Drawing influences from super producers from the early 2000s such as Scott Storch (Beyoncé, Tupac Shakur, 50 cent, Nas, Lil Wayne), Timbaland (Jay Z, Drake, Rick Ross) and Dr. Dre (Eminem, Snoop Dogg, The D.O.C., Xzibit), Bay Area based music producer Diana D., a.k.a. Lil’ Lyss, has become a driving force of innovation and style in the modern music scene.
A Bulgarian native, Lil’ Lyss has been creating dope beats and producing music for other artists for nearly a decade now. She first rose to the upper ranks of the rap and hip-hop scene when she was invited to come in as a producer on rapper Ca$his’ album The County Hound 2. Sharing producer credits on the album with major rap staples such as 15-time Grammy Award winner Eminem (one of the world’s best-selling artists), Rikanatti, Cin-A-Matik, The Punisher, R&D, 1Down, Steve E and Ca$his, who served as executive producer, Lil’ Lyss joined the all-star team as a producer on the album’s hit single “Imma Hustla” featuring Crooked I (from Slaughterhouse) and Sullee J. She also produced the track “Imma Hustla [W.C. Remix]” featuring Crooked I, Mistah F.A.B., Roccett and Goldie Gold. Lil’ Lyss clearly nailed the mark as both tracks were instant hits that were featured all over the internet, creating quite a buzz of anticipation for the full album’s release.
Shortly after The County Hound 2 was released, Lil’ Lyss was asked to come back as a producer on Ca$his’ album The County Hound 3, this time as a producer on the album single “A-Rod” featuring Emilio Rojas. From the zig-zagging synth melody, to the fast tapping open hats and rhythmic snaps, the music Lil’ Lyss came up with for the track creates the perfect hype and energy to drive Ca$his’ lyrics.
“I usually prefer minors and syncopated drum patterns. Different sections and interesting arrangements. Every beat should stand out on its own and be complemented with creative lyrics, that makes a hit song that lasts for decades,” explains Lil’ Lyss about what makes a hot beat.
“Today they say this style of production is ‘too busy’ but that’s only because today’s ‘rappers’ have no talent, so they can’t handle a musical beat with changing drum patterns. And this is why I’m here to change that. I want to take hip hop forward and hopefully in the future create opportunities for the real talents out there. Most beats today are super boring, same 4 on the floor rhythm, same 3 chords, same 808s, I’m not a fan of that.”
Anyone who’s heard the tracks she’s produced knows that Lil’ Lyss’ work is the polar opposite of boring, she definitely knows how to craft music that supports the artist’s sound and keeps listeners engaged. Aside from her chameleonic style and inimitable skill, one of the factors that has set Lil’ Lyss apart from the pack and propelled her career forward is her drive to find new artists and never stop producing. After coming across Texas rapper Nique’s music on the internet Lil’ Lyss took the initiative to reach out and see if the two could collaborate.
“I heard his music on SoundCloud and I really liked his flow, so I contacted him right away and offered to work with him,” explains Lil’ Lyss. “He liked what I sent him and it happened pretty quickly. He told me what he wanted and we did it. He wanted a fun, simple hip hop track. In this case it worked perfectly because his style is very versatile and his flow alone could be a song on its own.”
In 2014 she produced Nique’s bangin’ track “Hold Something.” Referred to by many as an instant party starter, the upbeat track is one that, thanks to the combination of Lil’ Lyss’ brilliantly crafted beats and overall production, and Nique’s catchy lyrical flow, immediately draws listeners in and makes them want to move.
While Lil’ Lyss has earned quite a reputation for herself as a gifted music producer for other artists, her solo work is nothing to be ignored. Earlier this year she was selected out of hundreds of producers from around the world to perform at the iStandard Producers Showcase in Los Angeles where her unique musical stylings caught the attention of both the crowd and the judges.
While most music producers remain the unsung heroes behind the scenes with the artist they create those stellar tracks for gaining all of the attention in the mainstream, the iStandard Producers Showcase gives the best producers in the business the opportunity to step outside the studio and put their talent on display for audiences across the states. The high-profile competition takes place in more than 30 cities across North America and partners with major festivals and music conferences such as SXSW, ASCAP EXPO, A3C Festival and others.
One of the five original tracks Lil’ Lyss played for the crowd was her new high-energy instrumental trap track “Beast Race,” which has been gaining traction with fans across the internet since its release.
Swiff D, one of the judges of the competition, said, “First, your automation game is crazy and second I don’t know what you’re using but I’ve haven’t heard such sounds in my whole career.”
A testament to the unyielding ardor of her drive, Lil’ Lyss is completely self-taught when it comes to the software she uses, which is rather surprising considering her unparalleled skill. While the internet has definitely made it easier for people to learn how to use software, producing quality music requires a whole lot more than simply knowing how to push buttons.
She says, “Everyone can learn how to use a certain tool but what are you going to make out of it? My strength is definitely the unique melodies even if they are simple, and the interesting drum patterns.”
One of the many reasons artists around the world are vying to work with Lil’ Lyss as their music producer is her innovative approach to creating music that not only fits their style and is strong enough to reach audiences in the mainstream, but also pushes the boundaries of the mainstream.
Up next for Lil’ Lyss is a collaboration with renowned Brazilian R & B star Angel B, who is known for the hit songs “Ain’t Seen Nothing Yet ft. Marley Waters,” “Don’t Touch It ft Lorena Simpson,” “I Gotchu,” “Money” and others. Lil’ Lyss is slated to begin producing Angel B.’s next album later this year.
About working with Angel B., Lil’ Lyss explains, “She wants something different for her next project that doesn’t sound like everything else on the radio, that’s why she decided to work with me. She knows that when it comes to creativity I’m the right person.”