Cristina Tomás Rovira knows she’s done her job when goosebumps are part of the end result. She is a photographer and videographer who specializes in photographing and filming wedding videos for Padilla-Rigau, a celebrated photography company headquartered in Barcelona.
“You are witnessing a very special day and you need to make your clients feel like Julia Roberts and Hugh Grant,” said Rovira, an outstanding photographer who is also recognized for her work in music and fashion. “I always want them to have chills while watching the video. If the couple says they’ve got goosebumps while watching it and they love it, that’s all that matters and I feel proud and happy.”
Rovira oversees all of Padilla-Rigau’s filmmaking and has served in the role since 2010, when the company was formed by Bernat Padilla and Anna Rigau.
“This is the 6th year that we’ve been shooting weddings,” Rigau said. “We’ve evolved and we’ve created the Padilla-Rigau style. Lately, a lot of the couples that hire us tell us that they knew that they would hire us before they were even engaged. That is amazing — they love how our videos and our photos connect. Cristina’s work connects with the people, and given we work with emotions here, she knows how to make people happy.”
Padilla-Rigau’s videos range from three and half to four and a half minutes long and highlight all the intimate happenings at weddings, from the preparation moments just before the ceremony all the way to the bride and groom’s exit following the reception.
It’s a day-long shooting process that captures memories made for life.
Rovira, who has also collaborated with famed music photographer Joseph Llanes (Rolling Stone, Billboard, Spin and many more), said, “By the end of the day, all the guests and the couple are so used to us being there that they give us the best reactions. We are like four more friends who brought a camera and are capturing everything nonstop.”
The videos unfold as short romantic films shot in HD and set to music. They evolve from season to season and are altogether emotion-stirring, beautifully crafted, stylized and artistic.
The required ability of a photographer and videographer in the case of weddings extends beyond technical camera aptitude. There’s a need to develop rapport, to blend into the environment naturally and to shoot with delicate sensitivity. Rovira’s talent resonates deeply in this regard and lends itself to exceptional photography and filmmaking.
“I like people, I like emotions and I like to capture those emotions,” she said. “I treat every wedding as it was my own or one of my friends or family members, and I think to myself what I would want to see as a bride, as a friend and as a family member. After so many years shooting weddings, you kind of film instinctively.”
Rigau notices the same sentiment featured in Rovira’s work and said, “She’s been doing this for a long time now and she is great with emotion and her way to capture those emotions is beautiful. I think she sees weddings through her lenses, thinking she is filming a romance comedy movie. And it’s amazing. The other day, we were talking about how the four of us can sense when is going to be a high five, or a kiss, or a hug before it happens. She knows that she is filming one of the most important days of someone’s lives, and she treats that day the same way the bride and groom do.”
It’s a team-oriented approach that’s propelled Padilla-Rigau to the pinnacle of wedding photography.
“What makes Padilla-Rigau special and step out from the rest is that we are a team of two photographers and two videographers,” said Rovira, adding that Ferran Clotet rounds out the team. “We work together and synchronize. Like playing any kind of sport, sometimes you throw the ball without looking — you know your team is going to catch it because you’ve know each other really well. That’s our thing.”
The strategy and collaboration has certainly been working. While wedding season traditionally ran from mid April to September, Rovira noted how the schedule has expanded to a nearly year-round basis. Padilla-Rigau has booked more than 65 weddings in the last two seasons, Rovira said.
With a bevy wedding photographers shoring up the industry, Padilla-Rigau has risen to such outstanding heights in large part due to its dynamic video productions spearheaded by Rovira. It was a creative decision to trim down and succinctly portray the essence of weddings in a way that would bode well for sharing on social media.
“We were one of the first companies in Barcelona to do these highlight reel videos,” Rovira said. “When we started, Facebook was only like four years old and in Spain it got really popular around 2007. We decided to focus on that. People wanted to share their life and fast. So we wanted to step out of the old fashioned wedding videos that lasted forever and that families were forced to watch.”
An important component inserted in the videos during editing and post-production is the accompanying music selections that help set the tone and ambiance. A few clients may request specific songs, but most entrust Padilla-Rigau for musical selections.
“I think they like to be surprised by it and I love music, so finding the perfect song for the perfect moment is what makes me love my job even more,” said Rovira.
And the most rewarding part?
“It feels awesome to hear back from the couples who tell me that they felt all kinds of feelings watching the video and they felt like they were living again that day. I’ve cried reading most of their emails or feedback,” said Rovira. “When you hear from them and what they say is good, you feel such relief and happiness. As in any other job or in your personal life, you feel over the moon when you make someone else happy.”
Padilla-Rigau also shoots for events and fashion. In these areas, Rovira has photographed for a Friday’s Project branded campaign, for Shana Shops and for the Oysho free yoga Barcelona, Barcelona Night Out, Hard Rock Cafe Barcelona and luxury hotel events, among others.
“In fashion, we’ve noticed that our clients love Cristina’s work because she listens to them,” Rigau said. “She makes their ideas and thoughts real. She puts the same effort as she does at weddings to show emotions, even in fashion. She wants to make the people feel something while watching the video. She is fast, and a lot of times, she makes a great video when at first hand it could seem impossible.”
For more on Padilla-Rigau, visit: www.padilla-rigau.com
Watch their wedding videos on Vimeo:
For the latest and greatest from Cristina Tomás Rovira, visit: www.cristinatomas.com