THE LONG JOURNEY OF TSURIA DIAZ BEGAN WITH ONE SINGLE PLAY

There are so many possible means of gaining notoriety these days. All too often there are short cuts to getting attention for your work or talent. Like a match that ignites quickly and burns out just as fast, the individuals who take this approach rarely experience an enduring career. A firm foundation provides for several levels of building. Actress Tsuria Diaz subscribes completely to this premise. Diaz has a long list of television productions to her famed career in Mexico (Rosa Diamante, Como Dice el Dicho, El Octavo Mandiamento, Me Mueves, etc.), which would not have been possible without her training in theater acting. While television and theater have distinct differences, the pressure and immediate nature of the later instills a confidence in actors from which TV and film productions benefit. One of Ms. Diaz’s most noted and acclaimed live performance roles is that of Marimar in the play Perras. The tale is as malevolent as any great Shakespearean tragedy but set in the world of an all girl’s school. Via her character, Tsuria is given the opportunity to play someone in a difficult situation that could happen in any time period but with a very present day woman’s mindset. The range with which Marimar could be presented is wide; critics, the play’s director, and her costar all agree that Diaz presented her character as both vulnerable and tough…portraying a young woman who was at times both endearing and off-putting. This was all part of the actress’s grand design to prepare for any production that would come her way…as a true professional.

Perras (Spanish for “bitches”) is the story of two young women who are expelled from their “nice” all girl school. The vastly different economic and social backgrounds of students at this school is a microcosm for overall society. The two main characters, Sofia and Marimar, are best friends. What Sofia doesn´t know is that Marimar is pregnant and the baby’s father is actually Sofia’s father. Desperate, Marimar performs an abortion by herself. Unaware of the potential risk of doing this, she pays with her own life. Perras presents the idea of unintentional betrayal by those closest to you. While searching for comfort from a society that has treated one with malice, we can sometimes make decisions that steer us towards even greater harm… and to those we care about. The subject matter of Perras might be difficult to watch but the convincing and heartfelt performances of Diaz and Jimena Sanchez (Mairmar’s best friend Sofia in Perras) is transfixing. To communicate such a dire situation in a way that connects with the audience and endears them to tough characters takes great talent and subtlety. Jimena professes, “Tsuria and I spent so much time preparing the most complicated scenes of the play but each time was as if it was the first time. She has an impressive ability to seem honest and spontaneous every single time. It’s very easy for an actor to simply learn one way that works and always deliver lines in this manner but Tsuria is always searching for something that is in the moment. When you work with her, you pay attention because just like the audience, you want to see how she is going to perform each time. Her professional way is simple, she enjoys the entire process. What for I really admire about her is how she always kept a good vibe and positive energy, even in stressful situations. In live theater there are no retakes, you must perform and persevere. When you learn to do that with such artistry, as Tsuria does, I’d have to imagine that acting on a set which gives you the opportunity to do several takes with different approaches…it gives her even more chances to impress those she works with as she did during our time together.” The bond between the two lead characters and actresses was palpable during the performances of Perras. Cultivated in over a year of work, the cast often rehearsed without any props to focus solely on the emotional content and interaction of the characters. The direction that Guillermo Rios instilled in her is something which Diaz credits to this day for her professional work on stage and TV. She notes, “Guillermo was rough on us at times to be honest but he helped me to learn and understand how to own the truth onstage. He never allowed us to ‘lie’ and this is the foundation of my acting skills. I feel very thankful to him, even though it was a hard at rehearsals. It’s as if he built this chip in my head; this inner voice that in every single audition, project, or class I’m taking tells me, ‘Slow down and see the world as she (the character) would see it.’ That fact alone was well worth all of the hard work.”

There’s not a lot that Tsuria Diaz has in common with her character Marimar but…it is acting. A fifteen-year old pregnant teenage girl who unwittingly kills herself and conceals the reasons from her best friend is a dark persona to inhabit. Diaz finds it necessary to leave the character’s emotional journey on the stage and not carry it into her everyday life. While onstage she is clear about her process stating, “The scene where Marimar explains how she did the abortion by herself and the last scene in which she is seated and singing the national anthem (because she used to sing it happy and proud but now she is dead) are particularly difficult emotionally. You literally breathe through the pain, guilt, and fear in these scenes. This is why I love acting, because you understand human nature. Without judging, just deep empathy for another human being is what you feel. Marimar died because the son she was expecting was from her best friend’s dad. She inserted a hook inside her thinking it would work, but it was despair and guilt that drove her to death. Acting allows me to inhabit the lives of these characters and learn from them. In honesty, it makes me better as a person.” An avid lover of dogs (she has rescued seven) gives a glimpse into the warmth that is underneath the surface of Tsuria Diaz in every role. Even her darker characters have an endearing vibe about them. She concedes that it is essential to every role to find that tenderness stating, “I want to achieve the best version of me as a woman, I can possibly be. To be honest, the best way of living my role as a successful actress would be helping as much as possible, indirectly or in a direct way. I have met many successful actors and business men and they all have something in common more than fame or money, they are humble. It’s a trait that is important to me. I want to achieve real empathy.

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I want to touch someone’s heart and move love or hate, hope or fear, but I always want to move them. It has to be sincere though; I hate when someone is fake, I want to keep it real, in my personal life and as my characters.”

 

 

 

 

 

 

Shu Zhang is first ever Chinese makeup artist to work on NBA players

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Shu Zhang with DeAndre Jordan

As a makeup artist, Shu Zhang has done it all. Her time both working and volunteering around the globe doing what she does has earned her a reputation as one of the best, and that is why she works with the best. From doing the makeup for actresses attending the Academy Awards, to perfecting the image of some of the world’s best athletes, Shu has had international success.

While working with the Chinese media company Tencent, Shu had the chance to work with not only her idols, but those of her native country. The NBA has been loved and followed by generations of fans in China, and Shu was the first ever Chinese makeup artist to do the makeup for their players. Tencent had recently began the NBA network exclusive copyright for 5 years. The Tencent NBA official Propaganda “Not Just Competition” in the Chinese market turned out successfully, so Shu thought to herself “I would like to volunteer to be involved in this.”

“Being the first Chinese makeup artist to do makeup on NBA players is an honor that Shu deserves. She is great at time control and adaptable under pressure,” said Jackie C. Lin, who was working with the NBA Official Propaganda as a producer at the time.

While working on the ad campaign for the NBA, Shu had the opportunity to do the makeup for all-star players Chris Paul, DeAndre Jordan, and Blake Griffin of the Los Angeles Clippers. The players, with Shu’s makeup, were featured in various shots shooting baskets, dunking, and standing still, to promote the NBA.

“I feel easygoing and confident while doing makeup for celebrities, but male makeup could be tough. My application style is to guide the actor while coordinating the best makeup in a short time, before they lose patience and get less of a chance to bothered by the makeup,” Shu described.

Doing the makeup for each of the players was a very different technical experience for Shu. Chris Paul had a more sensitive skin type. To overcome any issue that would come up from this, Shu prepared medical level cosmetics and used a cotton pad. She applied a layer of anti-sensitive isolation cream before doing his makeup, and then evened out his skin tone safely and easily.

“Everything I put on the players had to be extra safe makeup, because on sport players, you have to prevent from any allergies or any other interferences that can impact their upcoming NBA game,” she said.

While working on Blake Griffin, whose skin was slightly drier, Shu knew to apply lots of toner before starting his makeup process. She then applied skin care products to hydrate, and gave him a more matte looking appearance with his wheat skin tone. She shaped his face using darker foundation, and then used light translucent powder to finish it.

While doing DeAndre Jordan, she felt extremely at ease despite his reputation as one of the best basketball players out there. She has lots of experience doing makeup for darker skin colors, which gave her the confidence to smoothly finish his makeup.

“They are not only amazing sport players but also have extremely professional work ethic,” said Shu. “DeAndre Jordan has an energetic and humorous personality, making him very easy to work with. For one shot, the production only had three chances to shoot his movement of a dunk, and aim to shoot and find facial expressions. This was a big challenge that Jordan seemed to do flawlessly, by being professional but also acting before the camera to achieve advertisement effects.”

As a makeup artist, she had to constantly work between shots to ensure the player’s real sweat did not ruin their makeup, and the fake sweat stayed on their face. There was also a time crunch on the shoot, as they were doing it in the LA Clippers Training Center. This was no problem for the makeup artist, as working with time constraints was nothing new to her.

“I kept a high efficiency in my work, doing everything I could to save time. Already being skilled in high speed makeup application, it helped me solve the problem of lacking time,” said Shu.

Her speed and talent thoroughly impressed all those she worked with, including Lin Wang, who was working with Shu on the NBA Official Propaganda shoot was the head of the art department.

“Shu is sufficient while working in high speed and still producing quality makeup application. She has an awareness for detailing, and knew to use highly safe makeup cosmetics on the professional athletes for this shoot, which is important to protect them from getting any skin irritations that could impact their game,” said Wang.

Shu’s bilingual background and flexible working style was invaluable to the process of working with both the NBA and Tencent. She values the diversified environment of working with both Western and Chinese teams. But it what truly made the experience was working with athletes, a new experience for her.

“NBA all-stars had been followed and loved by generations of Chinese fans, especially ones like Chris Paul, DeAndre Jordan, and Blake Griffin who are unreachable to them. I’m honored to be the first Chinese makeup artist for NBA players. It’s a great opportunity to get involved in,” she concluded.

Esi Conway brings her line producing talent to Britain’s Next Top Model

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Line producer Esi Conway

Esi Conway’s natural instincts are what make her such a gifted line producer and production manager. Her innate talent for pulling people together combined with her outstanding organizational skills have earned her a spot as one of the best. She has worked for many of the world’s best television stations and some of the most recognizable shows, and throughout it all, she is doing what she loves.

One of the highlights of Conway’s career was working as a Production Manager for Britain’s Next Top Model. The mega successful television show, based off America’s Next Top Model, gave the line producer the chance to be both a fan and a large contributor to the show’s success. Having already been familiar with the Top Model brand because of the American format, she jumped at the opportunity to work for the British version.

“It was a great opportunity to get a diverse range of experience working with leading figures in fashion, acting, and the arts. The fast-paced nature of reality television meant that I would be kept on my toes, with story lines moving and impacting the brief of the show on a day-to-day basis,” she said.

Conway worked on the series for its first nine series, and is largely responsible for making the show what it is today. After the first season, she was given the chance to work primarily on the show’s foreign shoots, allowing her to travel ahead of the production team, and immersing herself in the country of her choice while negotiating deals with local talent.

“No two days were ever the same, from setting up a make shift production office in the middle of the Moroccan desert to working with Jimmy Choo to come up with challenges for the contestants in Malaysia,” she said.

It was an executive producer of the show that Conway had previously worked with that recommended her for the position on the show. He knew from first-hand experience that she was a skillful line producer, with experience in negotiating deals with brands and thriving in a fast-paced environment, and would be a great fit on the show. From there, all those that worked with her on Britain’s Next Top Model were instantly impressed. Robert Pearson, currently a senior producer for the hit show Real Housewives of New York, worked with Conway in Argentina on the show. Together, they went ahead of the team to work out challenges for the contributor, and meet with contractors. He describes working with the line producer as a pleasure.

“Esi is a level-headed problem solver and an excellent people manager.  She is a dedicated team member who is able to motivate others. Her can-do attitude is an asset as well as her commitment to any project,” said Pearson.

Conway agrees that working with Pearson was a great experience, and the relationships she gained from working on the show was part of what made it invaluable. She also thoroughly enjoyed the opportunities the show gave her to work with local designers and creative talents, and gave them the chance to showcase their capabilities on a show watched by millions.

“I love the varied nature of the show, knowing that each day would come with a new set of challenges and problems to solve. I loved working with people in different countries across the globe to pull together to make a great show. I also enjoyed seeing the ideas and concepts come together seeing the contributors getting excited by the challenges the team had thought up or about receiving one the prizes that I had negotiated,” she concluded.

From her work with BBC, MTV, Animal Planet, Investigation Discovery, and many more, there is no doubt to both audiences and colleagues as to why Esi Conway is internationally recognized as an extraordinary Line producer/ Production Manager. Those first nine seasons of Britain’s Next Top Model were just the beginning, and now, years later, the world is not only appreciative, but also thankful for her talent.

Designer and animator Cynthia Larenas is happy to do what she loves every day

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Animator and Designer Cynthia Larenas

Now that Cynthia Larenas is an internationally successful designer and animator, she looks back at her childhood and sees the signs that she was meant to do what she is now doing. She always had a passion for art, creating her own greeting cards and food packaging at a young age. She would design logos for her imaginary companies and hassle her mother to get her craft materials. It took her until her early twenties to fully realize creating was a part of her, but once she did, she never looked back.

Now, Larenas has worked with some of the world’s largest companies and helped define smaller businesses. She has created artwork and user interfaces for eBay and Citi, as well as boutique, socially conscious start-ups. As an animator, she has worked with Old Spice and Jack Daniels, and as a designer she has produced content for Ray-Ban and Dyson. There is no limit to what she can do.

“I create beautiful, engaging, and bold visual pieces both in static and animated formats. As a designer, I create solutions for clients that not only look visually stimulating but serve a function as well,” said Larenas.

In addition to working for companies like Electric Studios and Nectar + Co, Larenas has had her own independent practice for over four years. With her own company, she has been able to help other businesses build their brand, and has largely contributed to the success of many.

As Lead Animator for the video Elevate that was part of an immersive installation piece shown at the Vivid 2014 Festival and Sydney’s Ambush Gallery, Larenas’ talent was evident to all that got to experience the film. The piece draws upon the idea of elevating to a higher level of consciousness through a dream-like, rain cleansing, hypnotic experience. For the Ambush Gallery exhibition, this video was projected onto the ceiling under a staircase further adding to the idea of ‘rising’ or ‘elevating’. The viewers sat underneath the screen on bean bags and listened to binaural soothing beats as they watched various elements from the video coming down towards them. The final scene of the video shows rain falling down on the viewer as a symbol for a cleansing and renewal. This video was adapted and modified to be a projection mapping piece shown as part of the Vivid Festival. Vivid Festival features many of the world’s most important creative industry forums and has over 2.3 million visitors each year.

With her independent practice, she was also the designer and animator for Local Measure, a Sydney start-up with clients such as Qantas, Virgin, Village Roadshow and Hard Rock Hotel. In her position as Lead Designer for Local Measure, Larenas was responsible for all creative output for the brand including branding, product development, UX design, interface design, marketing material, website design, video direction and animation.

“I had lots of fun working at Local Measure and was so thankful that I got to use my variety of skills whilst I was there,” said Larenas.

Larenas first became involved with Local Measure when she was working at a Sydney start-up called Roamz. Having analyzed the market, the leadership team decided to take their findings from the Roamz app and apply it to a more unique and targeted market. The Roamz app then became Local Measure, a social analytics platform.

“When I first made the transition to work on Local Measure, the product did not even have a name yet,” she said. “It was an exciting time because I had the freedom to apply my wide range of skills to a multitude of creative outputs. I was really able to grow and feel like I was playing an integral part in building up the business.”

While working on Local Measure, Larenas worked alongside Aylin Ahmet. Ahmet says Larenas played a pivotal role in the successful pivot from consumer app Roamz into the B2B world, and overcame all expectations when she was tasked to design the brand, styling and product experience of Local Measure.

“Cynthia is a gem to work with. She possesses a unique blend of energy, creativity and discipline that exudes quality work in a consistent way. Cynthia is driven to make a positive difference for causes that she is passionate about. Her vast skill set beyond product design into animation, cinematics and photography makes her a truly unique, multi-faceted, talented and capable creative,” said Ahmet.

Another highlight for Larenas was working with Vince Frost as both an animator and designer, the founder and Executive Creative Director of Frost* Collective, in Sydney. She was first introduced to Frost through the Happy Billboard Project. The Happy Billboard Project is an initiative by Adelaide-based artist Sarah Connor. After taking to the streets with friends and holding up positive posters to passers-by, Connor noticed how much of a difference these simple posters made to the public. In 2014, Connor applied for a grant to take this concept to a large scale and put these messages in huge billboards around the most high-traffic areas in Sydney.

With this goal in mind, Connor approached Larenas to design these billboards. Larenas decided to create custom typography for these posters as she really wanted audiences to feel the human element behind the message. She provided Connor with two options; one colored by hand and one drawn on the computer. With the help of these posters, Connor won her $12,000 grant and made her dream a reality.

As part of the prize, Larenas was introduced to Vince Frost to serve as a design mentor for the campaign, and after seeing her portfolio, he invited her to work at his studio on a freelance basis. From there, she worked on projects such as City of Sydney, Dan Murphy’s and Green Square. In addition, while Frost was preparing for the promotion of his second book titled Design Your Life, he asked Larenas to do some visual effects and animation work for his promotional video for the book.

“Working with Vince Frost was an amazing experience because it gave me confidence to see myself as a great designer. Coming from such a respected and talented creative, who has been so highly successful is extremely humbling and rewarding,” said Larenas.

There is no doubt in anyone’s mind why Larenas is considered one of the best at what she does. Despite having such success, however, she remains humble. For the artist, it is just about doing what she loves every day.

“I really love this type of work because you get to see, experience and sometimes hold a tangible product at the end of a process. As a creator you’re incredibly lucky to have the opportunity to contribute to the environment around you,” she concluded. “I’m very thankful that I get to do what I love doing and that I took the plunge to follow what felt right.”

And those that see her work are very thankful too.

COMEDY GODS APPEASED, JORDAN ROTH MOVES FORWARD

Sometimes rules aren’t fair. For example, in the world of music it is commonly accepted that songwriters actively pursue performing but in comedy it is the presumption that writers never (or rarely) participate in live comedy. The truth is that most writers take part in performing in some manner. It’s virtually impossible in comedy to write successfully without having been on the front lines and getting that immediate feedback of what plays well with a crowd and what does not. Canadian writer Jordan Roth has long been a live performer who has channeled his experiences into his writing. In addition to performances on Jimmy Kimmel Live and The Late Late Show with Craig Ferguson, Jordan has been a highly recognizable part of the Chicago comedy community. Experience at theatres like iO (formerly the Improv Olympic), The Playground Theater, and The Annoyance, where he wrote and directed his show Live From a Studio Apartment It’s the Pathetic Loser Show, gave him the opportunity to develop his personal comedy perspective through performance, writing, and directing. While he has spent time in New York and LA, the romance of Chicago with its history of Second City and SNL alumni was the environment that allowed for Jordan’s discovery of his comic self without the omnipresence of the TV and movie industry. These days, major networks call on Roth for his talent. Taking his writing to new places, Roth has also become involved in the documentary film community with his own C-Rock as well as the documentary film anthology True New York. At heart, Jordan is a storyteller, whether it’s in front of the camera displaying his own ideas, writing them for others, or filming real life characters. Regardless of the method, he has a lot to say.

Anyone involved in comedy will tell you that it is a difficult road. The pull was undeniable for Roth. While the premise of “The Producers” might have been complex for most ten-year-olds, Jordan took to it immediately when his grandfather introduced him to it. Later it would be Conan O’Brien’s version of Late Night, Letterman, Seinfeld, Larry David, Woody Allen, and Mel Brooks who would inspire him. All of these unique voices carry a common thread of intelligence and humor tinged with absurdity, a trait also found in Roth’s style. The Chicago improv comedy scene enabled Jordan to channel his ideas into quick expression. Understanding what works and doing so quickly is a major asset to any writer and performer.

Comedy writer and actor Thomas Whittington experienced Roth’s talent up close and next to him onstage. Thomas comments, “Jordan is an ideal comedy writing partner because he can find the funny in pretty much anything. Many times I’ve watched him take a half-baked, ‘nothing’ premise and turn it into a sharp, surprising scene that makes me laugh hysterically. His sense of humor is a weird mix of cynicism and sweetness. He’s just a very gifted, very original voice. His ability to weave mistakes into the fabric of a show is amazing. So many times in improv, something unintentional happens; an actor misspeaks, or forgets something that had been established previously. If those things aren’t acknowledged by the performers, the audience starts to check out. Jordan not only acknowledges the mistakes, but he justifies them brilliantly, making his teammates look like they actually had this great idea all along. Performing with him, you feel taken care of in a way that’s rare.”

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After Chicago, Jordan spent a great deal of his time in Los Angeles and New York City. These hubs of the comedy scene gave him numerous opportunities to exhibit his talent and gain notoriety as both a performer and a writer. Shows like ABC’s Jimmy Kimmel Live and CBS’s Late Late Show with Craig Ferguson provided Roth with face time but may have appeared more glamorous to the viewer than to performer. Jordan recalls, “On Ferguson, I performed in a number of sketches in front of the audience. For some reason, Craig often had myself and Bridger (Winegar), who’s now a writer on Unbreakable Kimmy Schmidt, do bits where we were scantily clad. One time we were bees. We wore black speedos and the makeup people painted our torsos and arms in black and yellow stripes. After the show the body paint wouldn’t come off…It was bad. We were in the showers at CBS very late, long after the taping, trying to remove the paint from our bodies. I think eventually we just gave up and went home, still striped.” These late night talk show appearances gave Jordan the opportunity to be on camera as well as put his well-honed improv chops to good use. He explains, “There was a lot of movement to play around. At Kimmel, there wasn’t much time to prepare for a pre-taped bit. You’d find out about your casting in these kind of bits the day before or even the day of. It’s a mix of your own instincts and the director’s. Generally, a director will let you go and then they’ll give you direction and guidance from there.” Jen Spyra, who came up with Jordan in Chicago’s comedy scene and has written for The New Yorker, McSweeney’s, and The Wall Street Journal, declares, “As writer on The Late Show with Stephen Colbert, I’m lucky enough to work with some of the sharpest minds in comedy. I can confidently say that Jordan Roth still stands out as one of the most talented writers that I know. Jordan is that rare breed of writer; he’s as brilliantly funny as he is hardworking. Jordan’s original voice and dedication have separated him from the pack in every iteration of his career: from when we were starting out together doing improv and sketch in Chicago, to when we were graduate students in screenwriting at Northwestern and then working as post grads in LA. Jordan has always done exceptional work and everyone who gets to work with him turns into a superfan. I’ve always looked to his discipline with his writing as something to emulate. He’s the whole package.”

As with so many of his heroes, Jordan Roth is the somewhat cerebral, non pandering type of comedy writer and performer; somewhat self-conscious, emotional in his own way, and always in search of a unique perspective. Canada has given the world countless purveyors of comedy: writers, performers, producers. All of these creative types prove that there is something special that comes from our neighbors to the North. We are the recipients of the minds like Roth, the ones who can’t help but find a way to guide us into a laugh reveals as much about them as it does about us.

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Director Jan Pavlacky shines light on EB disease with powerful PSA

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Director Jan Pavlacky

It was when Jan Pavlacky was nineteen-years-old that he figured out his path in life. At that time, he did not know what exactly it would involve, but he knew he had to make films. He started off in the costume department, but when he got his first taste of directing, he knew without any doubt where his true passion was, and now he is an internationally recognized director.

Pavlacky has had an extremely successful career. He directed his film award-winning film BKA 49-77, worked alongside Hollywood’s biggest stars including Bruce Willis on the set of Hart’s War, Matt Damon on the set of Bourne Identity, and Luc Besson on the set of Joan of Arc with Milla Jovovich, and made commercials for worldwide brands such as Nike. He has worked with some of the world’s best production companies, including atSwim, which has an amazing international collective of producers, directors, and creatives from around the world.

“It’s a huge honor to be a part of atSwim,” said Pavlacky. “Working with creative people from different parts of the world broadened my own perspectives and I’ve learned to create work with more universal appeal.”

One of Pavlacky’s most notable projects with atSwim was a moving PSA commercial for the esteemed Debra company. The commercial was made to raise awareness for the company, which takes care of people with EB disease, an inherited connective tissue disease. The basic symptom of the disease is blistering all over the body surface, and also affects the mucous membranes, gastrointestinal tract, respiratory tract or excretory organs.

The commercial involved creating an annual calendar with 12 famous people from the Pavlacky’s native country of the Czech Republic, including artists, fashion designers, actors, singers, and scientists. During the commercial, projections were screened on the celebrities as they recited a poem by one of the EB patients. The footage of the celebrities was then projected on various materials and architectural elements, which created an abstract and inspiring vision that left a lasting impression on everyone involved.

“I loved that fact that I could use my knowledge or talent to create something of an moral value and contribute to the good of society. EB is incurable, and in many cases deadly, with very few medical resources and no known cure. Therefore, any attention and towards DEBRA, the organization taking care of EB patients, is important,” said Pavlacky.

While bringing attention to Debra, Pavlacky came up with the visual concept of creating light projections, which symbolized a second skin for the patients and evoked the situations and mixed feelings they go through as they battle the disease. This meant the shoot was very complicated, and called for an immense amount of preparation and technical aptitude. Before filming began, Pavlacky already had every shot planned to ensure the shoot was seamless for the entire crew and the famous celebrities. Pavlacky’s commitment and consistent planning ahead is appreciated by many of his counterparts in the industry.

 “Jan has all the marks of a legendary director, and his genius is present in all of the projects he has been a part of. When atSwim was called upon to prepare a PSA commercial, I knew Jan was the right man for the job. The project was a resounding success, raising great awareness for the Debra company thanks to Jan’s groundbreaking direction, which offered a clever visual dynamic to accompany the important message. Additionally, the commercial achieved very high media buzz which was so needed by Debra, as well as helped us to further demonstrate atSwim’s distinguished nature as a leading production company.  I can’t thank Jan enough for his great work,” said producer and founder of atSwim, Tomáš Krejčí. “Jan has proven himself time and time again to be a director of extraordinary ability made clear by his list of exceptional credits.  He is truly among the top tier of directors working, and continues to impress me with each project he takes on.”

Pavlacky describes the experience of working on the commercial as wonderful, but it came with its technical challenges. There were lots of projections that were re-recorded in-camera. This process was done several times, thus creating a multilayered image all in-camera without post. He also had to synchronize all the images with sound, requiring a large amount of time in the editing room. However, one of the biggest roadblocks came from getting the celebrities on set, as they were extremely busy. Despite all of this, the commercial ended up being a huge success.

“The collaboration was very interesting. The celebrities from the PSA came from different backgrounds, some of them were experienced being in front of the camera some were totally unused to. I liked the balance between the professional and the authentic,” concluded Pavlacky.

You can view Pavlacky’s work on the powerful PSA here.