because it is fun, and it is the most genuine and positive way that I can express myself as an artist. I love the feeling of bringing music to life through movement. It is when I am the happiest. I love performing too, whether it be on camera or for a crowd of people. I also love making people happy when they watch me dance and perform. I am confident in my skills as a performer that I know that I can make people enjoy themselves while I dance.

Lam quickly rose to fame on the 2016 season of Dance Network’s hit show Steady Mobbin’, where he was a principle dancer for several episodes, and in one episode had a feature about his life and career. Since then, he has been in several Buzzfeed dance videos, amassing over a million views each, and a national commercial for American Crew. Despite such success, the highlight of Lam’s career came when he danced in the national commercial campaign for Hotel Indigo last year.

“What made it the highlight for me is that I, an Asian male, was cast to be the star. This is a big deal to the Asian American community in Hollywood. We, as Asians, are usually cast to play stereotypical roles or aren’t considered appealing to the mainstream media, so this definitely was the highlight of my career. After speaking to the team behind the project, I knew that they believed in me because of my skills as a dancer and performer, and did not care about image,” he said.

Lam was cast to play the lead role in the project, where he was followed dancing around the hotel and the surrounding attractions of Los Angeles. There were hundreds of applicants for this lead role. The production team needed the best possible candidate out of all those applicants, and Lam was the stand out. He had sent footage of himself dancing, videos showing his personality, and several photos. It wasn’t long before he was approved by all parties to lead the campaign. Everyone believed that he was the best candidate for the project and that he would be able to bring their vision to life through his artistry as a dancer. His high level of skill and versatility as well as his vibrant on-screen performance and personality that were shown in his video reel and resume made him the right choice.

The commercial, which premiered last September worldwide, was a large success for the Downtown Los Angeles hotel, and Lam’s dancing was a large part of that. His work ethic was also vital, as he is someone that can adapt quickly to any situation. He has a tremendous positive mindset, something he considers one of his best assets outside of his sense of rhythm.

“Pauler and I were like a dream team when it came to this campaign. His incredible skills as a professional dancer are out of this world. We spent a few days together planning and mapping out some dance moves and camera shots so we would all feel comfortable come shoot day. Pauler was able to make my vision come to life through his art and movement and I couldn’t be any happier with the result,” said Harrison Winter, Director of the commercial and Filmmaker at Co.Mission Content.

Winter hand-selected Lam to played the lead role for his project. They began with Skype meetings along with the producer, Dan Tundis. After easily agreeing on what they all wanted for the shoot, they spent two days together location scouting and rehearsing ideas on the spot regarding choreography. The teamwork between the three of them made everything very effortless for Lam.

“It really meant a lot that Harrison and Dan both trusted me with their vision. They even went with my recommendations for other people to be used on the shoot as other featured dancers.

Because we got along so easily and well, come shoot day, it made everything very smooth and fun. The hotel clients were also present and it didn’t take long for them to relax and trust in all of us too after seeing what we were capable of,” Lam described.

Any suggestion that Lam had for dance moves that he could perform, he was able to execute them easily, which highly impressed everyone he was working with. His friends, Bianca Vallar, Alvin De Castro, Savannah Marco, were other dancers featured in the commercial. In the end, they were all able to achieve the best possible result that they could have with the project. Working with Harrison Winter, Dan Tundis, Kris Young, Sam Nuttman, and everyone at Hotel Indigo made the experience for the principle dancer.

“I loved being able to showcase my personality and skills as a performer on such a large platform. Hotel Indigo is an internationally recognised establishment. And for me to play the lead role in their campaign was such a blessing,” said Lam. “I also loved working with all the people involved in this project. From the production team, the clients, to my friends who were featured dancers. We all did our best to achieve the best results for this project. It was a big validation on why I love being a professional dancer.” 

Lam knows that dance is a tough industry to break into, and he is extremely grateful for the success he has achieved. He never gave up on his dream, even when it seemed like it was the easy way out. However, he believes the best way to achieve success as a dancer is to simply be yourself, and to have fun, and working on this campaign gave him to opportunity to do both.

“It feels absolutely incredible knowing that people all over the country saw my work on this project. I love how the campaign turned out. I feel it definitely captures myself as a person on camera and I hope it makes everyone watching as happy as it made me feel performing that day. It’s work like this why I love doing what I do for a living. I wouldn’t have it any other way,” he said.

You can watch Pauler Lam’s impressive dance skills in the Hotel Indigo commercial here.

Advertisements

Meet Lil’ Lyss, One Female Producer Making her Mark in Modern Music

Music Producer Diana D. aka Lil' Lyss
Music Producer Diana D. aka Lil’ Lyss

Drawing influences from super producers from the early 2000s such as Scott Storch (Beyoncé, Tupac Shakur, 50 cent, Nas, Lil Wayne), Timbaland (Jay Z, Drake, Rick Ross) and Dr. Dre (Eminem, Snoop Dogg, The D.O.C., Xzibit), Bay Area based music producer Diana D., a.k.a. Lil’ Lyss, has become a driving force of innovation and style in the modern music scene.

A Bulgarian native, Lil’ Lyss has been creating dope beats and producing music for other artists for nearly a decade now. She first rose to the upper ranks of the rap and hip-hop scene when she was invited to come in as a producer on rapper Ca$his’ album The County Hound 2. Sharing producer credits on the album with major rap staples such as 15-time Grammy Award winner  Eminem (one of the world’s best-selling artists), Rikanatti, Cin-A-Matik, The Punisher, R&D, 1Down, Steve E and Ca$his, who served as executive producer, Lil’ Lyss joined the all-star team as a producer on the album’s hit single “Imma Hustla” featuring Crooked I (from Slaughterhouse) and Sullee J. She also produced the track “Imma Hustla [W.C. Remix]” featuring Crooked I, Mistah F.A.B., Roccett and Goldie Gold. Lil’ Lyss clearly nailed the mark as both tracks were instant hits that were featured all over the internet, creating quite a buzz of anticipation for the full album’s release.

Shortly after The County Hound 2 was released, Lil’ Lyss was asked to come back as a producer on Ca$his’ album The County Hound 3, this time as a producer on the album single “A-Rod” featuring Emilio Rojas. From the zig-zagging synth melody, to the fast tapping open hats and rhythmic snaps, the music Lil’ Lyss came up with for the track creates the perfect hype and energy to drive Ca$his’ lyrics.

I usually prefer minors and syncopated drum patterns. Different sections and interesting arrangements. Every beat should stand out on its own and be complemented with creative lyrics, that makes a hit song that lasts for decades,” explains Lil’ Lyss about what makes a hot beat.

“Today they say this style of production is ‘too busy’ but that’s only because today’s ‘rappers’ have no talent, so they can’t handle a musical beat with changing drum patterns. And this is why I’m here to change that. I want to take hip hop forward and hopefully in the future create opportunities for the real talents out there. Most beats today are super boring, same 4 on the floor rhythm, same 3 chords, same 808s, I’m not a fan of that.”

Anyone who’s heard the tracks she’s produced knows that Lil’ Lyss’ work is the polar opposite of boring, she definitely knows how to craft music that supports the artist’s sound and keeps listeners engaged. Aside from her chameleonic style and inimitable skill, one of the factors that has set Lil’ Lyss apart from the pack and propelled her career forward is her drive to find new artists and never stop producing. After coming across Texas rapper Nique’s music on the internet Lil’ Lyss took the initiative to reach out and see if the two could collaborate.

“I heard his music on SoundCloud and I really liked his flow, so I contacted him right away and offered to work with him,” explains Lil’ Lyss. “He liked what I sent him and it happened pretty quickly. He told me what he wanted and we did it. He wanted a fun, simple hip hop track. In this case it worked perfectly because his style is very versatile and his flow alone could be a song on its own.”

In 2014 she produced Nique’s bangin’ track “Hold Something.” Referred to by many as an instant party starter, the upbeat track is one that, thanks to the combination of Lil’ Lyss’ brilliantly crafted beats and overall production, and Nique’s catchy lyrical flow, immediately draws listeners in and makes them want to move.  

 

While Lil’ Lyss has earned quite a reputation for herself as a gifted music producer for other artists, her solo work is nothing to be ignored. Earlier this year she was selected out of hundreds of producers from around the world to perform at the iStandard Producers Showcase in Los Angeles where her unique musical stylings caught the attention of both the crowd and the judges.

While most music producers remain the unsung heroes behind the scenes with the artist they create those stellar tracks for gaining all of the attention in the mainstream, the iStandard Producers Showcase gives the best producers in the business the opportunity to step outside the studio and put their talent on display for audiences across the states. The high-profile competition takes place in more than 30 cities across North America and partners with major festivals and music conferences such as SXSW, ASCAP EXPO, A3C Festival and others.

One of the five original tracks Lil’ Lyss played for the crowd was her new high-energy instrumental trap track “Beast Race,” which has been gaining traction with fans across the internet since its release.

Swiff D, one of the judges of the competition, said, “First, your automation game is crazy and second I don’t know what you’re using but I’ve haven’t heard such sounds in my whole career.”

A testament to the unyielding ardor of her drive, Lil’ Lyss is completely self-taught when it comes to the software she uses, which is rather surprising considering her unparalleled skill. While the internet has definitely made it easier for people to learn how to use software, producing quality music requires a whole lot more than simply knowing how to push buttons.

She says, “Everyone can learn how to use a certain tool but what are you going to make out of it? My strength is definitely the unique melodies even if they are simple, and the interesting drum patterns.”

One of the many reasons artists around the world are vying to work with Lil’ Lyss as their music producer is her innovative approach to creating music that not only fits their style and is strong enough to reach audiences in the mainstream, but also pushes the boundaries of the mainstream.

Up next for Lil’ Lyss is a collaboration with renowned Brazilian R & B star Angel B, who is known for the hit songs Ain’t Seen Nothing Yet ft. Marley Waters,” “Don’t Touch It ft Lorena Simpson,” “I Gotchu,” “Money” and others. Lil’ Lyss is slated to begin producing Angel B.’s next album later this year.  

About working with Angel B., Lil’ Lyss explains, “She wants something different for her next project that doesn’t sound like everything else on the radio, that’s why she decided to work with me. She knows that when it comes to creativity I’m the right person.”