The short romantic comedy film, “Flirt” from Canadian writer-producer Katie Micay has all the ingredients of a champion paradigm of filmmaking. Micay wrote the high concept script featuring an endearing protagonist who faces a relatable obstacle and features a strong character arc. There’s a torrent of comedy stemming from firsthand source material, strong supporting characters with palpable chemistry and on-location shooting captured with refined cinematography.

The story follows Taylor (Kelsey Impicciche), a quirky college senior who lacks in the oft-tricky art of flirting and is on a quest to land the hottest guy in school as her date to her final sorority formal.

“Flirt” is a romantic comedy about a girl who is very lovable, but hopeless with guys,” Micay said. “Ultimately, she is focused on things that aren’t important and needs to learn to find someone who appreciates her for who she is.”

Impicciche, who has acted in the films, “Suicide Note,” “The Toy Soldiers” and “The Mastery,” said, “I loved the idea of the project and of this character who can’t flirt and ended up in many awkward situations. I loved the idea that this character really needed a date to a dance. I’ve honestly had this problem many times.”

The film co-stars Lexi Giovagnoli as Jenna, Taylor’s sorority sister and best friend. Playing Taylor’s love interests are Tyler Mauro as Liam and Shane R. Kennedy as Brad. “Flirt” was filmed on location at Loyola Marymount University (LMU) in Los Angeles and went on to be an Official Selection at the Reality Bytes Film Festival in 2013.

Micay is known for her writing and producing of “Limited Engagement,” a comedy short that won an Award of Merit at the Women’s Independent Film Festival and was an Official Selection at the Los Angeles Women’s International Film Festival.

“Flirt” came on the heels of Micay’s “My So Called Family,” a darker, quirky dramedy she wrote and produced in 2013. “I was ready to just make something different,” she said. “I got to use a lot of wit and dry humor and I hadn’t done that before. My friends and I are hopeless at flirting and it was something we always joked about! After seeing “Easy A,” I was inspired to try writing “Flirt.”

The premise was one where art imitated life. Micay is a member of LMU’s Tri Delta Sorority. Her inception into sorority life was an unexpected one and an experience that would later lay the framework for filmmaking inspiration.

“I came into college with a very sour idea of Greek life,” Micay said. “But when my friend convinced me to try it, it turned out to be the best decision of my college life. I still live with my sorority twin!”

In the case of sorority formals, it’s the girls who find dates and ask out guys. “It was definitely stressful for my friends and I,” Micay said.

The fabric of the leading character, Taylor, was also derivative, on a certain level. “I’m not as expressive or over-the-top as Taylor can be, but she stemmed from me. When we auditioned Kelsey, she really took to the character right away. Through rehearsals, we built the character up to be what you see on the screen.”

Said Impicciche, “Katie had a solid grip on what she wanted, and was very helpful with guiding me towards her vision, while still allowing me a lot of creative freedom. There was a lot of physical comedy she wrote for the character, which was incredibly fun to do.”

The relationship between characters Taylor and Jenna was based on one of Micay’s friendships, “one where you are essentially sisters,” she noted.

“For me, the characters made the story,” Impicciche said. “As soon as I describe them, other girls immediately can identify people in their own lives that relate to these characters. They’re very real.”

From a producer’s standpoint, Micay was charged the task of navigating the project among its multiple on-campus locations including a dormitory and a working lab classroom that required a filming permit with the needed safety protocol.

 

“When shooting on a college campus, you have to go by their rules so when they will let you shoot really dictates a lot. We also shot outside with a dolly track during school hours so that completely killed our audio,” said Micay. “We went back and used ADR in post. During the shoot, I relied heavily on Alyssa Brocato, my cinematographer. We planned as much as possible ahead of time because we knew timing would be tough. On the day it was about getting everything we needed.”

Micay’s diligent producing paid dividends and led to the film becoming a success. “Katie ran a really professional and fun set. Everything ran very smoothly,” Impicciche said. “I was really impressed with how she organized everyone and how she kept everyone on track and doing their best work. She was a joy to work with.”

Most recently, Micay wrote and produced “The Firefly Girls” that starred the award-winning Savannah Paige Rae of “Parenthood” and “Date Night” fame. “The Firefly Girls” screened this year at the Sonoma International Film Festival and the Equinox Women’s Film Festival.

For more information, visit: http://www.imdb.com/name/nm5084812/?ref_=fn_al_nm_1

Watch “Flirt” here: https://vimeo.com/81416130

Follow Katie on Vimeo: https://vimeo.com/katiemicay