Sijia Huang shows the importance of music in animation

When Sijia Huang animates a film, she sees herself almost like a choreographer. She aims to make every movement as seamless and fluid as possible, almost like an infinite tide. This is her priority with every project she takes on. She always ensures she has the perfect balance between tension and looseness, generating the ideal rhythm for all of her films. She does not limit herself to one type of animation, and as long as the audience is moved by her work, she is happy. It is this mantra that makes her one of China’s best animators, and why she is taking the industry by storm.

Huang’s style is evident in every one of her films and is perhaps best displayed in her award-winning film Hear No Evil, Speak No Evil, See No Evil, a film conveying the struggles of humanity. Since then, Huang has seen continued success. Quitting Brave Victory, a film about warrior who begins a journey to find his strongest opponent, has over 2.6 million views online. BoxHome, is a story of a couple who live in a box, went on to win several awards. Breakfast, a fun film about a child’s imagination, made its way to several prestigious international film festivals.

“As an animator, I work for a variety of fields including film, television and commercials. I animate characters based on designs and stories. I would like to say animators are like magicians who bring things to life,” she said.

Huang’s flair for animated choreography is exemplified in the collaborative film for the event Measures & Frames. A partnership between a group of filmmakers and a group of composers, Measures & Frames featured the internationally renowned Pendrecki String Quartet performing five pieces of contemporary classical music paired with original visuals projected against a three-screen display for an unforgettable pairing of image and sound.

Measures & Frames aimed to create a conversation between the pictures and the music. They made something more like a painting: a world that embodies a story-like idea or emotion. It’s an audio-visual experience that gives the audience a new entryway into the music. Suddenly, audiences see structure and form that we couldn’t see before. What seemed impenetrable and unfamiliar can suddenly become inviting and enjoyable, especially with a very conceptual, sophisticated piece like Arcadiana, the film that Huang worked on for the event, which was a main part of the entire production. Music is a large part of Huang’s life, and this project gave her the opportunity to showcase this passion. It was also her first opportunity to animate to the music of a strong quartet.

“I was so happy that I could be the animator for this project. It made me want to make more music related projects. If an opportunity comes up to work on a music video in the future, I will jump all over it,” she said.

When the Director of the project, Michael Patterson, was looking for an animator to bring such a unique film to fruition, he thought of Huang’s work on her film Hear No Evil, Speak No Evil, See No Evil and knew she was just who he needed, knowing she was capable of choreography, which was very important to Arcadiana. He invited her to take part, and she immediately said yes. Patterson is famous his work on the animation for the famous A-ha music video “Take on Me” as well as creating the characters Stray Mob and MC Skat Kat, who appeared in Paula Abdul’s music video “Opposites Attract”.

“Music is abstract and invites the audience in—the visuals have to do this too,” said Patterson when speaking of why Huang’s animation was vital to the project. “The multi-sensory experience invites the audience to understand the form of the music in an expanded way. If you’re depicting the music too literally, you’re limiting the freedom to personally engage.”

Huang designed the main character that was used in the film and did the stop-motion animation. At the beginning of the production, she wanted to shoot the animation using the down shooter with paper cut puppets. When she showed the director her work, he asked me if she could also try to animate another 2D version using After Effect. In order to create a more defined looking for the skeleton puppets, she used the latest character pin and created the dance for two skeletons. With each revision, Huang got closer and closer to their vision, until finally she achieved perfection.

“I had the opportunity to collaborate with Sijia on a project titled Measures & Frames Sijia created the portion of the show that featured two skeletons dancing with one another. This part of the production was crucial to Measures & Frames, and Sijia was the only animator capable of combing choreography and animation to make our vision a reality. Her mastery of a variety of animation techniques made her indispensable to the project. Specifically, her utilization of Adobe After Effects, a digital visual effects, motion graphics, and compositing post-production application, was key to finishing the animation on the project. Sijia’s high skill level in using the latest animation techniques, as well as her remarkable versatility and distinct style, vastly elevated the visual portion of Measures & Frames,” said Michael Patterson, Grammy Award-winning filmmaker and Director, specializing in TV spots and music videos.

Huang stands by famous composer Veronika Krausas, who once said, “For some audiences not familiar with new music and it’s their first time hearing not one but five new works, it’s tough. I think that the added dimension of the video helps smooth that out a bit. This is a way for audiences to actually experience the music more and become more familiar with it. The video helps acclimatize people to the sounds, and then they’re more able to appreciate them.”

Those who attended Measures & Frames on March 28th, 2015, were wildly impressed with both Huang’s animation and the event as a whole. Experiencing music in a visual way was captivating, and Huang thinks it is of great importance.

“If the diverse crowd that delivered a standing ovation at the evening’s conclusion is any indication, this type of visual music experience has opened the doors of classical composition to a newer, younger crowd than the form has seen in quite some time,” Huang concluded.

Filmmaker Shaan Memon celebrates the holidays in commercials for Dickens Fair

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Shaan Memon

As far back as Shaan Memon can remember, his family had a VCR player at their home in Ahmedabad, a city in Gujarat state in India. Every Sunday, he would watch all of his favorite cartoon shows, and his father used to help him record the shows on video cassettes. When his father would travel to Bombay for work, he would return with movies for Shaan and his elder sister. It was then, in his living room in his childhood home, that his love of film was born.

Now, Shaan is an in-demand Screenwriter, Director, and Editor. He first impressed international critics with his work on the horror The Unreal and continued to do so with his films Fitting In and Bullied, as well as the documentary Purpose Driven Study for Dharoi Canal Command Area. He is extremely knowledgeable in every aspect of filmmaking, from pre-production to post-production, and using this knowledge to expand his skillset. At the end of last year, his work on a commercial for the Dickens Christmas Fair showed that in addition to Director and Editor, this versatile filmmaker can even take on the role of Videographer and achieve tremendous results.

“I found Shaan to be reliable, assiduous, hard-working, and intuitively creative – as well as being extremely patient in performing multiple re-cuts of the material. Shaan impressed me so much that I recommended him for other work and hope to engage his services next year on a separate video for the Dickens Fair,” said David Hakim, Producer/Director who worked alongside Shaan on the commercial.

The Great Dickens Christmas Fair is a one-of-a-kind holiday adventure into Victorian London and is an elaborate party with around 800 of costumed players performing and interacting with patrons in over 120,000 square feet of theatrically-lit music halls, pubs, dance floors, and Christmas shops. It’s a twilight evening in Charles Dickens’ London Town – a city of winding lanes filled with colorful characters from both literature and history. Enticing aromas of roasted chestnuts and hearty foods fill the air. Cries of street vendors hawking their wares ring out above the bustling crowd. Dozens of lamplight shops are filled to overflowing with Christmas gifts. The Dickens Christmas Fair is a treasured Bay Area tradition since 1970 and a splendid way to celebrate the holidays. Thousands of people attend this event every year.

“I had never visited the fair before, so the first time when I visited it, I was spellbound. They have created a different world in itself. One can never imagine what would it be inside until they visit it, and that is exactly I wanted to capture. I therefore insisted on not visiting the fair before shooting, as I wanted to feel like a traveler who is experiencing it for the first time and I captured those moments,” said Shaan.

Shaan is a multi-talented filmmaker with an outstanding about of expertise in writing, directing, editing, videography and sound design. Because he has so much experience in such a variety of roles, he is a one-man army who can execute a project as clearly and as nearly to how it was conceived during the consultation. Having thorough knowledge of different fields makes him a force to be reckoned with and proved vital while shooting this commercial.

“Every filmmaker works hard with his/her sweat and blood to make a project the best it can possibly be and make their name in the industry. I had huge responsibility as Diane Baker put trust in me and suggested me to work on this project. I’m happy that I could reach her and David’s expectations,” said Shaan.

When Diane Baker and David Hakim were trying to find someone who could make a captivating commercial for Dicken’s Christmas Fair, they immediately thought of Shaan and approached him to take the lead on the project. Initially, Hakim had planned on creating a competition to decide who would create the commercial, but after seeing Shaan’s work, he knew he no longer needed to find someone to take over.

Working closely together for the entire shoot, Shaan consulted Hakim regarding what kind of shots, pace and feel would be required. After brainstorming, they decided on getting more front faced shots of the visitors, showing how happy they were and enjoying their time. Getting the best shots of artists performing, vendors selling beautiful products, the decorations, the grandness of the fair and much more. Shaan then attended the fair with his assistant to get as many shots as possible. During the editing process, he consulted with Kevin Patterson, Executive Director of Dicken’s Fair. He edited the best possible 30-second commercial. He is now working on the 90-second advertisement after the success of its predecessor.

“This is what I love about filmmaking. I never get bored of being a filmmaker. I enjoy working every time I have to go through this process of starting a new project, working on it and at the end looking at its result. Every project takes me on a whole new journey. In this one I met around hundreds of artists working together at same place. Watching Dickens’s characters alive and performing in front of you was a treat! This project was great to work on and entertaining also. David was very supportive throughout and I’m happy that he trusted my creativity and I could deliver up to his expectations,” Shaan concluded.

Check out Shaan’s work on the commercial on the Dicken’s Fair website.

Actor Yifan Luo channels his teenage years in ‘Talentik’

Yifan Luo knows what it takes to become a sought-after actor. The Chinese native recognizes the importance of patience; success does not come over night, and acting isn’t easy. You have to study and constantly be looking to improve yourself. He knows that even the most renowned actors spent years not hearing back from auditions but never giving up. That is exactly what he did, and now he is a leading actor in China’s film industry and has begun making headlines around the world.

“During some difficult times, you may not get a chance to work for months. Under this circumstance, will you still be sure that you want to be an actor? Can you be patient enough to go for auditions one after another with the best performance you can give although none of them gives you a callback? Will you be as passionate for some work that might give you $200 in total as those big things that you have done before? If the answers are no, then you should not be an actor,” he advised.

Those days are now long gone for Luo, but he constantly remembers them and remains humble despite what he has achieved. Just last year, he was recognized for his portrayal of a schizophrenic psychopath in the thriller SAM, and even received an Honorable Mention for Best Actor at Festigious 2017. He has many exciting projects upcoming, working alongside some of Hollywood’s elite. He also is incredibly versatile, exploring different genres and mediums. Just last year, his film Talentik was released online, allowing audiences to stream the film when they chose.

“Yifan played an important role as one of main characters in our production Talentik. He is such an energetic actor while everyone can see his talent and profession on set. Yifan always spends lots of time on his character and script before shooting, so it’s easily worked with him, saving time and money for our production. Also, his attitude and enthusiasm are often infectious to the other actors and the crew. We are so fortunate to have had Yifan in our production,” said Steven Li, Director.

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The cast and crew of Talentik

The movie is about three Chinese college freshmen who get accepted by a United States Ivy League school. They arrive in the US without anybody helping them and get a text message telling them to look for any possible clues that can lead them to finding the school. While looking for clues, a strong relationship is gradually built among the three characters. One day, one of them gets kidnapped by the villain. The remaining two characters try very hard to find her and save her from the bad guy. Finally, they realize that everything has been set up by the school in order to help them to learn how to work with each other. At the end, they find the school and all get accepted.

“The story tells us the importance of cooperation. Nobody can succeed without the help of other people. Individualistic heroism no longer works for society. We all need to help each other. This movie gives a very good example of how three spoiled kids finally learn how to trust and rely on each other in order to reach the same goal,” Luo said.

The movie tells the story of the three characters on their journey, and Luo plays one of those three characters. Everything happens around the three of them. Luo plays Luke, a college freshman. He initially failed the college entrance exam in China, but happens to be accepted by a college in United States that comes out of nowhere. He comes from a rich family in China. His parents love him so much and they want to control everything in his life. This is why he finally decides to go to the US, so that he can break away from his parents. And interestingly, he is a mind-reader. His favorite thing is to read other people’s mind and make fun of them. The character is quite a few years younger than Luo, who was ready for the challenge of taking on a different generation.

“It was amazing to work with such a professional actor like Yifan who always came prepared and donates himself into the character. The film wouldn’t be such a success without Yifan’s participation. He is a true artist who concentrates on his goal and is in the character with all his heart. It was such an honor that we worked with Yifan in the film and will definitely keep working with him again in the future,” said Olina Wang, Producer.

Wang approached Luo to work on the film, knowing he is an extraordinarily talented actor, and playing comedy without overdoing it and simultaneously having to act 8 years younger than you actually are can be challenging for many actors. Luo was eager to try something different, and immediately accepted the role.

While shooting Talentik, Luo decided to method act, and stayed in character at all times, not only in front of the camera, but also when he was waiting, getting ready for makeup, having lunch, taking a break, etc. He tried to really become the character. He did funny things that he normally would not have. He forced himself to eat twice as much food as he really needed, just like a growing teen. He joked around on the set, making everybody laugh. All these things were to help get himself into character.

“Working on Talentik was awesome. Everyone liked each other. The set was full of laughter. We helped each other with whatever we could. There was no conflict nor any argument during the whole shooting process. I believe that’s the most important thing in a film shoot. Once there is an argument going on, everybody stops and tries to deal with the argument, which delays the process a lot. With good relationships between all the casts and crews, we didn’t have to think about too much and could focus on making the movie good,” he said.

They definitely achieved that. After shooting the film in 2016, the film was released on Sohu Video, one of the largest online distributors in China. It quickly received over 10 million views and is still going strong almost a year later. At the time, Luo was not expecting such a response, as he had so much fun making the film that he considered that enough.

“I have to say that I was deeply surprised. I didn’t know it was getting so many views until one of my friends called me and told me about it. At the beginning, I thought he was lying. I didn’t believe him until I went online and checked it myself. I still feel proud of what I did, what the team did. We brought something to the public and got realization. That’s enough for me. The only thing I ever want is for people to like what I have done and for people watching my work to have fun,” he concluded.

And that’s exactly what viewers feel when watching Talentik. Be sure to watch Luo’s performance in the film on Sohu Video.

Q&A with leading British actor Pezh Maan

Throughout his career, Britain’s Pezh Maan has shown audiences he is a force to be reckoned with as an actor. His work as a villain in the James Bond blockbuster Spectre was an international success, and the actor quickly became recognized around the world. Since then, he has starred in television shows like BBC’s Eastenders, the award-winning French series The Bureau, and the immensely popular FX series Tyrant.

We had a chance to sit down with this dynamic actor and find out about the beginnings of his career and get some advice for those looking to follow in his footsteps. He also gives a brief preview to his upcoming American television show Deep State, which premieres on FOX in over 50 countries later this year.

Check out this interview!

Pezh Maan Promotional 2 (2017)

EWG: Where are you from?

PM: I was born in Plymouth, United Kingdom, a naval town on the south-west Coast bridging the counties of Devon and Cornwall. I spent most of my childhood and youth there before moving away at 18. Since then, I’ve lived in Cambridge in the UK, spent most of the past 20 years making London my home, except for several lengthy stints traveling the globe, once circumnavigating from the UK eastwards and arriving back via Brazil a year later, and several months in different cities in India and the Far East. My star sign is Leo born in the year of the Chinese Wood Tiger.

EWG: In your own words, how would you describe what you do as an actor?

PM: I think what I do is to interpret the words of the writer and turn them into all the facets of the living breathing human being that I am being asked to play. I get into the skin of the character whilst still being myself with all my own emotional responses. When the character is somewhat at odds with my own experiences then imagination can come to one’s aid in creating a way to relate to the character. Imagination is the lifeblood of an actor’s work and interpreting the text is an imaginative endeavor and an extremely rewarding one for me.

EWG: What initially sparked your interest in acting?

PM: Like a lot of kids, I was involved in school productions and I remember just enjoying being on the stage and being in a position to influence the audience with humor or different emotions. I developed a love for performing over the years that was nurtured as I moved through high school and began reading more about plays and watching films and I had some great teachers who inspired in us a love of drama and life, which was invaluable for us. Acting was part and parcel of understanding life it seemed to me and felt like a natural place for me to express myself.

EWG: Why did you want to be a professional actor?

PM: For several years I was involved in amateur productions in London on stage as well as on camera in low-budget short films. After a while it became clear that I needed to be doing it full-time and so it became a natural progression to take the steps of a professional actor. I began the actor’s journey of auditions, castings, knock backs and small successes. None of the joys would have been possible for me if I hadn’t taken the plunge and signed up to be full committed to the activity that was my passion since childhood. And I sort of fell into small successes that led to further work and I’ve been lucky enough to see my career grow.

EWG: What do you like about being an actor?

PM: It’s now such an integral part of my life I can’t see myself doing anything else. I like the work, and the people who are drawn to this particular way of telling stories. One thing we all have in common is the need to tell stories and actors are charged with bringing stories to audiences in a collaborative endeavor that can move people. It’s also a lot of fun. I feel in acting we are given free rein to experience the whole gamut of emotions that in everyday life we don’t get to experience that often (and rightly so!). It’s a very invigorating activity and I find it hugely inspiring.

EWG: What are the challenges to being an actor and how do you overcome them?

PM: The work you need to do as an actor on your mind body and probably soul to be best equipped to be able to produce performances that move people, that are specific and bring characters to life in that believable way that keeps audiences attentions. That entails a lot of preparation and study, especially learning lines and cues of when to make actions necessary for the story and so forth. Then there are the challenges of how to make a life and a living from a profession that has been described as the most competitive one out there. Being rejected is something that you accept as an actor and an experience you become accustomed to and probably the major part of any working actor’s success is having the resilience to keep working despite fallow periods of little or no success. It’s a real test of one’s self-belief as actors. Actors need to be in tune with their sensitivity as humans to be good actors and so it can be quite a challenge to maintain that equanimity and take the challenges in your stride.

EWG: What would you consider the highlight of your career?

PM: That is an interesting question because initially the early successes made a huge impact and it felt as if I was moving from highlight to highlight. Now that my career has a steady momentum I feel as if the highlight of my career is having a career. I’m very grateful to have had the honor of working with some great actors and directors on film and television and being cast in the Bond film Spectre will always be an experience I will remember. I’d like to think that the highlight has yet to happen and wait to see what the future will bring. That attitude keeps me fresh and not complacent which I think is detrimental for any artist.

EWG: How would you describe your style of acting?

PM: I think that is something that critics are better placed to comment on this. Words such as naturalistic and minimalistic are ideas that resonate with me when thinking of performances on camera. I’m excited by seeing performances with those qualities and I like to think that I do my best to try and achieve that on camera. Acting for the camera is an art in itself as the camera picks up on everything you are doing, and so minimalism is amplified and goes a long way. Apart from that I would say that having no style works best for the camera, trying to be as truthful to the moment as possible without embellishing unnecessarily and being economical with gestures and actions can really enhance the portrayal you achieve on screen.

EWG: What advice would you give to those looking to pursue a career in acting?

PM: That’s an interesting question. I’ve read other actor’s responses in the past to that question which fall into the “Do/Don’t do it and Keep going you’ll get there in the end” categories. I would say that either you know you want to do it or you don’t and that you should listen to your gut and heart because then you can never go wrong and in the end if you followed your heart you will be a success whatever happens. And to avoid becoming negative or cynical because life is bigger than all of us and to keep a perspective on it is to have cracked the secret to a successful life. One I’m still trying to achieve myself.

EWG: What are your plans for the future?

I have a really interesting role in a brilliant new thriller series Deep State in Spring 2018, which was great fun to shoot and I can’t wait to see the final cut. I also have another film project that I can’t talk too much about now and a television project to shoot this year. 2018 promises to be an exciting one and we have only just begun.

The Power of Networking, Forming Bonds and Working with Friends: Roshan Gidwani’s Unique Path to the Top

Roshan Gidwani
Actor and TV Host Roshan Gidwani shot by Jonathan Catzin

So much of life, and success, comes down to our relationships; and the ability to form strong bonds with like-minded, inspirational people can be a deciding factor in one’s personal success, not to mention the fact that, for most of us, it makes life a whole lot more enjoyable.

For television host and actor Roshan Gidwani, the drive to connect and form ongoing relationships with those he admires and relates to in the entertainment industry is partly responsible for the celebrated career he’s become known for internationally today.

Friendship and creating quality entertainment is what it’s all about,” explains Roshan Gidwani. I think that many professionals do not see networking as a form of socializing… The stigma is that working is not supposed to be social. I disagree… We’re social beings. If someone likes you, understands your unique take on life and why that defines your interests and ambitions then they are more likely to stand by you on your creative journey.”

Roshan, who’s become known for his lead roles as the host of an impressive list of popular TV series such as “Science Quirks,” “Rap Chef,” “Art Bus” and “Discover Guangzhou,” has reached an astonishing level of success in his entertainment career, which ironically started as a way for him to connect with friends across the world.

“I’m a global citizen. I really miss my friends from all over the world. I went to an international school and my friends dispersed all over the globe after we graduated. We’re all separated by water and land,” Roshan admits. “I wanted to rap and the motivation behind that was that my friendships would last forever like a good song. Or, I would always be around at the click of a button. Acting gives me the same incentive… I guess the word I’m looking for is omnipresence.”

In a way, Roshan’s on screen celebrity has given him just that– a level of ‘omnipresence’ that only a select few manage to achieve. Considering the plethora of projects he’s been apart of to date, which also includes his work as an actor starring in major films, such as Tzang Tong’s highly publicized and award-winning dramatic feature “Faeryville,” and the TV series “Drive Me Crazy,” “Dragon’s Inn” and more, it’s relatively easy for anyone these days to click on the television or go to the theatres and see him on screen.

Fluent in English and Mandarin, Roshan enjoyed an incredibly multicultural upbringing, something that, as the host of an impressive list of TV shows catered to viewers across multiple continents, has undoubtedly helped his audience relate to him. Though he was born in Thailand, Roshan spent his formative years in Sydney, Australia before moving to Guangzhou, China where he lived until he was 17 and finally to Singapore, where his career really took off.

While Roshan has always had a powerful voice and the magnetic energy necessary to captivate viewers when he’s on screen, his first foray into show business came over a decade ago when he was rapping and emceeing shows under the pseudonym Rosh G. As a teen back in China, Roshan’s stage presence and lyrical fluency led him to be featured on national television in China during their national holiday with his song “In Guangzhou.” The attention from that led him to be tapped to perform at major events such as the China Miss Bikini Awards, and not long after he landed the lead recurring role as the host of “Discover Guangzhou,” a series that took viewers across the bustling Chinese city and exposed them to China’s unique art and culture.

By the time he moved to Singapore, the reputation he’d created for himself as a strong and talented performer led him to book work instantly. Though it was still early in his career, he was already hosting the SEA Games in Singapore, a major biennial event overseen by the International Olympic Committee and the Olympic Council of Asia, the Miss Bikini Awards and being recognized by popular magazines for his charm and skill, not to mention his aesthetic appeal. He even made it onto the Cleo 50 Most Eligible Bachelors, a highly competitive accolade decided by Cleo Magazine, and was chosen by Seventeen magazine as their Singapore 2010 Summer Hunk.

He was tapped to host the Mediacorp OKTO weekly TV series “Art Bus,” where he interviewed artists and exposed viewers to a plethora of  public art collections across Singapore. Roshan went on to host of the series “Science Quirks,” which aired on Mediacorp’s digital entertainment platform Toggle. Over the course of the show’s 26-episode run he interviewed researchers and scientists working in the field, and helped to educate viewers on everything from primary to upper level science subjects.

Some of the qualities that have made Roshan stand out and become such a sought after host for a wide range of programs is the continuity of his personality on and off camera, and the way he presents the material in an upbeat and relatable way.

“I’m not a different person at the audition and on the actual shoot. I’m consistent. At least my personality is. I’m naturally very happy… Hosting is very easy when you’re smiling and you enjoy talking to the camera. I like people in general. I host as if I’m connecting with an old friend and that friend is a camera lens.”

It’s easy to see from the moment Roshan graces the screen that his presence and conversational abilities are uniquely captivating, just watch the interview below and judge for yourself.

When asked about his technique as a host, Roshan explains, “After doing this for so long you kind of develop some techniques to wake your voice up. You ruffle your lips, you rap while jogging. You stay focused. I imagine everyone in the room as one moving organism. They’re there to respond to me. They’re there to listen and be guided. It’s not the same as imagining everyone naked. It’s just about believing that they like you. It gets easier when you become friends with your audience.”

While Roshan would continue to host several more series, and still does today, he’s also carved out a competitive position for himself as an actor. Upon moving to Singapore he landed the recurring lead role of Bill on the series “Dragon’s Inn” where he starred alongside Rayve Zen (“Siew Lup,” “Million Loves Me”), Caroline Chong (“The Tattooist,” “Pu Chi Kang”) and Benjamin Heng (“Filial Party,” “It’s a Great, Great World”). Roshan and actor Benjamin Heng formed a close friendship and would go on to work together again in the series “Drive Me Crazy” several years later where their characters are actually best friends on screen.

About working with Heng, Roshan says, “I was 19 years old. He was like a mentor to me. To reconnect years later and find out that he did the project [Drive Me Crazy] because he found out I got cast was a huge compliment. He respects me. We work well together and we’re friends.”

In the series “Drive Me Crazy” Roshan played the starring role of Ryan, a bar owner and perpetual bachelor by choice, whose eye for the ladies led him on one wild rampage after another. With the story centering on the tumultuous newlywed relationship of Jeremy (Benjamin Heng) and Chantal (Sheena Chan), Roshan’s character Ryan, Jeremy’s best friend, was the antagonist who always stirred things up, bringing the show’s conflict, as well as its comic relief.

“I remember Roshan giving the scenes many of his own different interpretations and constantly conversing with the director about which performance he enjoyed the most so that he could repeat it,” Heng recalls. “His raw and natural vulnerability was extremely refreshing and definitely lights up the room.”

The series “Drive Me Crazy” served as yet another testament to Roshan’s ability to captivate viewers, this time revealing his capacity for breathing life into a character and building on that over the course of a scripted series.

While Roshan Gidwani has become an undeniable force in the entertainment industry through his roles as both an actor and host, it’s not a stretch to say that his work, and life in general, is more fun because he makes it a point to connect and form meaningful relationships with those he collaborates with.

At the end of the day he says, “Collaborations between professionals occur because both parties respect each other’s individuality and by doing so, are enhancing their own talent by absorbing your unique traits and sharing their own. They are able to mirror themselves off you and sharpen their own knives because you’re working hard to sharpen your own. It takes two to tango in other words.”

Follow Roshan on Instagram @roshanslife and find out more about him on his IMDB Page: http://imdb.me/roshangidwani

 

Australia’s Pauler Lam dances in Hotel Indigo’s newest national commercial

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Dancer Pauler Lam

When Pauler Lam was 14 years of age, he did what most teenagers did to entertain themselves at the time; he watched MTV. Upon seeing the music video for Jason Nevins & RUN DMC’s hit song “It’s Like That”, the Australian native watched the two teams featured in the video breakdance, battling each other and executing incredible dance moves. It was from that moment on that he knew he wanted to learn how to breakdance. From there, he practiced almost every day with his high school friends, doing back flips and dancing on the grass. He began watching music videos not just for entertainment, but to watch the dancers and study their moves. He came across Korean Pop (KPOP) videos, which were filled with outstanding choreography, only expanding his passion from breakdance to dance itself. Now, he is trained in multiple genres, and as a celebrated Bboy who is also extremely skilled at Hip Hop choreography, he has achieved his dream that he set out on at just 14.

“For me personally, I love being a dancer because it is fun, and it is the most genuine and positive way that I can express myself as an artist. I love the feeling of bringing music to life through movement. It is when I am the happiest. I love performing too, whether it be on camera or for a crowd of people. I also love making people happy when they watch me dance and perform. I am confident in my skills as a performer that I know that I can make people enjoy themselves while I dance.

Lam quickly rose to fame on the 2016 season of Dance Network’s hit show Steady Mobbin’, where he was a principle dancer for several episodes, and in one episode had a feature about his life and career. Since then, he has been in several Buzzfeed dance videos, amassing over a million views each, and a national commercial for American Crew. Despite such success, the highlight of Lam’s career came when he danced in the national commercial campaign for Hotel Indigo last year.

“What made it the highlight for me is that I, an Asian male, was cast to be the star. This is a big deal to the Asian American community in Hollywood. We, as Asians, are usually cast to play stereotypical roles or aren’t considered appealing to the mainstream media, so this definitely was the highlight of my career. After speaking to the team behind the project, I knew that they believed in me because of my skills as a dancer and performer, and did not care about image,” he said.

Lam was cast to play the lead role in the project, where he was followed dancing around the hotel and the surrounding attractions of Los Angeles. There were hundreds of applicants for this lead role. The production team needed the best possible candidate out of all those applicants, and Lam was the stand out. He had sent footage of himself dancing, videos showing his personality, and several photos. It wasn’t long before he was approved by all parties to lead the campaign. Everyone believed that he was the best candidate for the project and that he would be able to bring their vision to life through his artistry as a dancer. His high level of skill and versatility as well as his vibrant on-screen performance and personality that were shown in his video reel and resume made him the right choice.

The commercial, which premiered last September worldwide, was a large success for the Downtown Los Angeles hotel, and Lam’s dancing was a large part of that. His work ethic was also vital, as he is someone that can adapt quickly to any situation. He has a tremendous positive mindset, something he considers one of his best assets outside of his sense of rhythm.

“Pauler and I were like a dream team when it came to this campaign. His incredible skills as a professional dancer are out of this world. We spent a few days together planning and mapping out some dance moves and camera shots so we would all feel comfortable come shoot day. Pauler was able to make my vision come to life through his art and movement and I couldn’t be any happier with the result,” said Harrison Winter, Director of the commercial and Filmmaker at Co.Mission Content.

Winter hand-selected Lam to played the lead role for his project. They began with Skype meetings along with the producer, Dan Tundis. After easily agreeing on what they all wanted for the shoot, they spent two days together location scouting and rehearsing ideas on the spot regarding choreography. The teamwork between the three of them made everything very effortless for Lam.

“It really meant a lot that Harrison and Dan both trusted me with their vision. They even went with my recommendations for other people to be used on the shoot as other featured dancers.

Because we got along so easily and well, come shoot day, it made everything very smooth and fun. The hotel clients were also present and it didn’t take long for them to relax and trust in all of us too after seeing what we were capable of,” Lam described.

Any suggestion that Lam had for dance moves that he could perform, he was able to execute them easily, which highly impressed everyone he was working with. His friends, Bianca Vallar, Alvin De Castro, Savannah Marco, were other dancers featured in the commercial. In the end, they were all able to achieve the best possible result that they could have with the project. Working with Harrison Winter, Dan Tundis, Kris Young, Sam Nuttman, and everyone at Hotel Indigo made the experience for the principle dancer.

“I loved being able to showcase my personality and skills as a performer on such a large platform. Hotel Indigo is an internationally recognised establishment. And for me to play the lead role in their campaign was such a blessing,” said Lam. “I also loved working with all the people involved in this project. From the production team, the clients, to my friends who were featured dancers. We all did our best to achieve the best results for this project. It was a big validation on why I love being a professional dancer.” 

Lam knows that dance is a tough industry to break into, and he is extremely grateful for the success he has achieved. He never gave up on his dream, even when it seemed like it was the easy way out. However, he believes the best way to achieve success as a dancer is to simply be yourself, and to have fun, and working on this campaign gave him to opportunity to do both.

“It feels absolutely incredible knowing that people all over the country saw my work on this project. I love how the campaign turned out. I feel it definitely captures myself as a person on camera and I hope it makes everyone watching as happy as it made me feel performing that day. It’s work like this why I love doing what I do for a living. I wouldn’t have it any other way,” he said.

You can watch Pauler Lam’s impressive dance skills in the Hotel Indigo commercial here.

Q&A with Actor Dominic Kay of ‘Allies’

There is little doubt as to why Dominic Kay has become a force to be reckoned with in the United Kingdom’s film and television industry. This revered actor has proven what he is capable of in a series of demanding and versatile roles, captivating audiences around the world. Whether it is with his work in the horror White Settlers or in a comedic role in ITV’s iconic soap Coronation Street, Kay is always on the top of his game.

This year, audiences can look forward to Kay once again gracing the big screen in the upcoming 20th Century Fox feature Walk Like a Panther. The film that tells the comedic story of a group of 1980s wrestlers are forced to don the lycra once last time when their beloved local pub is threatened with closure. They put on one last show for their local town, which becomes legend.

One of the highlights of Kay’s career came when making the 2014 historical drama Allies. The film, directed by Dominic Burns and stars Downten Abbey’s Julian Ovenden. The film is close to Kay’s heart, and we had a chance to sit down and talk to him about his role in the endearing World War II movie, and once reading, be sure to check out Kay’s dynamic work in Allies. 

EWG: What made you want to work on the film?

DK: Well what had me interested in this particular project was pretty much everything about it. Firstly, the genre, being a period war movie set during World War II. Ever since I first watched Band of Brothers I have always wanted to be in a period war project. I just love everything about them to be honest. The uniforms, weaponry, language and dialogue are all factors in my interest in a project like this. Also having family members who fought in the war and hearing harrowing stories from my grandfather was a key factor. I had often imagined what it was like to be fighting in a war and I guess this was an opportunity to experience a little bit of that. It was kind of a way of experiencing what it would have been like back then. I love watching movies like these and period dramas. I love everything about them really. It’s not every day you get to go back into the past and wear those uniforms, fire those old classic weapons and act in a way fitting with that period. I guess I’m a classic soul.

The script was a big positive for me as well. It was great and had me hooked from start to finish. It gave a very accurate representation of the war as we know it.

EWG: What is the film about?

DK: The film is set around the ‘D Day’ landings in Normandy France in World War II.
The Germans were occupying France and obliterated pretty much all of the resistance. The next step for them was crossing the English Channel and invading the United Kingdom. The Brits had set up a crack team enlisting the help of the French resistance and help from an American captain. Their mission was to be dropped behind enemy lines in France and to connect with the French resistance, causing as many problems for the Germans as possible in an attempt to shorten and even end the war. The story of the film is particularly important as it is based on true events that hold significant importance in European history. Hundreds of thousands of people lost their lives during this grueling war and many of them were children. To give an accurate and believable performance and do justice to a topic with this magnitude is of paramount importance. Many people growing up today don’t realize what sacrifices their predecessors made for them and I think giving them a glimpse of what it was like can be a good thing.

EWG: What character do you play? How does your character fit into the story?

DK: My character is ‘Coresman’. He is a soldier and field medic. His duties are to firstly fight but also patch up injured soldiers as best as he can and save as many lives as possible. He is placed in amongst this group of elite soldiers and assists them in their mission in trying to push the Germans back, retrieving as much land as possible and ultimately defeat them. He has a lot riding on him as the team is constantly under fire and involved in some pretty ferocious battles. His abilities are constantly called upon and heartache ensues when he realizes he can’t save everyone.

EWG: What was a day on set like?

DK: For me personally it was a complete joy to be on set daily. It was my first experience of anything like this. Even when the weather turned sour it didn’t really dampen anyone’s spirits due to the fact it was so much fun. That being said, it comes with a lot more pressure than usual as to reset and re-shoot scenes took time and a lot of money. So, everyone knew they had to be on point all of the time.

EWG: What did you like about working on this film?

DK: With a production like this there is obviously a lot of fighting and battle scenes with a lot of cast and extras. I mean, you know you have to give an accurate account of what happened, but sometimes you just can’t help your inner child coming out. Running around with firearms and weapons, riding motorcycles, riding around in tanks, fighter planes flying overhead and not to mention huge explosions and pyrotechnics going off all over the place. It was just brilliant.

EWG: What was the highlight about working on the film?

DK: There were quite a few highlights for me regarding working on this film to be honest with you. It was just such an absolute adrenaline rush from start to finish. Long days, bad weather, delays, etc. didn’t distract from the fact that I was having a ball every day I was on set.

The cast was just awesome. There were no bad apples complaining or whining, just great people pulling their socks up and mucking in. Everyone really worked for each other which made it that much more special to be involved in. The main highlight for me though has to be being involved in such a good factual representation of a piece of history that is not just close to my heart but to hundreds of millions of people. Having watched this with my grandfather and seeing the emotion on his face was a real sobering moment for me. Although it did show me that the film had got across what it wanted and was a huge success.

Renowned Writer Camilla Sauer Talks Top Projects

Camilla Sauer is one of Germany’s most successful head writers. Over the past 20 years of her career, she’s been accredited for her remarkable work on over a dozen different TV series, produced by some of the biggest German and European TV and Film production companies.

Getting her start as a creative writer at the young age of 19, Sauer proved early on that she was destined to spend her life creating and telling stories. Just three years after her first professional gig, she went from intern to full-time storyliner on Germany’s second highest rated TV series, Verbotene Liebe (Forbidden Love). With numerous awards won and over 4,5000 episodes aired, Verbotene Liebe circles around the lives of young men and women in Germany, their friends, and their families, and has become well known for its positive representation of LGBT characters and its presentation of controversial issues. The show is produced by UFA Serial Drama (Metropolis and The Blue Angel), one of Germany’s oldest and most distinguished entertainment brands

Sauer worked on Verbotene Liebe for two of its 20 seasons. From there, she climbed the ranks and earned what would be her first of many head writer titles for a season on the crime series Einsatz für Ellrich, of the award-winning production company, Constantin Entertainment.

“Two years later I started working for Alles Was Zählt, where I continued to work for three years,” Sauer said. “I was there from day one and was fortunate enough to be able to create this TV drama with some of the most talented writers. We were all so different, but each and every one of us was passionate about the show. We were encouraged to tell fresh, new, and compelling stories. We all put 100% of our effort into the stories – and it paid off.”

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Camilla Sauer

In February of 2008, while Sauer was the head writer on the show, Alles Was Zählt was awarded Blu Magazine’s Best National TV Format award for its portrayal of the relationship between two of its characters, Deniz and Roman. Additionally, Guido Reinhardt, Chief Creative Officer of UFA and producer of the groundbreaking series, provided Sauer with the opportunity to work as a creative producer together with the producer of the TV series Unter Uns, ultimately trusting her to relaunch this show and work with a different team of writers, with a different broadcast station in the process. “Camilla is truly a writer of extraordinary merit and ability,” Reinhardt recently commented of his professional colleague of over 10 years. “She possesses a talent that is rare, and it is her unique combination of talent and experience that has resulted in her becoming one of Germany’s most successful head writers.”

Having aired in 2006 to the present, Alles Was Zählt is one of the longest running TV dramas in Germany.

While it’s obvious that creative talent is a must-have when it comes to being a successful writer, one of Sauer’s greatest strengths that Reinhardt pointed out: life experience, along with empathy and a sense of structure, are also qualities that mustn’t be overlooked. Sauer is well versed when it comes to all of these, her expansive success as a head writer in the entertainment industry serving as proof. Expanding upon what she’s learned regarding the importance of these assets, Sauer explained, “It takes empathy to create characters and to be able to connect with how they feel and act. Not because you would do so, but because your character with his background, culture, and personality would do so. It takes some life experience because life gives you the best inspiration every day, everywhere. The best stories I’ve ever heard stem from real life experiences. Lastly, structure is needed to be able to take your story to the next level; To create a plot, a script, a scene. I know a lot of writers who are either very creative, but have issues with creating structure, and vice versa. If you have both – you are considered one of the lucky ones.”

In addition to head writer, Sauer has also worked diligently as a creative producer and story consultant on numerous distinguished projects broadcasted on some of the most established networks throughout Europe such as, Soko Familie, Herzflimmern, Unter Uns, the award winning Dahoam is Dahoam, and Lena – Liebe Meines Lebens, the latter which she first began working on a few years post her work on Alles Was Zählt.

“A story consultant in Germany is probably considered a creative producer, or a co-showrunner in the US. It’s someone who works closely with the producer and/or show runner. Together they create the story concept, characters, and the long running plots of the TV series,” Sauer said of her job title. “This particular work is not so much focused on the details like scenes or dialogue, but more so of the development of the whole concept of the TV series. The staff writers break our ideas down into episodes, scenes, and scripts.”

In 2010, Sauer was hired by the academy award winning production company, Wiedemann & Berg (The Lives of Others, WhoAmI, Welcome to Germany, and Dark), to create Lena – Liebe Meines Lebens with showrunner Günter Overman (Storm of Love, Verschollen, and Hinter Gittern – Der Frauenknast). The series title translates to Lena – Love of My Life in English, and is an adaptation of the Argentine series Don Juan y Su Bella Dama, created by Claudio Villarruel and Bernarda Llorente.

It was on Lena – Liebe meines Lebens where Sauer first worked with co-founder and CEO of Wiedemann & Berg, Quirin Berg. Berg, who thinks quite of the writer’s talents, shared, “I have had the pleasure of working with Camilla Sauer and can without a doubt certify that she is an exceptionally talented head writer, and furthermore, one of the best head writers in Germany. Camilla is extremely unique in many aspects. She is outstandingly creative, a very fast thinker, she has a wonderful ability to express her ideas clearly, create deep and three-dimensional characters, and eventually bring them to life. Additionally, she can immediately identify specific problems in a story and articulate a solution to them.”

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Camilla Sauer

Since 2012, Sauer has been staffed as the head writer for Germany’s hit series Schicksale – und plötzlich ist alles anders (Fate – and suddenly everything is different). Produced by Constantin Entertainment, the TV series has been running for eight years, consists of twelve seasons, and was recently picked up for another (1 year).

In Camilla’s words, the idea behind Schicksale – und plötzlich ist alles anders is that, “Things are not happening to you, they are happening for you. Even if it looks like something bad is happening to you, it just creates a new opportunity for us to learn, to grow, and to eventually make better decisions that lead to a better life. ‘Fate’ is about that one single moment, that ‘accident’ that might look like some random situation, that completely changes your life.”

While working on such a long running show for an extended period of time has its challenges, Sauer has demonstrated that she is an expert when it comes to contributing fresh and exciting stories to an ongoing series, and in doing so has played a pivotal role in the success of Schicksale – und plötzlich ist alles anders. Former CEO of Constantin Entertainment Christoph Knechtel raved of the head writer, “Camilla is truly a head writer of extraordinary merit and ability. I was fortunate enough to witness her extraordinary talent in screenwriting when she served as writer, head writer, and showrunner on numerous television series like K-11-Kommissare im Einsatz, Einsatz für Ellrich, Schicksale, In Gefahr, Im Namen Der Gerechtigkeit, and Soko Familie for huge networks such as Sat. 1, RTL, VOX, and more. Her demonstrated skill and unparalleled creativity on these and other projects have earned Camilla widespread recognition and international acclaim as one of German television’s leading writers.”

Presently, Sauer is in development with the German TV production companies, UFA Serial Drama, Constantin Entertainment, and Bastei Media, on a few pilots and television series while continuing to write for Schicksale – und plötzlich ist alles anders.

 

For more information on Camilla Sauer, please visit: http://www.imdb.com/name/nm4646044/?ref_=nv_sr_1

Francesca Nicassio’s Boutique Agency ‘Stars Academy Talent’ boasts a world-class roster

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Stars Academy Talent founder Francesca Nicassio shot by @annawithlove

Being naturally talented and filled with passion for one’s craft is often not enough to make it as a successful working artist in the ever-changing and incredibly competitive world of entertainment. Often times the difference between those who achieve a successful and sustained career and those who don’t comes down to having the support and guidance of an experienced agent or manager.

With offices in Toronto and Los Angeles, and a roster that includes celebrated actors, dancers, musicians and specialty acts, Francesca Nicassio’s boutique agency Stars Academy Talent (SAT), has been a driving force behind the growth and success of her clientele.

Representing a range of talent that spans the gamut, Francesca’s acting clients currently appear as series leads, principal actors and guest stars on major networks including ABC, NBC, A&E, FOX, Universal, Disney, Nickelodeon, Netflix, Amazon, PBS, YTV, Family Channel, BBC, CTV and others. The list of specialty artists she represents through SAT is equally impressive and includes Broadway stars, principal dancers, emerging musicians, Youtube sensations and social media influencers.

“My goal is always the same, to help my clients realize their dreams and further their careers,” explains Francesca. “I am passionate about each and every client no matter the stage in their career. I am intrigued and inspired by talent and superhuman work-ethic. When those two qualities come together, and we have a clear plan, then success is eminent.”

Over the years Stars Academy Talent has become a strong force in the entertainment industry, due in no small part to Francesca’s seasoned eye for recognizing talent and her passion for the process. It was that fiery passion and dedication to helping talents achieve their dreams that first led Francesca to open Stars Academy (SA) in Toronto area back in 2000. SA began as a private performing arts school offering classes in music, dance and the dramatic arts, and Francesca brought in a world-class faculty to ensure her students received the training they needed to both excel and be competitive in the industry.

While she continued to direct the academy for 15 years, Francesca moved into her role as a talent manager rather organically as more and more of the talents she trained began booking professional work and requesting she represent them personally. With an entirely devoted approach, she’s made it a point to let the needs of her clients dictate the direction of her company and services, and it was from there that SA evolved into the boutique talent agency SAT.  

“I took pride in being their backbone and part of their unwavering support system because that is vital in such a challenging industry. I felt as though I was part of their journey experiencing the highs and lows with students who I knew so well and had become like family members,” explains Francesca. “As more and more asked for representation, I knew it was my calling to focus on the agency and artist management.”

With a strong and fruitful relationship already in place, as her young clients grew into adults Francesca expanded her roster to include talents of all ages, with her youngest client today being 3-year-old Canadian Instagram star Luigi Columbo and her most mature being 80-year-old award-winning director and actress Gaylynn Baker who’s based in LA.

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Inside Francesca’s Stars Academy Talent Office. Photo by @annawithlove

Though SAT has grown exponentially, Francesca continues to run the agency with the same founding philosophy of SAT existing as more of a tight-knit family where every client, regardless of where they’re at in their career, receives the attention and support they need in order to progress.

“I now maintain a client list of around 100 artists including star names, emerging and developmental talents of all ages,” explains Francesca. “I am very hands-on and work closely with my talents to make sure they get the guidance and feedback they need to be their very best. They can always count on me to support them through thick and thin. Our roster is a family and it takes a village to become and sustain a career as a working artist. I strive to foster an environment of teamwork, collaborations and encouragement.”

In response to the growing needs of her emerging music clients, she founded the indie record label and music management company FAN ENTERTAINMENT INC., in 2016. She says, “I have been managing distribution, PR and bookings for my musician clients for years now so it was a natural progression to start the label. I have a team of the best writers, producers, video directors, consultants, legal advisors and of course some of the most talented emerging musicians out there, so it was an easy decision.”

The first act she signed was Canadian pop band The Revel Boys, who will be featured on CTV’s highly anticipated music series “The Launch” as one of Canada’s top 30 emerging musical acts. Her music clients have topped world-wide viral and trending charts, charted on iTunes, and have been added to prominent Spotify playlists including New Music Friday, Discover Weekly and many others.

In an article published by Rolling Stone about how Spotify playlists can turn an artist’s song into a hit, Steven Knopper writes, “Big names like Ed Sheeran are almost guaranteed space on prominent playlists. For smaller names, the journey takes longer.” While this is true for the most part, Francesca explains, As an indie record label, it’s all about knowing the right moment to lobby for my artists, getting booked on a music series, going viral and getting placed on any prominent playlist has become as important as radio play and the moves we make in the wake of that are vital.”

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Talent agent Francesca Nicassio shot by @annawithlove

As a strong and fearless woman working in the entertainment industry, and someone who’s successfully managed to build a boutique agency whose talents consistently work at the same level as the biggest international agencies and management firms, Francesca Nicassio is not only helping her artists achieve their dreams, but she’s using her position to support others. She is an Executive Member of Women in Film (WIF) in Los Angeles, an organization that has been working to empower women in the film industry and create an equal playing field for over four decades.

Francesca says, “It’s about women helping women in an industry where we have been statistically underrepresented and treated unfairly. I am strongly committed to equality, diversity, and inclusion in all areas of my life and career, and of course the careers of my clients,  so it is an honor to work towards this with like-minded women. “

She’s contributed to multiple other non-profits focused on arts in education, such as Artists In the Classroom, for which she’s placed professional dance and music educators in participating schools for free extra curricular music theatre arts programs for 17 years. She’s also spent the last 20 years working with local private arts educators to provide thousands of dollars in dance music and theatre training scholarships to underprivileged children and teens, and has recently focused on the anti-bullying movement by placing young stars in schools across Canada to speak to students and bring awareness to the issue. Additionally, Francesca has volunteered as an entertainment booker and director of annual events for CIBC Run for the Cure since 2000 and Toys for Tots since 2002.

 

 

 

 

 

Canadian Music Week casts artists in new light with help of influencer Ashley Bruzas

When Digital Writer and Content Producer, Ashley Bruzas, looks back on her life, she cannot ever remember a time where writing was not a main component of her deepest inner passions. As a child, she recalls her mother and father encouraging her to send hand written letters to her family members, praising her for her adept ability to articulate and for the way in which she used her extensive vocabulary to express herself in an interesting way. From then on, she made a personal point of ensuring that she made full use of the resources within her reach to be able to establish well-rounded, educated points of view. For Bruzas, it was always important to embrace the historical, cultural, and personal differences of the world around her and to celebrate these variations through the stories she tells.

“I have always had a passion for writing and I have been able to use my writing and journalism background to assist me with a number of different positions that have required my skills as a writer and digital content producer. Of course, digital writing involves writing content such as news stories, editorials, opinion pieces, blogs, etc., that are published in a digital environment and that can be accessed through digital devices and online platforms that require the internet to be searched, shared, commented on, and more. It is essentially the same as a content producer; however, you are working alongside others to bring life to new ideas and create unique content that is ultimately shared across different mediums,” stated Bruzas.

One of the most essential qualities that Bruzas has developed thus far in her career is her ability to maximize her versatility at all times, be that through her skill set, her range of job opportunities, her collaboration with influential brands, and more. In fact, her versatility is undoubtably the reason that she has successfully branched out into various inherently different, yet interrelated fields. For instance, throughout her career, Bruzas has utilized her journalism skills and techniques to work for the Toronto Observer in both a print and digital fashion. In addition, she uses her online presence to obtain viewership on her prosperous lifestyle blog, WhoIsVeronika.com, as well as to earn a substantial following on other various social media platforms such as Instagram and Snapchat. When Bruzas sets her mind on something, she stops just short of nothing to not only achieve it, but to do so while exceeding all expectations of those around her. This is why, earlier on in 2017, she managed to earn herself a position working at CIUT 89.5FM, writing on air announcements, station advertisements, organizing shows, and running the control board, as well as organizing large-scale initiatives such as Canadian Music Week 2017.

For Bruzas, working at CIUT 89.5FM meant so much more than expanding upon her skill set in the field of radio journalism. It was an opportunity to explore one of the oldest forms of journalism, whilst excelling in her area of expertise: connecting with niche audiences and sharing information on a digital platform that requires elements of content production. Her in-depth understanding of how to interact through the use of social media allowed her to help CIUT 89.5FM reach audiences in ways they hadn’t ever imagined before she came on board. This, paired with her dexterity as a journalist lead to her leaving a lasting mark on the station and its counterparts. They were fortunate to have such an accomplished member on board and shared in the sentiments that she has received from previous co-workers throughout her professional career in terms of applauding her versatility and commending her unprecedented work ethic. Imad Elsheikh, for instance, who has worked with Bruzas on a number of occasions through creative agency, PIQUE, and highly esteemed brand, MooseKnuckles, celebrates her versatility and similar to those who worked with Bruzas at CIUT 89.5FM, found her to be instrumental to the success of the initiatives she shared her expertise on.

“The best word to describe Ashley would be versatile. She is able to integrate many skills, like pitching ideas, writing, interviewing, working with people, understanding target demographics and creating a final product that combines all of the elements that are needed to create original content that can be shared. She has appeared both in front of and behind the camera and delivers on her work promptly, working around the clock and with others to make sure there is a common objective for everyone on board. I have yet to work with Ashley on a project that was not well received and imitated by others in the realm of social media and content/writing,” noted Elsheikh.

Working at CIUT 98.5FM meant writing content for a terrestrial range of more than 8 million people. Bruzas, with a personal following of over 85,000 people, was the ideal candidate for the job due to her understanding of interacting with and appealing to a large audience. She went above and beyond the call of duty in order to introduce new artists, segments, stories, and news happening in Toronto that would be relevant to the station’s target audience, and demographic that she had a strong foundational understanding about from her previous work history. She is a natural-born connector and has a profound ability to inspire others to join in her efforts to celebrate the undiscovered talents and skill sets of individuals all over the globe. When she worked on the Canadian Music Week 2017 project, in particular, she took great pride in increasing awareness of the station and bringing together artists and listeners who would find value in experiencing the programs she created. In the process, she was thrilled to be able to brush up upon her skills as an interviewer, communicator, writer, radio host, editor, and content producer.

In all, working for CIUT 98.5FM and coordinating top projects like their Canadian Music Week 2017 helped reinforce the fact that Bruzas is equipped with a rare skill set and one which she maximizes the use of on a continual basis. She takes great pride in knowing that she helps to inform and inspire through the content that she generates and she hopes to be able to continue to do so for the remainder of her career. In the long term, she endeavors to use her platform as a journalist and a digital writer to give a voice to the voiceless in our society and raise awareness about uncovered issues across the globe. In the meantime, she continues to build her online presence and tell compelling stories to all that will listen. Check out her blog for a better idea: WhoIsVeronika.com.

 

Photo by Pat Moore

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