Category Archives: International Creative Talents

Cinematographer Ernesto Pletsch is True Storyteller for Award-Winning Film “Akirah”

AKIRAH, 2015. Dhruv Lapsia (1stAC), Derrick Cruz (director), me and Andrés Hernandez (gaffer)
Ernesto Pletsch with Dhruv Lapsia, Derrick Cruz, and Andres Hernandez

Despite always having a deep passion for art, photography, and film, Ernesto Pletsch was hesitant to follow his dream. Growing up in Porto Alegre, Brazil, there is no film industry, and not many people believe filmmaking is a sustainable career choice. However, Pletsch was determined, and refused to give up on what would make him truly happy. Audiences are thankful for this perseverance, as now he is an internationally successful cinematographer.

Pletsch sees cinematography for what it is, a true and important form of art. He is a visual storyteller, giving a voice to people that may not have had one without him. While working on the film Akirah, the voice was more metaphoric, as there was no dialogue or speaking parts. The storytelling was completely dependent on the lens of Pletsch’s camera, and he was completely up for the task.

“I liked shooting this project because I put all I had into it. Derrick, the director, trusted me and gave me freedom to try something unusual. As the film is purely visual, we had a lot to experiment with. There was lots of camera movements and dramatic lighting. I think Akirah is a cinematography guided film, so that’s why I was intrigued to work on it,” said Pletsch.

Pletsch was extremely vital to the success of the film as the director of photography, and after premiering at Warner Brothers Studios in Burbank in September of 2015, it went on to have success at international film festivals. It was an Official Selection for the Hollywood International Moving Pictures Film Festival in February 2016, where it won Best Student Short Drama, as well as the Gold Award Student Film at the International Independent Film Festival.

“It feels gratifying to have the film be so successful and recognized at these festivals. When directors, producers, actors or any other people who watched Akirah come up to me to congratulate, you feel gratified because you played an important piece in the success of it. And it’s only when each piece gets together that we can make something great,” said Pletsch.

Akirah shows the struggle of young gangs in a disturbed environment. It is a film about violence, an exploration of the psychological motivations of violence and the consequences that come with growing up in a culture of it. The film deals with our society structure and the people without a chance.

“Whoever is grown in this scenario is faded to the consequences of this culture. The culture of violence. My work was to take in consideration of this environment and try to translate this idea to spread this subject to a broader public,” said Pletsch.

To try to tell this story, Pletsch chose a specific style of cinematography, similar to that of David Fincher and Fight Club for look, colors and framing, and Akira Kurosawa in terms of the blocking of the actors and movement of camera. This approach was appreciated by director Derrick Cruz.

“Working with Ernesto has been one of the most seamless and easygoing partnerships of my career. His outstanding work lighting and composing shots speaks for itself. And I contribute his excellent craftsmanship and skill as the key factor in creating the quality and professional aesthetics of my films and TV show. But above all, what has kept me going back to Ernesto with my projects and films is his excellent on set demeanor, fearlessness and professionalism,” said Cruz. “Ernesto is great at what he does because of his passion and commitment to it. Watching him grow throughout our time together at school and now in our professional careers has been terrific. He is great at what he does because it is clear to me that every day he strives to get better and be better. And because of his dedication and love for photography and film he has continued to do so. I look forward to our continued partnership.”

It was Cruz who initially invited Pletsch to work on his film. He saw a bit of Pletsch’s work and knew he had the talent and skill to take the project to the level it needed to be. After discussing the project in detail, Pletsch was won over, and was eager to start working. Arriving to set, he knew no one, and now, two years later, the crew have made many films together with no plans of stopping.

“At first, filming Akirah was challenging. Being a film without any words, it was a big step to me in the pursuit of being a cinematographer. I was anxious. At the end of the shoot I was very pleased with the results. My crew was great, composed by talented people. Overall, it was a good stress. I was a little nervous by the responsibility put upon me, but it’s a natural process. We all have to pass through that at some point, and I did it,” Pletsch concluded.

Mike Goral’s narration truly takes viewers “Beyond the Hunt” on hit television show

Throughout his esteemed career, Mike Goral has become one of the voices of a generation. The voice actor started out as just a teenager, and his passion and commitment has led to him working with dozens of high profile networks in both his home country of Canada, and the United States. He has everything from television shows, documentaries, commercials, instructional videos, radio, and more. He is extremely versatile, and his voice is truly captivating; millions of people know this to be true.

Those watching Beyond the Hunt on The Outdoor channel have heard Goral’s compelling narration as he helped tell the story of husband and wife hunting duo Rick and Julie Kreuter on their outdoor adventures. Having heard Goral’s voice coming from their television speakers, the Kreauters reached out to Goral to be a part of the show. It was his first reality series, and it was a memorable experience for the seasoned voice actor.

“I thought this was an interesting story. I grew up in the city, and the people in this series were outdoorsy types. So, instantly, I was immersed in that culture. It was fascinating. It made me feel like I lived a real sheltered existence. They would go out into the wilderness to shoot footage for weeks. I had never met anyone who would go out into the wild for that long. I honestly don’t think I would do well in the elements for that length of time,” Goral joked.

The opportunity to work on something completely different than anything he had done before was enticing to Goral, so he immediately agreed to working on the show. Despite often just working alone in a sound booth, Goral had the opportunity to chat with Rick and Julie over the phone and through email prior to working on the show. Creating that familiarity helped to tell their story.

“There were some emotional twists and turns. Sometimes, the animal hunted would get away, and there would be times of disappointment among the cast. It was important for me to convey the tone of each scene carefully. The times, they would wait around for an animal that would never show up. It was a true game of cat and mouse,” said Goral.

The Kreuters act as producers on the show, as well as producer Jason Miller, who also scripted Goral’s lines. Miller has been producing television shows for the past 18 years, and says there is always a challenge when it comes to finding the perfect Voice-Over talent to fit a specific sound to put that perfect touch on a project.

“I was lucky to find Mike to be the Voice-Over talent for Beyond the Hunt with Rick and Julie Krueter. His voice talent, inflection, and professionalism to create the ‘perfect read’ always goes above and beyond awesome,” said Miller. “Over the years, working with Mike Goral has been a pleasure. Mike is just that professional that not only works to get the read done right, but, I’ve seen him be extremely flexible to get projects done after-hours and on weekends to help meet deadlines. Without a doubt, Mike Goral has just been awesome to work with.

He is an extremely talented voice-over artist. He has a talent for multiple sounds, inflections, and personalities to fit any project. It’s always a pleasure of mine to work with Mike.”

Goral agrees that working with Miller was a great experience, saying that his creativity added to the script. He once had Goral record the video of himself doing the voiceover session, and then used the video to actually feature him in the show. This was the first time Goral, as a voice actor, had ever made an on-camera appearance doing voice narration for a series.

“It was a lot of fun, and Jason came up with the concept on the fly. He is probably one of the friendliest producers I’ve ever worked with. We hit it off instantly. Jason was an amazing writer, so his scripts made my job such a pleasure. Really love telling great stories, and a great story starts with great writing. This was one of Jason’s many talents. He had so many creative ideas,” said Goral.

Goral’s voice was an additional character on Beyond the Hunt that viewers looked forward to hearing every week. There was no better choice as narrator, and Goral’s passion for what he does and eagerness to still learn despite his valued reputation and established career are what make him one of the best.

“I learned that it takes a lot of resilience to be out in the wild for weeks at a time. Seeing the challenges through the eyes of the cast, while recorded the narration rom my comfortable studio was very eye-opening for me. I was exposed to a culture and lifestyle totally different from my own. It was so interesting, and a lot of fun to be a part of. Nothing beats a great story to tell, and this, once again was my privilege as the in-show narrator,” Goral concluded.

DAHOV AND JEREMIH BRING MUSIC FANS TOGETHER

 

The Arts are often the key to a universal experience and language among all people of the planet. While the accent of different paintings, cinema, and music may reveal their point of origin, the ability of these mediums to convey emotion and a connection with others is often beyond the words and language they might contain. It has often been said that the work of an artist is that of bringing all peoples together by conveying the emotions we all share, regardless of our background. As technology brings the world closer, the assimilation of different cultures and their artistic contributions is clearly evident and results in a decrease of noticing the differences and an increase in the appreciation of what these differences offer to the collective global experience. The Canadian percussionist/drummer/entertainer knowns simply as Dahov performed at a concert with American artist Jeremih (Jeremih Felton) exciting the crowd at the Olympia Theatre in Montreal. Jeremih is a Chicago native whose multiple high charting hits like “Birthday Sex” and “All About You” broke into the top five on the Billboard charts. His legions of fans are based in the R&B/Hip Hop world while Dahov is a solo artist known for House, EDM, and various other musical forms with which he infuses Latin and Middle Eastern rhythmic ideas. While both artists share a love of percussion from their early teens, each of them has cultivated and evolved into their own style and brand of musical entertainment. Their performance together at the Olympia Theater shows how these artists brought their fan bases together for a night of thrilling entertainment, proving that we can appreciate the differences we have while recognizing a common thread.

For his appearance in Montreal, Jeremih and his management were seeking out a Canadian artist who would both be familiar to the crowd as well as be exciting enough to create a feverish tone for the concert. Patrick Farah (owner of Sky Entertainz) was consulted and he immediately suggested Dahov. Patrick and Dahov have worked together on numerous large scale entertainment events in Canada. Farah declares, “Dahov’s unique style and looks are definitely a selling point. With such passion in what he does, he sets the bar at a complete different level from others in this business! He is also such a wonderful person and he reflects his personality in his work ethic. He is the type of musician and entertainer who creates a special bond with his audience. Rather than setting himself above the audience, Dahov has an amazing ability to pull everyone in and making them feel as if they are in an intimate party, relaxed and able to have fun.”

STUDIO11 taken by ARA SASSOUNIAN (well known artistphotographer)

(Photo courtesy of Ara Sassounian)

This event featuring Jeremih and Dahov is a template for how different artists can create an experience for an audience that is eclectic and yet relative. While Jeremih is a singer/rapper, Dahov is a percussionist who does not sing. Both artists perform with DJ’s and/or tracks and, at least in this situation, both had dancers joining them onstage. Very similar production styles but very different content. Perhaps the most amazing aspect of Dahov’s ability is that he is able to entertain the audience by playing a hand percussion instrument know as a Darbuka. This middle eastern “goblet drum” is the core and essence of his one-man band (supplemented by tracks). It is truly amazing to see how this talented artist can drive a crowd (in this case, the 700-member audience that packed out the Olympia) to a literal feverish pitch. His technique and musicality is mesmerizing while his ability to hold the crowd in the palm of his hand and create the excitement equal to any outdoor EDM festival is…well, jaw dropping. The synergy between the artists’ performance was a great success but was not necessarily intuitive. At a meeting prior to the performance that night, Jeremih and Dahov discussed how to approach the differences in their musical styles in order to insure a cohesive quality for the crowd. While much of Jermih’s music is more relaxed in tempo (sometimes even romantic), Dahov is known for his upbeat party vibe style. Dahov explains his approach to manifesting the appropriate vibe for the evening, “We wanted to do something different than the usual upbeat show, so I used Arabic oriental techniques. This style usually calls for you to play for belly dancers and, even though there are faster beats, we performed the slower beats using the derbake percussion because it allows for very intricate and interesting rhythmic ideas. It was a perfect match to afterwards fade with Jeremih’s first song.” Dahov readily admits that, just as the crowd was exposed to different musical influences at this performance, the percussionist/entertainer himself also gained an even greater appreciation for his fellow entertainer. He notes, “Jeremih is truly an amazing talent. It’s always educational for me to see how another artist relates to the crowd, how they design the rhythm of their show, and how the crowd reacts to what they do. Anyone who has seen Jeremih perform has seen the evidence first hand of how great he is. I knew his music but seeing him live gives me a deeper understanding of his talent. I like Hip Hop and Rap but I am more into a club house, EDM, Latin kind of music. I love the feel of the beat, the melodies, especially when I perform to these kinds of music it feels like I am actually inside the music…producing it! I like Bachata, in particular Romeo Santos. Bachata is such a relaxing type of music. I enjoy listening to it whenever and wherever. It makes me feel like I’m somewhere down south sitting on the beach and watching the ocean! Another type of Latin music that I like is reggaetón. Reggaetón is all about the party; the positive mood and tropical paradise! EDM and house artists like Calvin Harris and Tiesto are my favorites. I have seen them both perform in Las Vegas and their music is on another level! Their collaborations with other artists are perfect! The melodies and sound samples they integrate enter your ears and gets your emotions jumping. I’m hoping to come to the US and pursue my own version of the path that these artists have forged. I have proven to myself and the people of Canada that a drummer can perform by himself and command the attention of sold out crowds. Performing and communicating with American artists like Jeremih has only made my desire to become a part of the great American music and entertainment industry even more attractive…and seem more possible.”

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CLOAKED IN CONTRADICTION WITH JANE JOHNSTON

As time passes, the natural evolution of things can bring previously separated entities into close proximity and result in direct interaction. For example, in the past television was often looked upon as the less able and qualified sibling of feature films. Modern technology (streaming services, downloads, etc.) has brought about a modern golden age of TV. The shows available from the deluge of networks has given birth to productions that rival and sometimes exceed those of the silver screen. The ever increasing visibility of Hollywood A-listers on TV proves that these individuals recognize the quality of work being presented on the small screen these days. While not as obvious to the viewers, the talented men and women behind the screens are also found vacillating between feature film and television productions. Producers, directors, cinematographers, and others have embraced both mediums with respect to their quality work.  Costume designer Jane Johnston is one such respected professional. With a long list of film credits that includes: The Ghost and The Whale, Mission Impossible II, Last Cab To Darwin, and Macbeth (for which she won and AFI Award for Best Costume Design), Johnston has been vetted many times over. Like the marquee names she has worked with on feature films, Jane has lent her talents to a number of TV films as well. Whether adding to the authenticity and emotion of the story or assisting the actors to play against type and find the essence of their character, Johnston’s thumbprint is always there in every production.

Jane signed on as costume designer for 2015’s “A Deadly Adoption” without any information about the cast; she simply wanted to work with Emmy award-winning director and producer Rachel Lee Goldenberg. Having worked with Rachel before, she was certain only the most talented would be involved. “A Deadly Adoption” would afford Johnston the opportunity to work with two of Hollywood’s biggest names, Will Ferrell and Kristen Wiig. In contrast to what one would presume, the film is a drama. With the two leads playing against type and public expectation, Jane would need to create a look for both of them that trepidatiously went down the path of seriousness. Always approaching the character first rather than the actor, Jane notes, “I just needed to get my head into the character and not think about the actors comedic past. I dressed them as if it were any two actors playing these roles. Both of them were so great to work with. They took their roles and their jobs seriously so it was the same approach I’ve had on other films. In this case the characters that were being played by Will Ferrell and Kristin Wiig were reasonably conservative and as they were playing it ‘straight’, there wasn’t meant to be anything that alluded to the humor they are known for. This also helped to contrast to the latter part of the film where things start to go awry and the craziness begins.”

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Johnston’s process is to read the script (often multiple times) to discover who the character truly is…in much the same manner as the actors approach it. Preparing looks for the characters based on her own interpretation and conversations with the director, producer, and cinematographer, Jane finds that the fitting process with the actors often aids them in connecting to and discovering the characters. Many subtleties are taken into consideration. Jane explains, “Robert Benson (played by Ferrell) is a conservative man and it seemed to me that he came from the Midwest. He had been through some challenging times in his life and was ‘back on track’. I dressed him in classic clothing such as chinos and long sleeve button through shirts. His look didn’t change much until the later part of the film but it always remained true to his character. I think it was important to have the character look ‘straight’ particularly as it was being played by Will Ferrell and his fans will automatically have projected humor onto him. Kristen Wiig’s [role as] Sarah Benson was a little more ‘quirky’. She ran a stall at the markets and sold fresh breads and produce so I wanted her look to have that quality about it. She was also a busy mother and wife. I dressed Kristen in a few pairs of overalls and t-shirts and sneakers. She still looked cute but in a practical way. Again her look didn’t change much so it was a matter of giving the character depth and having them look believable.” Much like a game of ‘spot the difference’ anything that did not perfectly match the lifestyle and feel of these characters would take viewers immediately out of the scene and remind them that they were watching two of comedy’s biggest stars. This all meant that Johnston’s choices were highly important and ever so slight in their leanings. The film’s director, Goldenberg, proclaims, “Since both Mr. Ferrell and Ms. Wiig are arguably two of the biggest actors to star in a Marvista film, it was absolutely necessary that we have only the most talented and skilled costumer such as Jane on set. Needless to say, Jane was absolutely crucial to Marvista Entertainment as evidenced by the way that she perfectly captured the company’s brand of their films’ multi-dimensional but relatable characters. Through her impeccable costume design prowess, she became one of Marvista’s go-to department heads.”

Johnston was also brought aboard by Goldenberg for Marvista’s “Escape from Polygamy.” While this production may not have had all the instantly recognizable names of “A Deadly Adoption” the performances and the look of it resulted in overwhelming ratings. “Escape From Polygamy” was rated first in its premiere, which brought Marvista to global renown. As a result, Marvista garnered outstanding profit and saw an increase in revenue. This is the story of two young people in love who persevere in a romance in the midst of their Mormon community. The challenge for Jane was to create a look for the characters that was set in a modern polygamous compound. Sharon Bordas, EVP (Production & Development) of Marvista remarks, “I was so impressed with Jane’s professional and creative presence on set. She is resourceful and inventive. She possesses and exhibits the qualities that Marvista looks for in a costume designer: an artistic eye and the ability to find intelligent solutions, especially when working with a limited budget.”

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Utilizing high collared conservative blouses and overalls and then offsetting them with slim fitting/modern clothes and even Chuck Taylor shoes, Jane blended the traditional and contemporary to inject the struggle of the characters and their actions. When asked about the incredible ratings response to “Escape from Polygamy” and her work on this production, she reveals, “It’s definitely has a self-esteem boost to it for sure! I was very proud of my work and I received some fantastic feedback and acknowledgement from many of the actors, the producer Sharon Bordas and Rachel the director. It was my privilege to take care of the actors and their characters and to fulfill my role as costume designer.”

THE LONG JOURNEY OF TSURIA DIAZ BEGAN WITH ONE SINGLE PLAY

There are so many possible means of gaining notoriety these days. All too often there are short cuts to getting attention for your work or talent. Like a match that ignites quickly and burns out just as fast, the individuals who take this approach rarely experience an enduring career. A firm foundation provides for several levels of building. Actress Tsuria Diaz subscribes completely to this premise. Diaz has a long list of television productions to her famed career in Mexico (Rosa Diamante, Como Dice el Dicho, El Octavo Mandiamento, Me Mueves, etc.), which would not have been possible without her training in theater acting. While television and theater have distinct differences, the pressure and immediate nature of the later instills a confidence in actors from which TV and film productions benefit. One of Ms. Diaz’s most noted and acclaimed live performance roles is that of Marimar in the play Perras. The tale is as malevolent as any great Shakespearean tragedy but set in the world of an all girl’s school. Via her character, Tsuria is given the opportunity to play someone in a difficult situation that could happen in any time period but with a very present day woman’s mindset. The range with which Marimar could be presented is wide; critics, the play’s director, and her costar all agree that Diaz presented her character as both vulnerable and tough…portraying a young woman who was at times both endearing and off-putting. This was all part of the actress’s grand design to prepare for any production that would come her way…as a true professional.

Perras (Spanish for “bitches”) is the story of two young women who are expelled from their “nice” all girl school. The vastly different economic and social backgrounds of students at this school is a microcosm for overall society. The two main characters, Sofia and Marimar, are best friends. What Sofia doesn´t know is that Marimar is pregnant and the baby’s father is actually Sofia’s father. Desperate, Marimar performs an abortion by herself. Unaware of the potential risk of doing this, she pays with her own life. Perras presents the idea of unintentional betrayal by those closest to you. While searching for comfort from a society that has treated one with malice, we can sometimes make decisions that steer us towards even greater harm… and to those we care about. The subject matter of Perras might be difficult to watch but the convincing and heartfelt performances of Diaz and Jimena Sanchez (Mairmar’s best friend Sofia in Perras) is transfixing. To communicate such a dire situation in a way that connects with the audience and endears them to tough characters takes great talent and subtlety. Jimena professes, “Tsuria and I spent so much time preparing the most complicated scenes of the play but each time was as if it was the first time. She has an impressive ability to seem honest and spontaneous every single time. It’s very easy for an actor to simply learn one way that works and always deliver lines in this manner but Tsuria is always searching for something that is in the moment. When you work with her, you pay attention because just like the audience, you want to see how she is going to perform each time. Her professional way is simple, she enjoys the entire process. What for I really admire about her is how she always kept a good vibe and positive energy, even in stressful situations. In live theater there are no retakes, you must perform and persevere. When you learn to do that with such artistry, as Tsuria does, I’d have to imagine that acting on a set which gives you the opportunity to do several takes with different approaches…it gives her even more chances to impress those she works with as she did during our time together.” The bond between the two lead characters and actresses was palpable during the performances of Perras. Cultivated in over a year of work, the cast often rehearsed without any props to focus solely on the emotional content and interaction of the characters. The direction that Guillermo Rios instilled in her is something which Diaz credits to this day for her professional work on stage and TV. She notes, “Guillermo was rough on us at times to be honest but he helped me to learn and understand how to own the truth onstage. He never allowed us to ‘lie’ and this is the foundation of my acting skills. I feel very thankful to him, even though it was a hard at rehearsals. It’s as if he built this chip in my head; this inner voice that in every single audition, project, or class I’m taking tells me, ‘Slow down and see the world as she (the character) would see it.’ That fact alone was well worth all of the hard work.”

There’s not a lot that Tsuria Diaz has in common with her character Marimar but…it is acting. A fifteen-year old pregnant teenage girl who unwittingly kills herself and conceals the reasons from her best friend is a dark persona to inhabit. Diaz finds it necessary to leave the character’s emotional journey on the stage and not carry it into her everyday life. While onstage she is clear about her process stating, “The scene where Marimar explains how she did the abortion by herself and the last scene in which she is seated and singing the national anthem (because she used to sing it happy and proud but now she is dead) are particularly difficult emotionally. You literally breathe through the pain, guilt, and fear in these scenes. This is why I love acting, because you understand human nature. Without judging, just deep empathy for another human being is what you feel. Marimar died because the son she was expecting was from her best friend’s dad. She inserted a hook inside her thinking it would work, but it was despair and guilt that drove her to death. Acting allows me to inhabit the lives of these characters and learn from them. In honesty, it makes me better as a person.” An avid lover of dogs (she has rescued seven) gives a glimpse into the warmth that is underneath the surface of Tsuria Diaz in every role. Even her darker characters have an endearing vibe about them. She concedes that it is essential to every role to find that tenderness stating, “I want to achieve the best version of me as a woman, I can possibly be. To be honest, the best way of living my role as a successful actress would be helping as much as possible, indirectly or in a direct way. I have met many successful actors and business men and they all have something in common more than fame or money, they are humble. It’s a trait that is important to me. I want to achieve real empathy.

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I want to touch someone’s heart and move love or hate, hope or fear, but I always want to move them. It has to be sincere though; I hate when someone is fake, I want to keep it real, in my personal life and as my characters.”

 

 

 

 

 

 

Shu Zhang is first ever Chinese makeup artist to work on NBA players

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Shu Zhang with DeAndre Jordan

As a makeup artist, Shu Zhang has done it all. Her time both working and volunteering around the globe doing what she does has earned her a reputation as one of the best, and that is why she works with the best. From doing the makeup for actresses attending the Academy Awards, to perfecting the image of some of the world’s best athletes, Shu has had international success.

While working with the Chinese media company Tencent, Shu had the chance to work with not only her idols, but those of her native country. The NBA has been loved and followed by generations of fans in China, and Shu was the first ever Chinese makeup artist to do the makeup for their players. Tencent had recently began the NBA network exclusive copyright for 5 years. The Tencent NBA official Propaganda “Not Just Competition” in the Chinese market turned out successfully, so Shu thought to herself “I would like to volunteer to be involved in this.”

“Being the first Chinese makeup artist to do makeup on NBA players is an honor that Shu deserves. She is great at time control and adaptable under pressure,” said Jackie C. Lin, who was working with the NBA Official Propaganda as a producer at the time.

While working on the ad campaign for the NBA, Shu had the opportunity to do the makeup for all-star players Chris Paul, DeAndre Jordan, and Blake Griffin of the Los Angeles Clippers. The players, with Shu’s makeup, were featured in various shots shooting baskets, dunking, and standing still, to promote the NBA.

“I feel easygoing and confident while doing makeup for celebrities, but male makeup could be tough. My application style is to guide the actor while coordinating the best makeup in a short time, before they lose patience and get less of a chance to bothered by the makeup,” Shu described.

Doing the makeup for each of the players was a very different technical experience for Shu. Chris Paul had a more sensitive skin type. To overcome any issue that would come up from this, Shu prepared medical level cosmetics and used a cotton pad. She applied a layer of anti-sensitive isolation cream before doing his makeup, and then evened out his skin tone safely and easily.

“Everything I put on the players had to be extra safe makeup, because on sport players, you have to prevent from any allergies or any other interferences that can impact their upcoming NBA game,” she said.

While working on Blake Griffin, whose skin was slightly drier, Shu knew to apply lots of toner before starting his makeup process. She then applied skin care products to hydrate, and gave him a more matte looking appearance with his wheat skin tone. She shaped his face using darker foundation, and then used light translucent powder to finish it.

While doing DeAndre Jordan, she felt extremely at ease despite his reputation as one of the best basketball players out there. She has lots of experience doing makeup for darker skin colors, which gave her the confidence to smoothly finish his makeup.

“They are not only amazing sport players but also have extremely professional work ethic,” said Shu. “DeAndre Jordan has an energetic and humorous personality, making him very easy to work with. For one shot, the production only had three chances to shoot his movement of a dunk, and aim to shoot and find facial expressions. This was a big challenge that Jordan seemed to do flawlessly, by being professional but also acting before the camera to achieve advertisement effects.”

As a makeup artist, she had to constantly work between shots to ensure the player’s real sweat did not ruin their makeup, and the fake sweat stayed on their face. There was also a time crunch on the shoot, as they were doing it in the LA Clippers Training Center. This was no problem for the makeup artist, as working with time constraints was nothing new to her.

“I kept a high efficiency in my work, doing everything I could to save time. Already being skilled in high speed makeup application, it helped me solve the problem of lacking time,” said Shu.

Her speed and talent thoroughly impressed all those she worked with, including Lin Wang, who was working with Shu on the NBA Official Propaganda shoot was the head of the art department.

“Shu is sufficient while working in high speed and still producing quality makeup application. She has an awareness for detailing, and knew to use highly safe makeup cosmetics on the professional athletes for this shoot, which is important to protect them from getting any skin irritations that could impact their game,” said Wang.

Shu’s bilingual background and flexible working style was invaluable to the process of working with both the NBA and Tencent. She values the diversified environment of working with both Western and Chinese teams. But it what truly made the experience was working with athletes, a new experience for her.

“NBA all-stars had been followed and loved by generations of Chinese fans, especially ones like Chris Paul, DeAndre Jordan, and Blake Griffin who are unreachable to them. I’m honored to be the first Chinese makeup artist for NBA players. It’s a great opportunity to get involved in,” she concluded.

Designer and animator Cynthia Larenas is happy to do what she loves every day

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Animator and Designer Cynthia Larenas

Now that Cynthia Larenas is an internationally successful designer and animator, she looks back at her childhood and sees the signs that she was meant to do what she is now doing. She always had a passion for art, creating her own greeting cards and food packaging at a young age. She would design logos for her imaginary companies and hassle her mother to get her craft materials. It took her until her early twenties to fully realize creating was a part of her, but once she did, she never looked back.

Now, Larenas has worked with some of the world’s largest companies and helped define smaller businesses. She has created artwork and user interfaces for eBay and Citi, as well as boutique, socially conscious start-ups. As an animator, she has worked with Old Spice and Jack Daniels, and as a designer she has produced content for Ray-Ban and Dyson. There is no limit to what she can do.

“I create beautiful, engaging, and bold visual pieces both in static and animated formats. As a designer, I create solutions for clients that not only look visually stimulating but serve a function as well,” said Larenas.

In addition to working for companies like Electric Studios and Nectar + Co, Larenas has had her own independent practice for over four years. With her own company, she has been able to help other businesses build their brand, and has largely contributed to the success of many.

As Lead Animator for the video Elevate that was part of an immersive installation piece shown at the Vivid 2014 Festival and Sydney’s Ambush Gallery, Larenas’ talent was evident to all that got to experience the film. The piece draws upon the idea of elevating to a higher level of consciousness through a dream-like, rain cleansing, hypnotic experience. For the Ambush Gallery exhibition, this video was projected onto the ceiling under a staircase further adding to the idea of ‘rising’ or ‘elevating’. The viewers sat underneath the screen on bean bags and listened to binaural soothing beats as they watched various elements from the video coming down towards them. The final scene of the video shows rain falling down on the viewer as a symbol for a cleansing and renewal. This video was adapted and modified to be a projection mapping piece shown as part of the Vivid Festival. Vivid Festival features many of the world’s most important creative industry forums and has over 2.3 million visitors each year.

With her independent practice, she was also the designer and animator for Local Measure, a Sydney start-up with clients such as Qantas, Virgin, Village Roadshow and Hard Rock Hotel. In her position as Lead Designer for Local Measure, Larenas was responsible for all creative output for the brand including branding, product development, UX design, interface design, marketing material, website design, video direction and animation.

“I had lots of fun working at Local Measure and was so thankful that I got to use my variety of skills whilst I was there,” said Larenas.

Larenas first became involved with Local Measure when she was working at a Sydney start-up called Roamz. Having analyzed the market, the leadership team decided to take their findings from the Roamz app and apply it to a more unique and targeted market. The Roamz app then became Local Measure, a social analytics platform.

“When I first made the transition to work on Local Measure, the product did not even have a name yet,” she said. “It was an exciting time because I had the freedom to apply my wide range of skills to a multitude of creative outputs. I was really able to grow and feel like I was playing an integral part in building up the business.”

While working on Local Measure, Larenas worked alongside Aylin Ahmet. Ahmet says Larenas played a pivotal role in the successful pivot from consumer app Roamz into the B2B world, and overcame all expectations when she was tasked to design the brand, styling and product experience of Local Measure.

“Cynthia is a gem to work with. She possesses a unique blend of energy, creativity and discipline that exudes quality work in a consistent way. Cynthia is driven to make a positive difference for causes that she is passionate about. Her vast skill set beyond product design into animation, cinematics and photography makes her a truly unique, multi-faceted, talented and capable creative,” said Ahmet.

Another highlight for Larenas was working with Vince Frost as both an animator and designer, the founder and Executive Creative Director of Frost* Collective, in Sydney. She was first introduced to Frost through the Happy Billboard Project. The Happy Billboard Project is an initiative by Adelaide-based artist Sarah Connor. After taking to the streets with friends and holding up positive posters to passers-by, Connor noticed how much of a difference these simple posters made to the public. In 2014, Connor applied for a grant to take this concept to a large scale and put these messages in huge billboards around the most high-traffic areas in Sydney.

With this goal in mind, Connor approached Larenas to design these billboards. Larenas decided to create custom typography for these posters as she really wanted audiences to feel the human element behind the message. She provided Connor with two options; one colored by hand and one drawn on the computer. With the help of these posters, Connor won her $12,000 grant and made her dream a reality.

As part of the prize, Larenas was introduced to Vince Frost to serve as a design mentor for the campaign, and after seeing her portfolio, he invited her to work at his studio on a freelance basis. From there, she worked on projects such as City of Sydney, Dan Murphy’s and Green Square. In addition, while Frost was preparing for the promotion of his second book titled Design Your Life, he asked Larenas to do some visual effects and animation work for his promotional video for the book.

“Working with Vince Frost was an amazing experience because it gave me confidence to see myself as a great designer. Coming from such a respected and talented creative, who has been so highly successful is extremely humbling and rewarding,” said Larenas.

There is no doubt in anyone’s mind why Larenas is considered one of the best at what she does. Despite having such success, however, she remains humble. For the artist, it is just about doing what she loves every day.

“I really love this type of work because you get to see, experience and sometimes hold a tangible product at the end of a process. As a creator you’re incredibly lucky to have the opportunity to contribute to the environment around you,” she concluded. “I’m very thankful that I get to do what I love doing and that I took the plunge to follow what felt right.”

And those that see her work are very thankful too.

Director Jan Pavlacky shines light on EB disease with powerful PSA

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Director Jan Pavlacky

It was when Jan Pavlacky was nineteen-years-old that he figured out his path in life. At that time, he did not know what exactly it would involve, but he knew he had to make films. He started off in the costume department, but when he got his first taste of directing, he knew without any doubt where his true passion was, and now he is an internationally recognized director.

Pavlacky has had an extremely successful career. He directed his film award-winning film BKA 49-77, worked alongside Hollywood’s biggest stars including Bruce Willis on the set of Hart’s War, Matt Damon on the set of Bourne Identity, and Luc Besson on the set of Joan of Arc with Milla Jovovich, and made commercials for worldwide brands such as Nike. He has worked with some of the world’s best production companies, including atSwim, which has an amazing international collective of producers, directors, and creatives from around the world.

“It’s a huge honor to be a part of atSwim,” said Pavlacky. “Working with creative people from different parts of the world broadened my own perspectives and I’ve learned to create work with more universal appeal.”

One of Pavlacky’s most notable projects with atSwim was a moving PSA commercial for the esteemed Debra company. The commercial was made to raise awareness for the company, which takes care of people with EB disease, an inherited connective tissue disease. The basic symptom of the disease is blistering all over the body surface, and also affects the mucous membranes, gastrointestinal tract, respiratory tract or excretory organs.

The commercial involved creating an annual calendar with 12 famous people from the Pavlacky’s native country of the Czech Republic, including artists, fashion designers, actors, singers, and scientists. During the commercial, projections were screened on the celebrities as they recited a poem by one of the EB patients. The footage of the celebrities was then projected on various materials and architectural elements, which created an abstract and inspiring vision that left a lasting impression on everyone involved.

“I loved that fact that I could use my knowledge or talent to create something of an moral value and contribute to the good of society. EB is incurable, and in many cases deadly, with very few medical resources and no known cure. Therefore, any attention and towards DEBRA, the organization taking care of EB patients, is important,” said Pavlacky.

While bringing attention to Debra, Pavlacky came up with the visual concept of creating light projections, which symbolized a second skin for the patients and evoked the situations and mixed feelings they go through as they battle the disease. This meant the shoot was very complicated, and called for an immense amount of preparation and technical aptitude. Before filming began, Pavlacky already had every shot planned to ensure the shoot was seamless for the entire crew and the famous celebrities. Pavlacky’s commitment and consistent planning ahead is appreciated by many of his counterparts in the industry.

 “Jan has all the marks of a legendary director, and his genius is present in all of the projects he has been a part of. When atSwim was called upon to prepare a PSA commercial, I knew Jan was the right man for the job. The project was a resounding success, raising great awareness for the Debra company thanks to Jan’s groundbreaking direction, which offered a clever visual dynamic to accompany the important message. Additionally, the commercial achieved very high media buzz which was so needed by Debra, as well as helped us to further demonstrate atSwim’s distinguished nature as a leading production company.  I can’t thank Jan enough for his great work,” said producer and founder of atSwim, Tomáš Krejčí. “Jan has proven himself time and time again to be a director of extraordinary ability made clear by his list of exceptional credits.  He is truly among the top tier of directors working, and continues to impress me with each project he takes on.”

Pavlacky describes the experience of working on the commercial as wonderful, but it came with its technical challenges. There were lots of projections that were re-recorded in-camera. This process was done several times, thus creating a multilayered image all in-camera without post. He also had to synchronize all the images with sound, requiring a large amount of time in the editing room. However, one of the biggest roadblocks came from getting the celebrities on set, as they were extremely busy. Despite all of this, the commercial ended up being a huge success.

“The collaboration was very interesting. The celebrities from the PSA came from different backgrounds, some of them were experienced being in front of the camera some were totally unused to. I liked the balance between the professional and the authentic,” concluded Pavlacky.

You can view Pavlacky’s work on the powerful PSA here.

Cinematographer Jon Keng captures beautiful moments in award-winning film “The Stairs”

Growing up in Singapore, Jon Keng was always interested in photography. This love for still images eventually grew into something more. This lifelong passion of looking through a lens transformed from still images to filmmaking, and now he is an internationally successful cinematographer.

Working all over the world, Keng has shown his extraordinary capability as a cinematographer on a variety of films. His work on the award-winning film Fata Morgana was screened at some of some of the world’s most prestigious film festivals, and this trend continued when he worked on Cocoon, Home, and Tadpoles. Last year, his film The Stairs premiered at Ashland International Film Festival 2016, where it won the grand prize of Best Short Film. It also was screened at the Festival 2016, the USA Palm Beach International Film Festival 2016, and the USA River’s Edge International Film Festival where it went on to win the Special Jury Prize for Best Film.

“It feels great to be validated by the success the film has been receiving,” said Keng.

The Stairs was initially conceptualized as a television series, based around a gay, high end male escort and the lonely men he meets each week. The film follows an older man who hires a male escort for company on Christmas Eve, finding an unexpected kinship with the young man in this late-night exploration of solitude, intimacy and the basic human need for connection.

“I was attracted to the script of The Stairs initially. On the surface, it seemed very ‘undramatic’, with the entire story centered around a long conversation scene, but digging deeper, I began to uncover many subtly hidden emotional beats and arcs that each character goes through. I thought this was very tasteful and I made it my challenge to make the piece visually arresting to keep the audience engaged through the long dialogues,” said Keng.

Keng describes the style he filmed in as very calculated, as he tried to focus on emphasizing each specific beat during the long dialogues in the scenes, in order to make sure that the audience fully understood what was occurring, which largely contributed to the success of the film.

“I also played around with themes of escalating visual connection between the two actors in the film, building up to a final point of disconnection,” he said.

Keng worked alongside an all-star cast and crew on The Stairs. The film stars Tony award nominated actor Anthony Heald (Silence of the Lambs, Boston Public, Red Dragon). It also starred Kelly Blatz (NCIS, Fear the Walking Dead, Aaron Stone) who co-directed the film with the writer Zach Bandler (Switched at Birth).

As a director who has worked and will continue to work with Jon at every opportunity, I can say without hesitation that he has the rarest of talent in cinema: instinct. Cinematography isn’t just a technical job where someone points a camera for you at the actors or figures out where the lights should be. A great cinematographer is as much a storyteller as the director or screenwriter. Watching Jon work, he is truly “one” with the camera. It’s an organic part of them. He makes it move like a human being in a way that draws the audience into film. He has a sense for the lighting that evokes the perfect emotional response for that moment in the story on screen. He possesses nuance, sensitivity, he is a leader in their own right, without whom a director would be lost. That type of talent cannot be learned or taught, because it’s God-given. Jon has it. He is an artist in the most profound sense of the word,” said Bandler.

All who worked with Keng on the film were impressed with his cinematographic instincts. Meg Steedle, an actress known for her work in Boardwalk Empire, Grey’s Anatomy, and American Horror Story, was a producer on the film. She describes Zeng’s work as masterful.

“Jon’s was a dream to have on set. He ran the camera, grip and electrical department with an efficiency and effectiveness that kept the film running on time while still capturing beautiful moments on screen. For a producer, someone like Jon is the ideal,” said Steedle. “He’s got a ridiculously bright future ahead of him in this industry and I intend to hire him every chance I get.”

The opportunity for Keng to work with such a distinguished cast and crew was a vital aspect to his experience working on The Stairs. Blatz and Bandler knew what he was capable of, and were very open to collaboration. This gave Keng the freedom he needed me to push himself visually and experiment, and watching the actors provided inspiration.

“It was a privilege to be able to work with Anthony Heald, a veteran actor with such a strong theatrical pedigree. I was really just transfixed watching him go through his long monologues, conveying a deep sense of emotion,” said Keng. “Kelly was amazing to watch on set, as he was both acting and directing the film. He would be acting in one moment, then switch to director’s mode and talk about shots. This takes a great amount of multitasking. Despite doing multiple overnight shoots in a row, he was still filled with energy and concentration, which he was able to bring across to the entire crew.”

Keng was also a multi-tasker on set, working all the way from pre-production to post-production, ensuring everything was executed to perfection. With commitment like that, there is no doubt as to why he is considered such an exemplary cinematographer.

PRODUCER GIGI HUANG HAS AN ECLECTIC WORK PALETTE

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For Chinese producer Huang Zhe (known in the industry as Gigi) it has never been a decision of nurture vs nature but rather both. Raised and educated early on in China, she chose to pursue a career in production based on an acting experience the summer after graduating high school. While she didn’t fully embrace acting, the idea of telling stories has always been something to which she was drawn. Beijing China is known universally for Tiananmen Square, the Forbidden City and the Great Wall but, this Beijing native refers to “HuTong” as the personal defining spot in her home city. As she explains, “My favorite place in Beijing is still the Alley that we call ‘HuTong. The  ‘HuTong’ culture still retains its own character, which attracts everyone’s attention.” This fixation with authenticity, history, and character is a trait which Huang has brought to the many productions and type of productions with which she has been involved, making her an indispensable part of each. Whether aiding a director to achieve his/her vision, tweaking budgetary and scheduling constraints, or helping to produce stories which she feels emotionally attached to; Gigi has become a much sought after and respected producer in the modern film industry.

A great producer, much like a great actor or any other exemplary professional, feels that every project shares the same importance in the sense that it is an opportunity to create greatness. Gigi has produced a variety of commercial productions alongside notable directors such as Zhen Pan and Bianca Yeh. Working with animals, minors, brutal weather conditions, all variables are welcomed by Gigi as she thrives on problems solving. While adversity dissuades others, Gigi comments, “A producer must be a thorough and excellent problem-solver. We always stand in the position where the problem exists. There are so many details I have to think of in advance, requiring not just ‘a plan’ but a plan B or plan C for each situation.” Director Zhen Pan worked with Huang on commercials for Lepow [electronics] and declares, “It was a great experience working with Huang Zhe on the Lepow Branding Commercial. She’s such a leader, great listener, and talented individual. If you need help, she’s always there no matter what you need or which department you are in. She always thinks outside the box, managing to figure out a best way to help you solve the problem which, as a director is what I value more than any other trait.” While cats are notoriously independent/non-team players, the spots which Gigi produced with director Bianca Yeh for Katris appear seemingly effortless. It was such a positive experience that Yeh made sure Huang was signed on as producer for the spots she directed for JieLing Liquid Repellent spray, and Zephyr (high end stove/range), even though the production efforts had to be based on completely opposite sides of the country.

Most of Huang’s film productions are based around a more serious and contemplative tone. While she enjoys this approach in the film’s message, Gigi feels that it is in a large part her responsibility to set a positive an upbeat tone for the crew and cast who create the film. The 2016 film Promise Land dealt with the struggle of a man and woman of Jewish descent and their avoidance of the German military in the late 1930’s. Behind the scenes, the cast and crew were dealing with filming in very cold weather conditions. Gigi appealed to their sense of determination by appealing to their stomachs…and some very fine meals. Produced by Huang in the same year was I Heard the Flowers Blooming When I Was 80, a film which communicates that it is never too late to realize a childhood dream. This movie was originally crippled and seemed to be out of commission until its director persuaded Huang to come aboard and essentially “reboot” this project (which would go on to win for Best Screenplay at the 4th Golden Panda International Short Film Festival). One of the essential characters in the film is an old piano. As one can imagine, transporting this instrument across streets during filming was not an enviable task. Gigi’s planning of locations and “alterations” to the piano made for a very appreciative crew as well as a successful and award-winning completion. Max and Aimee, which Huang produced in 2015 was close to her as it deals with the topics of dementia and Alzheimer’s which has directly affected her own family. The film received worldwide critical acclaim and awards including a Special Mention Award: International Open Film Festival (IOFF)Lima Bean Film Fest (and countless others). Max and Aimee’s director/writer: Michael Alex Pearce was so impressed with how the film turned out that he approached Huang recently about creating a Virtual Reality version of it (which was completed in early 2017). Definitely a new type of production for Gigi but one which she threw herself into completely, as with all her projects. Kathleen Courtney (line producer of the 2013 feature film The Boy Next Door starring by Jennifer Lopez) enlisted Huang to work on this feature film and states, “I enjoy Gigi’s enthusiasm, as did everyone on set. I hope to work with her again in the future.”

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Even though she has steered so many successful productions, Gigi leans on her early experiences and states, “I really like working behind the stage rather than being on the stage or in front of the camera. When I think of that first experience I had, after graduating from high school; when a few of my best friends and I went on a trip and filmed a movie for my friend’s portfolio to get into USC…I learned so much during that trip. We didn’t have advanced equipment, the only thing that we had was only a video camera, but we used different ways to solve problems. I still remember using small sprinklers to make the raining scene and using a bicycle instead of a moving dolly; I was riding on a friend’s shoulder and finished the high angle shot. In many ways, this experience taught me that if you want to make a film, you find a way to make it happen. My resources may be more plentiful and available, the cameras and gear and more advanced, the cast and crew more talented but, once you have a problem or snag in the production, you fall back onto what you know. For me, I learned that what I know is that I have to plan as much as possible and improvise when all else fails.” Isn’t that exactly what every filmmaker wants to hear from the mouth of their producer?