Ever since she was a child, esteemed film producer, Mariana Mendez, has had a knack for organization. Regardless of the activity she was taking part in, be it a school project or planning a birthday party, she always seemed to naturally advance into a leadership role and handle all decision-making responsibilities with ease. It is almost as if these qualities were ingrained in her DNA and as she grew up, she found an expert way to couple her love of organization and leadership with her passion for the art of filmmaking. She’d catch herself renting movies just to watch “the making of” the film in its bonus features. Seeing how scenes were shot and hearing how actors would talk about their experiences on set made her feel alive in a way she couldn’t put into words. Instead, she put those emotions into an unwavering determination to rise as a producer in the film industry and she has since established a reputation as one of the most invaluable professionals on any project she lends her talents to.
“When I realized that I could pursue a career in film, I looked at all of the roles and crew member descriptions to decide which interested me most. After reading the description of a producer, I just knew that it was the perfect fit for me. I wanted to be the one lifting an entire project from the ground and making sure it runs smoothly until completion. I wanted to be the one organizing, overseeing, and problem solving. These qualities come very naturally to me so it just felt like a no brainer,” told Mendez.
When it comes to growing a project from the ground up, Mendez is a natural. She has seemingly effortlessly been the mastermind behind a number of reputable films such as Viva El Rey. Despite her prowess in the art of film production, however, she is also well versed in the world of producing for reality television. Early on in her career, Mendez was approached with an idea for a reality sports television show that she and her filmmaking partner, Rodrigo Courtney, could produce via the production company that they had started together, Mindsoup Entertainment. After listening to the pitch for the show’s premise, Mendez felt compelled to give it her personal touch and help ensure that it made it to local Mexican audiences in a big way.
Viviendo Van is an extreme sports reality show that follows former kite surfing world champion, Sean Farley, along his adventures around Mexico. The vision for the show was to cast Farley’s life in an exciting, adventurous fashion and the result, for Mendez, was the successful execution of an enjoyable passion project. To her, it felt more akin to a vacation followed by cameras than it did “work.” Once she had sorted all of the show’s permits and logistical details, she was able to experience the excitement and unpredictability of Farley’s love of extreme sports.
Mendez learned quickly that there was a place for planning on this project; however, there was an even more prominent place for improvisation. She knew that as a crew, they would have to accept the reality that certain scenes would require them to merely “go with the flow” and adapt to whatever situations unfolded. It was both thrilling and relaxing, all in one, and Mendez considers herself fortunate to have even been a part of it.
While Mendez was busy taking in all of the joy and excitement associated with the project, her co-creatives were learning of the level of competence she possesses as a producer. She provided them with a platform that they wouldn’t otherwise have had to showcase their skills and to produce something that audiences wouldn’t be able to get enough of. She also managed to raise all of the funds necessary to allow their budget to appear as though it was an afterthought and to seize every opportunity available along the way.
The show was shot in Cuixmala, a beach town along the Pacific Coast of Mexico. Its importance in society was twofold: it contributed to Mexico’s tourism industry by showcasing some of the beautiful locations and landscapes that Mexico has to offer, as well as reminding audiences that there is a large place in life for taking risks and chasing adventures. It is easy to become complacent in today’s society and Mendez, along with other cast and crew members, were determined to remind audiences that they should always find time to actually live in life. As soon as the final product was released on YouTube and Vimeo, Viviendo Van was purchased by OnceTV and renewed for several subsequent seasons. It is no secret that it would not have seen such success if it hadn’t been for Mendez.
Since Viviendo Van’s release in 2012, Mendez has gone on to work on a number of other award-winning projects such as Zero Hour and OverAgain. She is currently working on a project that holds very dear to her heart called Inzomnia.Keep an eye out for its release in 2020 and see for yourself exactly what makes Mendez such a desirable asset in the industry she loves so much.