It takes a very rare individual to not only be able to write a successful script for a production, but produce it as well. When it comes to getting a project off the ground and actually bringing it to the stage or screen, the writer is the person who knows the ins and outs of the story they’ve created and feels the most passionately about it, at least initially; so, in an ideal world it makes sense that they’d be the best person to pitch the project to networks and ensure that the world they’ve created comes across accurately once production begins.
Unfortunately for the many writers who want to make it in the highly competitive entertainment industry, the differences between being the writer and the producer on a project call upon two very different personality types. Whereas the writer can retreat into their imagination creating their work without having to interact with other people—the producer has to be able to pitch the heck out of the story getting financiers and network executives on board, and if successful, then they have to communicate and guide everyone involved in the production towards the end goal.
While these individuals are understandably few and far between, Canada’s George Reinblatt is undoubtedly one of them. Over the last decade the unique and multifariously talented producer and writer has transitioned between the two roles with ease, consistently creating successful productions along the way.
To get an idea of the success Reinblatt has had as a producer, just look at the multi-award winning production “Evil Dead: The Musical,” which he wrote as well.
The production, which initially opened at a small theatre in Toronto in 2003, was an instant hit, and by 2006 the show was running as an off-Broadway production in New York where it received extensive international acclaim. After watching the show on opening night in NY, New York Times’ critic Anita Gates wrote that the show had the makings to become the next “Rocky Horror Show.”
“This was really special for me, as it was my show – I wrote the book and lyrics. So it was important for me to be on the producing side to make sure I could have a hand in all aspects of the production — from casting to merchandising to ticketing to even choosing the venue,” explains Reinblatt about producing the initial run of the show.
As the writer of the musical, Reinblatt created a masterpiece on paper, but it was his capacity as a producer that took that hilarious cult world from that which could only be experienced in the imagination and erected it into something audiences could collectively enjoy as he intended it. Prior to going into production with the hit show, Reinblatt reached out to the movie studios and secured the rights to the Evil Dead franchise in order to make the stage production the official stage adaptation of the film trilogy.
“Evil Dead: The Musical” won the Dora Audience Choice Award as Toronto’s Favorite Show, and after having several extended runs, by 2008 it became the longest running Canadian show in Toronto in over two decades.
Over the last year Reinblatt has been working hard producing a slew of comedies for international television networks including the Comedy Central special Jeff Ross Roasts Criminals: Live from Brazos County Jail.
“It was amazing how much time and effort had to go into this one comedy special,” admits Reinblatt. “I came up with the idea of doing a comedy show in a prison. Jeff Ross thought it was a great idea. Comedy Central thought it was a great idea. But finding a prison willing to let us come in there and roast them, that was the hard part.”
Reinblatt and everyone on board knew they had something special on their hands, and after a year of planning and researching prison life, Reinblatt helped bring the eye-opening special to the screen.
The special, which aired in June, offered audiences more than just a few good laughs as they watched renowned comic Jeff Ross, known to many as ‘The Roastmaster General,’ roast the inmates at Brazos County Jail though. Along with Ross’s satirical jokes, the show included shocking facts about the American prison system making it a valuable source of information as well. Reinblatt’s brilliant idea for the show coupled with his ability to make the project happen as a producer made the release a resounding success.
As a writer on the series The Burn with Jeff Ross, and the popular Comedy Central roast specials of Roseanne, James Franco, Charlie Sheen and Justin Bieber, Reinblatt has worked with Jeff Ross multiple times over the years. He is also known throughout the international entertainment industry for penning the scripts for an impressive list of productions including the series Just for Laughs, George Stroumboulopolos Tonight, The Arsenio Hall Show, the 2012 and 2013 MuchMusic Video Awards and more.
“Different is what I do. I’m always looking for my next project to be different from my last. And jumping from a musical to a prison comedy special to a sketch show is about as different as you can get,” admits Reinblatt.
From the standpoint of producer, George Reinblatt knows exactly what story ideas will sit best with audiences, and earlier this year he began producing yet another exciting comedy series. The new 20-episode series Almost Genius, which is slated to begin airing on Country Music Television Canada in 2016, combines popular YouTube videos with some of the best comics in the entertainment industry today. Using highly innovative production technology, the show actually inserts the comics into the YouTube clips using green screen.
Reinblatt says, “It’s going to make people look at their favorite YouTube clips in a whole new way.”
With inimitable creativity, Reinblatt has continually displayed his capacity for producing starkly different projects for both the stage and screen, all of which reveal him as someone who is not only capable of creating captivating stories, but ensuring the production process goes off without a hitch as well.
“I just want the overall experience for the audience to be a great one, so I love being involved in all aspects of a production to ensure that happens,” explains Reinblatt. “Sometimes as a writer, you write something, hand it in, and what happens from there in performance, or editing, or anything else, is completely out of your hands. As a producer you get a say in the overall direction. You may not always get exactly what you want. But your voice is always heard and you can help navigate the direction of the final product.”