Tag Archives: Los Angeles

Australia’s Pauler Lam dances in Hotel Indigo’s newest national commercial

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Dancer Pauler Lam

When Pauler Lam was 14 years of age, he did what most teenagers did to entertain themselves at the time; he watched MTV. Upon seeing the music video for Jason Nevins & RUN DMC’s hit song “It’s Like That”, the Australian native watched the two teams featured in the video breakdance, battling each other and executing incredible dance moves. It was from that moment on that he knew he wanted to learn how to breakdance. From there, he practiced almost every day with his high school friends, doing back flips and dancing on the grass. He began watching music videos not just for entertainment, but to watch the dancers and study their moves. He came across Korean Pop (KPOP) videos, which were filled with outstanding choreography, only expanding his passion from breakdance to dance itself. Now, he is trained in multiple genres, and as a celebrated Bboy who is also extremely skilled at Hip Hop choreography, he has achieved his dream that he set out on at just 14.

“For me personally, I love being a dancer because it is fun, and it is the most genuine and positive way that I can express myself as an artist. I love the feeling of bringing music to life through movement. It is when I am the happiest. I love performing too, whether it be on camera or for a crowd of people. I also love making people happy when they watch me dance and perform. I am confident in my skills as a performer that I know that I can make people enjoy themselves while I dance.

Lam quickly rose to fame on the 2016 season of Dance Network’s hit show Steady Mobbin’, where he was a principle dancer for several episodes, and in one episode had a feature about his life and career. Since then, he has been in several Buzzfeed dance videos, amassing over a million views each, and a national commercial for American Crew. Despite such success, the highlight of Lam’s career came when he danced in the national commercial campaign for Hotel Indigo last year.

“What made it the highlight for me is that I, an Asian male, was cast to be the star. This is a big deal to the Asian American community in Hollywood. We, as Asians, are usually cast to play stereotypical roles or aren’t considered appealing to the mainstream media, so this definitely was the highlight of my career. After speaking to the team behind the project, I knew that they believed in me because of my skills as a dancer and performer, and did not care about image,” he said.

Lam was cast to play the lead role in the project, where he was followed dancing around the hotel and the surrounding attractions of Los Angeles. There were hundreds of applicants for this lead role. The production team needed the best possible candidate out of all those applicants, and Lam was the stand out. He had sent footage of himself dancing, videos showing his personality, and several photos. It wasn’t long before he was approved by all parties to lead the campaign. Everyone believed that he was the best candidate for the project and that he would be able to bring their vision to life through his artistry as a dancer. His high level of skill and versatility as well as his vibrant on-screen performance and personality that were shown in his video reel and resume made him the right choice.

The commercial, which premiered last September worldwide, was a large success for the Downtown Los Angeles hotel, and Lam’s dancing was a large part of that. His work ethic was also vital, as he is someone that can adapt quickly to any situation. He has a tremendous positive mindset, something he considers one of his best assets outside of his sense of rhythm.

“Pauler and I were like a dream team when it came to this campaign. His incredible skills as a professional dancer are out of this world. We spent a few days together planning and mapping out some dance moves and camera shots so we would all feel comfortable come shoot day. Pauler was able to make my vision come to life through his art and movement and I couldn’t be any happier with the result,” said Harrison Winter, Director of the commercial and Filmmaker at Co.Mission Content.

Winter hand-selected Lam to played the lead role for his project. They began with Skype meetings along with the producer, Dan Tundis. After easily agreeing on what they all wanted for the shoot, they spent two days together location scouting and rehearsing ideas on the spot regarding choreography. The teamwork between the three of them made everything very effortless for Lam.

“It really meant a lot that Harrison and Dan both trusted me with their vision. They even went with my recommendations for other people to be used on the shoot as other featured dancers.

Because we got along so easily and well, come shoot day, it made everything very smooth and fun. The hotel clients were also present and it didn’t take long for them to relax and trust in all of us too after seeing what we were capable of,” Lam described.

Any suggestion that Lam had for dance moves that he could perform, he was able to execute them easily, which highly impressed everyone he was working with. His friends, Bianca Vallar, Alvin De Castro, Savannah Marco, were other dancers featured in the commercial. In the end, they were all able to achieve the best possible result that they could have with the project. Working with Harrison Winter, Dan Tundis, Kris Young, Sam Nuttman, and everyone at Hotel Indigo made the experience for the principle dancer.

“I loved being able to showcase my personality and skills as a performer on such a large platform. Hotel Indigo is an internationally recognised establishment. And for me to play the lead role in their campaign was such a blessing,” said Lam. “I also loved working with all the people involved in this project. From the production team, the clients, to my friends who were featured dancers. We all did our best to achieve the best results for this project. It was a big validation on why I love being a professional dancer.” 

Lam knows that dance is a tough industry to break into, and he is extremely grateful for the success he has achieved. He never gave up on his dream, even when it seemed like it was the easy way out. However, he believes the best way to achieve success as a dancer is to simply be yourself, and to have fun, and working on this campaign gave him to opportunity to do both.

“It feels absolutely incredible knowing that people all over the country saw my work on this project. I love how the campaign turned out. I feel it definitely captures myself as a person on camera and I hope it makes everyone watching as happy as it made me feel performing that day. It’s work like this why I love doing what I do for a living. I wouldn’t have it any other way,” he said.

You can watch Pauler Lam’s impressive dance skills in the Hotel Indigo commercial here.

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Model in Focus: Axel Swan

Axel Swan
Axel Swan shot by Szilveszter Makó

In the world of modeling, having a certain look and being able to pull off many is crucial, and after seeing the photos and ad campaigns featuring British Italian male model Axel Swan, it is easy to see that the international heartthrob has that special something that turns heads.

Standing at 6’3” with glossy chin-length hair, a skinny frame and tattoos on his arms and legs, at first glance you might assume Axel is the typical bad boy, but in reality he is a fun loving, laid back guy who loves to play bass guitar, skateboard and create art using graphic design.

Like Cindy Crawford and many of the world’s most iconic models, Axel was originally ‘discovered’ at a mall at the ripe age of 15, but he didn’t take the fashion world seriously until several years later when, at the age of 21, he exchanged numbers with a booking agent he met at a bar. Finally ready to dote his natural beauty and gift for becoming various characters in front of the camera upon the modeling industry, Axel went on to sign with Barcelona’s Uniko Models and Two Management in the U.S., two of the world’s leading modeling agencies.  

The decision was certainly a wise one for the model, as he has since been tapped to work with some of the biggest and best photographers and most fashion-forward designers working in the industry today. 

“Modeling is a great way to get to know great and talented creative people, and it gives you the possibility to see places and travel more,” says Axel.  

Axel was featured as the main model in an ad campaign for renowned Japanese designer Junya Watanbe and iconic Spanish luxury brand Loewe where he modelled their rich collaborative collection of fine leathers and crisp denims; and boy did he do it with style!

The editorial was included in GQ Italia, in addition to being featured on the magazine’s website alongside the fashion video.The video shows close ups of Axel and the other models swaying, and slowly moving around in their gear, all while a clock ticks in the background, as if to imply that their apparel is “the bomb.”

You can check out the video below:

<p><a href=”https://vimeo.com/73335431″>Loewe x Junya Watanabe</a> from <a href=”https://vimeo.com/magmhi”>magmhi.com</a&gt; on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Axel was also the driving force in a series of editorials entitled “Lucha Libre” where he sports the brilliant fashions of famed designer Barbara Sanchez Kane for Fucking Young magazine. The gifted model goes all out by wearing a variety of colorful fabrics and conveying emotions, while genuinely capturing the true spirit of the “Lucha Libre” traditions.

In astonishing contrast to the bright colors and looks he sported for the Sanchez Kane editorial, Axel went to the dark and melancholic side in a series of editorials entitled “Shiele Reloaded” for Papercut Magazine.

The focus of the fantastic high-art series, Axel perfectly resembled the characters from various turn of the century paintings by famed Austrian expressionist painter Egon Shiele; and what’s more, as he sports an array of styles from contemporary brands such as Myths and Munn, he manages to brilliantly blend the old and the new.

“I’d always been really shy and introverted growing up and I thought the industry was the right place where to force myself to show others my personality as well as getting to know talented individuals. I managed to improve my personality kicking away most of my shyness,” admits Axel.

His statement has proven to be undeniably true as his repertoire of work to date, which includes modelling hair products for Urban Tribe, premium handbags for Italian brand Catherinelle, colorful swim trunks for Evin Beachwear, and footwear for prominent Italian brand Cult shoes, reveal Axel as a cool, calm and confident hunk that we cannot help but be captivated by.

Although breaking out of his shell appears to have come rather effortlessly for the 23 year old model judging by his photos, nothing in the industry can put a model’s confidence to the test quite like strutting down the catwalk. And Axel has definitely not shied away from that aspect of the industry either. Walking for leading designers at the renowned Barcelona Fashion Week where he sported creations for esteemed fashion designer Krizia Robustella’s “Black & Gold Kings” show, Axel showed audiences and buyers alike that he is one model that not only knows how to nail the mark, but one that leaves us wanting more.

Whether it be a print ad or a runway show, Axel Swan is sure to please even the harshest of critics. The sought after and diversely talented model has a lot of campaigns set for release this year, but one that will unquestionably introduce him to those who aren’t familiar with his work yet is the upcoming campaign he shot for Coca-Cola, which is slated to hit billboards across international markets very soon.