It takes a very unique talent to effectively balance the work of a producer and director simultaneously on a project. Though it is no easy task, it is one where filmmaker Tom Edwards has proven his skill time and time again.
One of Edwards’ recent projects as producer and director is the music video for folk-punk artist Sunny War’s single “Gotta Live It,” which premiered last year to great praise on Vice’s Noisey outlet, which is known for showcasing hot new music and music videos.
Edwards captures the juxtaposition of melancholy sadness and perseverance present in Sunny War’s “Gotta Live It,” which the artist says is “a very personal song about my struggle with alcoholism, my dysfunctional love life and the confusion I face daily participating in this rat race society.”
Prior to directing and producing “Gotta Live It,” Edwards directed and produced the music video for Sunny War’s “Goodbye LA.” That first time collaboration obviously ran smoothly because the artist called him back again for “Gotta Live It.”
“Working with Tom is very chill. He has a nice easy going personality but at the same time he is very organized. [He] is good at what he does… he plans every shot, communicates the ideas with you beforehand… and actually follows through,” says Sunny War. “He is also always willing to listen to any crazy ideas you might have and is kind when explaining why those ideas are crazy and won’t work.”
Though Tom Edwards’ boundless creativity as a visionary director is evident in his work, his ability to balance what does and doesn’t work from the standpoint of a producer in terms of managing the budget, shoot days and all of the other odds and ends that go into producing are what make him such a sought after talent.
“As the producer I was working with a very limited budget. It was important to find the right location and that the filming could be completed in one day. As director I needed to make sure that my vision aligned with Sunny’s and that she was happy with the idea before I started to shoot. The last thing you want when working with an artist is to find out after shooting that they don’t like the final video,” explains Edwards.
“It’s essential to have good communication skills to ensure both sides of the party agree on the expectations. My role as producer was about coordinating crew, finding locations, getting permits and making sure we had the right amount of gear to tell the story. I like to keep all the logistics out of the way when I’m directing, it’s important to make sure I have my undivided attention on the artistic choices and performance.”
Some of the other music videos Edwards has produced and directed include “Fire” from American ukulele virtuoso Taimane, The Main Squeeze’s “Only Time,” Westside FX “War ft. Bro Burch,” Calix’s “California Dream’n,” “Bad Blood,” and more. He’s also directed and produced commercials for brands including Lamborghini, The Sirius, Garrison Bespoke and the Shaolin Temple.
While he’s made a name for himself as a powerful producer and director in the world of commercials and music videos he’s no stranger to producing and directing narrative films.
In 2013 Edwards wrote, directed and produced the film “Ninety One: A Tainted Page,” which earned multiple awards including those for Best Overall Film, Best Actor and Best International Baccalaureate Film at the Shanghai Student Film Festival.
Actor Anson Lau, who plays the lead in the film, says, “I’ve always known Tom for his passion for making films… When he puts together a project he’s always enthusiastic… When he directs he knows exactly what he wants.”
Over the years Edwards strength as a producer has also led him to be tapped to produce a long list of projects for other directors.
He explains, “Aside from directing and producing my own films, I find a lot of pleasure helping others and bringing their visions to life. I enjoy being critical and being able to provide valuable feedback.”
One such film where Edwards proved critical in the success of the film as a producer behind the scenes is the 2016 dramatic sci-fi film “Visitors” starring Kei’la Ryan from “Escape the Night,” “The Doctors” and “American Hashtag.”
“I worked with Tom on a large number of projects, from commercials and music videos to narrative films. He always blew me away with his creativity and hard work. His work on the film ‘Visitors’ was significantly important and was one of our best collaborations,” says “Visitors” director Alon Juwal. “Tom had a large creative input both in the development phase and in the production phase. He contributed greatly in the writing of the screenplay and managed to lock some amazing crew members for the project.”
A film about two siblings who return home to their estranged father’s house after a long absence, only to find their home being invaded by a group of uninvited visitors from another world as the night progresses, “Visitors” made a strong impact on audiences and festival judges across the globe.
In addition to earning the Honorable Mention Award from the Boston Sci-Fi Film Festival and the Festival Award from the New York International Film Festival “Visitors” was nominated for several awards at festivals including the USA Film Festival, Vail Film Festival, Phoenix Comic-Con, Newport Beach Film Festival, and more.
“After careful review of the [Visitors] script, there were a few scenes that needed more attention. In one scene, the main character is blasted with a beam of light as if a spaceship about to abduct him. We had to make sure that we could get a rig and the right people to achieve this,” recalls Edwards about some of his key contributions to the project.
Edwards’ personal experience writing and directing projects have endowed him with an unparalleled understanding of what needs to happen on set for a director to be able to effectively make their vision come to life; and this is one reason why he has proven himself as such a powerful producer.
Director Alon Juwal adds, “All of my collaborations with Tom ended in successful productions. He brings a great deal of enthusiasm and grace to each project that he signs up for. Tom takes every small task that he is given with great seriousness and simply brings amazing results. He is fast, extremely efficient and a very hard worker.”
The ever busy producer and director is currently working with writer Phil Giangrande on the upcoming dystopian film “Now It Begins,” which takes place in a future society where resources are scarce and poses the question over whether it is ethical for a father to be replaced by artificial intelligence.
Edwards is also working with an a LA based production company on what he says is a “Very exciting series of educational videos that will launch sometime this year.”
Though he’s not yet able to announce the details on the upcoming video project, with such a track record of successful productions already under his belt we know it’s one you will be hearing about very soon.